ICONS America is proud to be featured in two articles in Beauty Packaging’s March 2026 issue, sharing expert insight into the colour cosmetics market and the continued evolution of stick packaging.

Featuring commentary from Marianna Cilauro, Vice President of Sales & Marketing, the articles explore the packaging trends shaping beauty in 2026, from tactile, sensory-led designs and portable formats to refillable systems, custom tooling and recyclable mono-material solutions.

Re-thinking Packaging for Today’s Colour Cosmetics Market

In “Re-thinking Packaging for Today’s Colour Cosmetics Market,” Beauty Packaging explores how changing consumer behaviours are reshaping beauty packaging, with brands looking for packaging that delivers more than product protection.

As beauty routines become increasingly experience-led, packaging has become a key differentiator. Consumers are seeking products that feel more tactile, portable and intuitive to use, while brands continue to invest in distinctive custom tooling, premium decoration and packaging that creates stronger shelf appeal and social engagement.

The feature highlights several trends that continue to shape our packaging development at ICONS America, including travel-ready formats, keychain-inspired designs, centre-dispensing systems and premium In-Mold Label (IML) decoration that helps brands create striking 360° graphics and luxury multi-finish effects.

Sustainability also remains a major focus, with growing demand for mono-material packaging, refillable formats, PCR materials and packaging solutions that help brands prepare for evolving legislation while maintaining premium aesthetics.

Minimalist Beauty with a Twist

Beauty Packaging also featured ICONS America in “Minimalist Beauty with a Twist,” exploring the continued growth of stick packaging across colour cosmetics, skincare, suncare and personal care.

While lipstick may have pioneered the format, today’s stick packaging has evolved far beyond traditional applications. Consumers increasingly value portable, mess-free products that fit seamlessly into everyday routines, making sticks one of the fastest-growing packaging categories in beauty.

The article highlights our extensive stick packaging portfolio, including pansticks, pencils and lipsticks available in multiple fill sizes, mechanisms and sustainable material options, including recyclable PP and PET, refillable designs and PCR materials.

It also showcases several of our latest innovations, including our Mix & Match Duo-End Panstick Collection, featuring interchangeable sponge and brush applicators for greater versatility, hygiene and convenience, alongside our expanding range of Jelly Applicators, bringing soft, tactile silicone tips and playful sensory experiences to duo-end sticks, pencils and wand formats.

Packaging That Creates Better Beauty Experiences

Across both articles, one clear message emerges: today’s beauty packaging is expected to do far more than simply contain a product.

Brands are increasingly looking for packaging that combines functionality, sustainability and emotional engagement, creating products that consumers enjoy carrying, applying and sharing. From tactile applicators and custom tooling to recyclable materials, refillable systems and portable formats, packaging has become an essential part of the overall beauty experience.

At ICONS America, we continue to develop packaging solutions that help brands meet these evolving expectations, creating innovative formats that combine performance, premium aesthetics and future-ready design.

To learn more about our packaging solutions, contact info@ics-world.com or info@iconsbeauty.com.