We have been featured in Beauty Packaging’s July/Aug 2025 Issue! Featuring our contribution to their ‘New Lip & Eye Packaging Trends for Consumers’ Fave Formulations’ article, where our Director of Marketing and Communications, Dana Peterson, talks about our collaboration with Ole Henriksen, a transformative brand known for its focus on bright, healthy-looking skin.

The lip category is booming and the line between skincare and makeup continues to blur with a growing demand for hybrid formulations with both color and care benefits, whether lip oils, lip balms or lip stains. At the same time, consumers are also looking for products that provide a simple, fast and fun application.   

When it comes to liquid lip wand and mascara packaging, we are seeing shape trends going back to the basics in standard round or square bottle shapes. Innovation is often all about the applicator. 

As a result there has been a gravitation toward tactile, soft tip applicators that provide a soft pillowy application. To meet this demand, we have launched a range of new D16 and D19 tubes with a variety of new soft silicone tip shapes, as well as various new doefoot options in fun, flexible, functional shapes.      

Sustainability also continues to dominate the top of the wish list for consumers and brands alike, whether recyclable, including PCR content, refillable, or sometimes, all three. At ICONS|ICS, we continue to grow our range of recyclable mono-material options, PCR, ocean plastic and refillable packaging options across all product categories. 

When it comes to lip trends, “care” is the magic word. Skincare and makeup are fusing and consumers are looking for products with a “care aspect” in the formulation. At the same time, brands need packaging with minimal exposure design that effectively protects the product from environmental factors like air, light, and contamination while also emulating the formula within, whether in color, finish, applicator or material.  

Demand is booming for lip oils, which offer a glossy, healthy look with natural ingredients and lightweight feel, with tubes often being the optimal choice for these new launches due to versatility, compatibility with a variety of formulations, and availability with a wide range of applicator options.

One of ICONS|ICS’s latest lip partnerships was with Ole Henriksen. The brand’s newly launched Glimmer Collection provides a “sparkling splash of lip-plumping hydration,” which the company sought to echo with an effervescent glimmer effect on the tube.

“ICONS|ICS worked closely with Ole Henriksen to customize the tube sleeve with an understated, yet eye-catching glitter decoration that extends from neck to crimp, emanating the subtle glimmer effect within the formulation,” Peterson explains. “The 19mm tubes have a soft TPE slant tip applicator that delivers a precise, cushiony glide, and evenly distributes the formulation for optimal plumping results.”
Dana Peterson
Director of Markeing & Communications

The Ole Henriksen brand is well known for its transformative skincare products that deliver the signature “Ole Glow” and their newly launched Glimmer Collection of the Pout range is no exception, providing a “sparkling splash of lip-plumping hydration” from the formulation all the way to the effervescent glimmer effect on the tube decoration.   
 
In addition to these limited-edition Glimmer Collection, ICONS|ICS and Ole partnered to develop the full Pout Preserve Peptide Lip Treatment range which also includes a wide selection of shades designed with luxuriously soft, matte-finish tubes and custom color matched caps. 

Contact info@ics-world.com  for more information about our various packs. To read our full feature in Beauty Packaging’s July/Aug 2025 article find the link here!