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2025 was our ICONS Beauty Group MakeUp in Paris debut where we unveiled our “Bloom” themed booth, a celebration of beauty’s transformation through sustainability, inclusion and sensory innovation.  The booth spotlighted hybrid applicators, tactile packaging and recyclable mono-material solutions designed to make packaging functional as well as an immersive part of the product experience.  From new sensory click pen and wand applicator in unique shapes and materials, to our mono-material PP In-Mold Label (IML) Tubes produced in our ICONS America manufacturing facility in North Carolina, we showcased how packaging can elevate beauty experiences.  

One of our standout favorites at the show was Our Slow Release Mist Sprayer. With one single slow, smooth press, the slow release sprayer dispenses a wide, fine and sustained 0.65cc dose. Paired with a 24/410 neck size, the sprayer fits with a variety of bottles in various fill sizes, ideal for hair, body and wellness sprays offering an elevated, spa-like experience through form and function. 

Again, a huge thank you to everyone who visited our booth, connected with our team, and explored our latest innovations. It was a pleasure to meet so many new faces in the European beauty community! We can’t wait to see you all at MakeUp in New York!

Contact info@ics-world.com  for more information about our various packs. To read our full feature in Beauty Packaging’s September 2025 article find the link here!

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The popularity of stick formats is likely driven by a range of benefits, including portability and convenience, minimizing mess and delivering travel-friendly experiences—typically without the need for additional tools. At the same time, many stick products provide multi-use functionality, as seen with Milk Makeup’s Lip + Cheek Cream Blush Stick and Lip Color or Tarte’s Maracuja Juicy Lip & Cheek Multi-Stick. This simplifies beauty routines and saves consumers money. In addition, stick formats provide greater control and precision in application, further simplifying rituals.

At ICONS, one of our latest innovations is our range of click pens with skincare-inspired applicators including our heart shaped and teardrop shape applicators featuring a stainless steel ball at the center designed to enhance user experience with a soothing touch.  
 
Available in 2ml fill and PP cap, base and tip, the click pens are ideal for a variety of liquid formulations from lip oils, glosses and stains, to concealers and targeted lip or eye care treatments.

The skinification of body care, driven by the application of face-grade actives, is well underway, reinforced by consumer preferences for self-care rituals in which the category features prominently.

“Consumer interest in body and hair fragrances as well as hybrid skincare formulations continues to rise. As a result, brands are increasingly looking for new innovations in fine mist sprayer packaging that can efficiently deliver a smooth, all-over application for hair or body care.”
Dana Peterson
Director of Marketing and Communications

At ICONS one of our newest innovations in sprayers is our Slow Release Sprayer designed to deliver a fine, sustained application and a weightless finish. With one single slow, even press, it dispenses a wide, sustained 0.65cc dose, making it ideal for hair care, body care and “fragrance-adjacent” formulations.   

Featuring a 24/410 neck size, the Slow Release Sprayer pairs with a variety of bottles in different fill sizes and shapes, making it an ideal packaging choice for a variety of formulations.

Contact info@ics-world.com for more information about our stick and sprayer packaging and to read out full feature in Global Cosmetic Industry’s September 2025 article find the link here!

The post ICONS Clicks Pens and Slow Release Sprayer featured in Global Cosmetic Industry’s ‘Stick to It: Makeup’s Growth Agenda for 2025-2026’ and ‘The Rise Of Face-Grade Body Care: A Skin Care Transformation’ articles March 2025 Issue appeared first on ICONS America.

We have been featured, alongside ICONS|ICS in Beauty Packaging’s June 2025 Issue! Featuring our Tubes in their ‘Why Tubes Have Become a Go-To Choice‘ article! 

Tubes are no longer just a functional solution, they’ve become a strategic packaging choice across beauty. From skincare and suncare to hair care and serums, brands are increasingly choosing tubes for their flexibility, sustainability, and shelf impact.

"We’ve seen a major surge in demand for tubes across categories like serums, suncare, and hair care. They’re easy to use, highly compatible with a wide range of formulas, and offer great flexibility in design. Tubes are also cost-effective, customizable, and efficient in terms of both material use and shelf appeal."

Joaquim Camps

President of ICONS|America

At both ICONS|America and ICONS|ICS, tubes have become a key focus as brands move toward formats that balance performance, sustainability, and elevated visual appeal. At ICONS|America, we specialize in injection-molded tubes using in-line In-Mold Label (IML) technology, offering bold, 360° graphics from shoulder to crimp, plus advanced finish options like:

• Matte, gloss, metallic, and holographic effects

• Multi-finish, multi-deco capabilities in a single seamless label

• Transparent or window elements for added product visibility and consumer trust

"Maximalism is still trending. Beauty brands know that bold finishes, oversized typography, and layered artwork make an impact. Our IML tubes are engineered to support even the most complex visual storytelling — without compromising recyclability."

Joaquim Camps

President of ICONS|America

ICONS|America’s IML tubes help brands meet sustainability goals without sacrificing aesthetics or function, and are made from mono-material PP, fully recyclable under APR and RecyClass guidelines. We also offer:

• Up to 50% PCR content in tubes

• Caps with 100% PCR PP

• Round and oval formats, with screw-on, snap-on, and flip-top closures

• Domestic production in North Carolina, supporting faster lead times and reduced carbon footprint

While ICONS|America leads in USA-made IML tube packaging, ICONS|ICS offers tubes with innovative applicators and tubes with pumps, in all sizes. Our newest range of innovative applicators in 16mmD and 19mmD sizes inject fun into function and include precision tips in soft silicone and TPE materials in playful silhouettes such as duckbill, paddle, domed and teardrop shapes.  The petite sizes are ideal options for tinted balms, high-shine glosses, and hybrid skincare-makeup formulas. 

Tubes are not only a cost-effective packaging option, they are also an extremely versatile and sustainable option for almost any beauty formulation. Whether round, square or oval, at ICONS|ICS, we have a wide range of new tubes designed for today’s trends available in several sustainable tube sleeve and cap material options including recyclable/mono-material options, PCR, Ocean Plastic, and Sugarcane.

Whether it’s for design impact, formulation compatibility, or sustainability goals, tubes have become a go-to solution for brands across the beauty space. With expertise across both ICONS|America and ICONS|ICS, we offer a wide range of tube options tailored to your needs — from North American production to global solutions.

To learn more about ICONS|America’s IML tubes, reach out at info@iconsbeauty.com.
For inquiries about the full ICONS|ICS tube portfolio, contact info@ics-world.com.

To read our full feature in Beauty Packaging’s June 2025 issue, click here.

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We have been featured in Cosmetic Business’ June 2025 Issue ‘Sun Sticks: The Rise of a New Sunscreen Format‘ article and their Trending Manufacturing article ‘Can stick innovations encourage greater sunscreen use?‘

Now, sun sticks are stepping out of the shadows, offering a portable and practical way to top up on-the-go. Suncare is an essential part of skincare and sun sticks are fast becoming a rising star in sun care packaging. Convenient, portable and providing mess-free application, these compact SPF solutions are perfect for on-the-go use, whether at the beach or commuting in the city. 

“With a simple swipe, sun sticks make it easy to reapply sun protection without any mess or residue left on hands. At ICONS|ICS we are seeing an increase in demand for sun sticks for targeted sun protection for the face, lips and body, and we have a growing range of petite, travel-sized sticks that are particularly handy for smaller application areas like lips, nose, top of ears, or under eyes.”
Dana Peterson
Director of Marketing and Communications

 

Our newest panstick innovations include a range of mono material PP pansticks in chubby and mini sizes, round and oval shapes, ideal for a wide range of sun care formulations and targeted application.  Our new Curvy Mono PP is a versatile option for suncare and hybrid formulations and is 6ml fill. The mono material PP pansticks are easily recyclable in curbside recycling bins and are available with PCR PP material.  We also have several refillable stick options, push up sticks, top or bottom fill, flat and slant tips cups, various fill sizes and a new in-mold matte mini stick in a cute 2 gram size perfect for packing in pockets and purses.  

ICONS|ICS specializes in custom packaging design and tooling and we have partnered with several brands to develop one-of-a-kind custom chubby pansticks featuring recyclable mono-material constructions, ultra-smooth mechanisms, and sleek, eye-catching silhouettes that enhance both usability and brand identity.   

Contact info@ics-world.com for more information about our stick packaging, and to read our full feature in Cosmetic Business’ June 2025 article find the link here and their Trending online article link here!

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We have been featured in Beauty Packaging’s April/May 2025 Issue! Featuring our trending and sustainable packaging innoations from MakeUp in Los Angeles in their ‘Consumer Ease, Gen-Z Appeal, and Packaging That ‘Clicks’ article! 

Packaging Trends:

Packaging at MakeUp in LA ranged from ultra-premium to massconvenience, all with consumer delight in mind. ‘On-the-go’ novelties appealed to Gen-Z consumers, such as chains, mirrors, and charms, that were attached to tubes, sticks, and bottles. In a nod to luxury, several palettes and lipsticks snapped shut with a satisfying “click.” Tubes were apparent as a popular category, a number of them with innovative applicators and finishes, such as our ICONS|America 360 degree deco IML tubes. 

ICONS|America and ICONS|ICS at MULA:

ICONS|ICS and ICONS|America exhibited together at MakeUp in LA 2025, showcasing our “Bloom” theme, “a celebration of beauty’s transformation through sustainability, inclusivity, and innovation, blending playful colors with sensorial, tactile experiences.” 

ICONS|America showcased our new and innovative In Mold Label (IML) tubes with “virtually unlimited” decoration possibilities, providing a Made-in-USA solution, lower carbon footprint, and faster lead times for North American destinations. Designed to deliver full-size performance or more petite travel sizes, our 35mmD and 40mmD tubes offer fill capacities ranging from 30-to 160ml, ideal for primers, foundations, cleansers, and more. They are also available in 50mmD size for larger size needs.

ICONS|ICS featured versatile and sustainable packaging solutions perfect for trending hybrid formulations. Standout innovations included a curvy monomaterial PP panstick; a flip-top jar family featuring a PET jar and an elegant, curved top-lip design in the PP flip-top cap; several 16mmD and 19mmD PE tubes with unique applicators; and ultra-fine mist sprayers with a rounded cap or base, available in 60-120ml fill sizes.

Contact info@iconsbeauty.com for more information about our packaging innovations and to read our full feature in Beauty Packaging’s April/May 2025 articles find the link here!

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Color Cosmetic Packaging Trends

In 2024, ICONS|ICS experienced a significant surge in demand for lip and cheek products – with tubes, glass jars and bottles, and pansticks leading the charge. Key trends driving this growth included nature-inspired designs, new ways of applying makeup, and recyclable packaging featuring post-consumer recycled materials. Looking ahead to 2025-2026, we anticipate continued expansion in the lip, cheek and face categories, alongside a rising interest in face sprays and loose powders.  

At ICONS|ICS, we’re also seeing increasing demand for innovative solutions such as mono-material tubes with unique applicators, mono-material bottles and jars, as well as the continued popularity of metal-free pumps and sprayers – reflecting consumers’ growing emphasis on sustainability and cutting-edge design. 

“Sustainable beauty is here to stay. We’ve seen growing demand for in-mold matte packaging with embossed or debossed logos on caps or bod-ies. This approach elevates the product’s look, reduces costs, and enhances sustainability by eliminating secondary processes that often render packaging non-recyclable. Additionally more brands are requesting the integration of PCR materials into their packaging. A standout example, she says, is ICONS|ICS EcoRefill Powder Pot – crafted from mono-material PP with optional PCR; it’s refillable, curbside recyclable, and features a luxurious in-mold matte texture.”
Sarah Chen
Marketing & Communications Manager

Looking ahead, ICONS|ICS anticipates color cosmetics and skincare to converge further as brands cater to consumer demand for hybrid formulations that offer both vibrant color payoff and skincare benefits. 

The Growing Demand for Sticks

In 2024, ICONS|ICS experienced a significant surge in demand for stick packaging, specifically pansticks and slimline lipsticks and we anticipate demand to continue to increase into 2025. This trend is likely driven by an increased adoption of hybrid formulations, convenience as well as celebrity launches. Stick packaging is a travel-friendly option and can be used anytime, anywhere – just swipe on and go. Pansticks in particular stand out as versatile packaging solutions for color cosmetics, skincare, body care, and hairstyling needs – the sky is the limit!  

ICONS|ICS has a wide selection of stock sustainable pansticks and lipsticks, including recyclable mono-material PP or PET options as well as refillable alternatives with the option to add PCR. Available in various shapes, sizes, filling methods, including options with duo ends and built-in brush or sponge applicators catering to diverse brand needs.  

“Currently, one of the hottest trends in the stick category is mono-material chubby pansticks for lip and cheek formulations or multi-functional skincare formulations for face and body. ICONS|ICS specializes in designing and tooling custom packaging and this past year we partnered with several clients to design one-of-a-kind, custom chubby pansticks. The sticks were designed with form, function and aesthetics in mind, using recyclable mono-material designs, ultra-smooth mechanisms and minimal yet eye-catching silhouettes.
Sticks can be customized with a variety of finishes to suit your brand vision – matte, soft-touch, metallization, anodization and heat transfer foil. But we are also seeing an increase in sustainability-driven decorating decisions with many brands opting to work with us to design custom packaging with embossed or debossed logos or in-mold matte designs which eliminates additional deco processes and enhances recyclability.”
Dana Peterson
Director of Marketing & Communications

Versatility is the name of the game when it comes to stick packaging since they can be used for almost any type of formulation, be it lip balm, lipstick, cheek stick, concealer, and many more body and skin care formulations.  

The stick fill method (top or back fill) and cup/spline configuration are key to finding the perfect marriage of formulation and pack. This not only ensures bullet retention but also ensures smooth application without the bullet breaking. For formulations that require hot pour filling, the packaging must be compatible with the high temperature requirements and our variety of mono PP stick packaging can be an ideal option. At ICONS|ICS, we have a variety of panstick and lipstick options available with top fill and/or back fill as well as airtight options. 

Contact info@ics-world.com for more information about our mono-material pansticks and innovative packaging and to read out full features in Beauty Packaging’s March 2025 articles find the link here!

The post ICONS latest innovations and Mono-PP Pansticks featured in Beauty Packaging’s ‘Feel-Good Color Packed in Luxe New Shapes’ and ‘Betting on Beauty Sticks’ articles March 2025 Issue appeared first on ICONS America.

In 2024, ICONS|ICS experienced a significant surge in demand for stick packaging, specifically pansticks and slimline lipsticks and we anticipate demand to continue to increase into 2025. This trend is likely driven by an increased adoption of hybrid formulations, convenience as well as celebrity launches. 

“Chubby pansticks are one of the hottest trends in the stick category for lip and cheek formulations as well as multi-functional skin care formulations for the face and body. And at ICONS|ICS, we have several new chubby panstick options, including new mono material PP chubby sticks, which are ideal for color cosmetic, skin care, body care and even hairstyling stick formulations. They are a travelfriendly, versatile option that can be used anytime, anywhere – just swipe on and go.”
Dana Peterson
Director of Marketing and Communications

Currently, one of the hottest trends in the stick category is mono-material chubby pansticks for lip and cheek formulations or multi-functional skincare formulations for face and body. ICONS|ICS specializes in designing and tooling custom packaging and this past year we partnered with several clients to design one-of-a-kind, custom chubby pansticks. The sticks were designed with form, function and aesthetics in mind, using recyclable mono-material designs, ultra-smooth mechanisms and minimal yet eye-catching silhouettes.  

Sticks can be customized with a variety of finishes to suit your brand vision – matte, soft-touch, metallization, anodization and heat transfer foil. But we are also seeing an increase in sustainability-driven decorating decisions with many brands opting to work with us to design custom packaging with embossed or debossed logos or in-mold matte designs which eliminates additional deco processes and enhances recyclability. 

Versatility is the name of the game when it comes to stick packaging since they can be used for almost any type of formulation, be it lip balm, lipstick, cheek stick, concealer, and many more body and skin care formulations.  

The stick fill method (top or back fill) and cup/spline configuration are key to finding the perfect marriage of formulation and pack. This not only ensures bullet retention but also ensures smooth application without the bullet breaking. For formulations that require hot pour filling, the packaging must be compatible with the high temperature requirements and our variety of mono PP stick packaging can be an ideal option. At ICONS|ICS, we have a variety of panstick and lipstick options available with top fill and/or back fill as well as airtight options. 

Contact info@ics-world.com for more information about our panstick packaging and to read out full feature in Global Cosmetic Industry’s March 2025 article find the link here!

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