ICONS|America & ICONS|ICS tube packaging featured in Beauty Packaging’s ‘Why Tubes Have Become a Go-To Choice’ article June 2025 Issue

ICONS|America & ICONS|ICS tube packaging featured in Beauty Packaging’s ‘Why Tubes Have Become a Go-To Choice’ article June 2025 Issue

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We have been featured, alongside ICONS|ICS in Beauty Packaging’s June 2025 Issue! Featuring our Tubes in their ‘Why Tubes Have Become a Go-To Choice‘ article! 

Tubes are no longer just a functional solution, they’ve become a strategic packaging choice across beauty. From skincare and suncare to hair care and serums, brands are increasingly choosing tubes for their flexibility, sustainability, and shelf impact.

"We’ve seen a major surge in demand for tubes across categories like serums, suncare, and hair care. They’re easy to use, highly compatible with a wide range of formulas, and offer great flexibility in design. Tubes are also cost-effective, customizable, and efficient in terms of both material use and shelf appeal."
Joaquim Camps
President of ICONS|America

At both ICONS|America and ICONS|ICS, tubes have become a key focus as brands move toward formats that balance performance, sustainability, and elevated visual appeal. At ICONS|America, we specialize in injection-molded tubes using in-line In-Mold Label (IML) technology, offering bold, 360° graphics from shoulder to crimp, plus advanced finish options like:

  • Matte, gloss, metallic, and holographic effects

  • Multi-finish, multi-deco capabilities in a single seamless label

  • Transparent or window elements for added product visibility and consumer trust

"Maximalism is still trending. Beauty brands know that bold finishes, oversized typography, and layered artwork make an impact. Our IML tubes are engineered to support even the most complex visual storytelling — without compromising recyclability."
Joaquim Camps
President of ICONS|America

ICONS|America’s IML tubes help brands meet sustainability goals without sacrificing aesthetics or function, and are made from mono-material PP, fully recyclable under APR and RecyClass guidelines. We also offer:

  • Up to 50% PCR content in tubes

  • Caps with 100% PCR PP

  • Round and oval formats, with screw-on, snap-on, and flip-top closures

  • Domestic production in North Carolina, supporting faster lead times and reduced carbon footprint

While ICONS|America leads in USA-made IML tube packaging, ICONS|ICS offers tubes with innovative applicators and tubes with pumps, in all sizes. Our newest range of innovative applicators in 16mmD and 19mmD sizes inject fun into function and include precision tips in soft silicone and TPE materials in playful silhouettes such as duckbill, paddle, domed and teardrop shapes.  The petite sizes are ideal options for tinted balms, high-shine glosses, and hybrid skincare-makeup formulas. 

Tubes are not only a cost-effective packaging option, they are also an extremely versatile and sustainable option for almost any beauty formulation. Whether round, square or oval, at ICONS|ICS, we have a wide range of new tubes designed for today’s trends available in several sustainable tube sleeve and cap material options including recyclable/mono-material options, PCR, Ocean Plastic, and Sugarcane.

Whether it’s for design impact, formulation compatibility, or sustainability goals, tubes have become a go-to solution for brands across the beauty space. With expertise across both ICONS|America and ICONS|ICS, we offer a wide range of tube options tailored to your needs — from North American production to global solutions.

To learn more about ICONS|America’s IML tubes, reach out at info@iconsbeauty.com.
For inquiries about the full ICONS|ICS tube portfolio, contact info@ics-world.com.

To read our full feature in Beauty Packaging’s June 2025 issue, click here.

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