Blooming into the Future: ICONS|America Exhibit at MakeUp in Los Angeles 2025
Blooming into the Future: ICONS|America Exhibit at MakeUp in Los Angeles 2025
MakeUp in Los Angeles 2025 was an exciting opportunity for ICONS|America to showcase our latest packaging innovations alongside ICONS|ICS and connect with industry leaders shaping the future of beauty. This year, we celebrated our theme “Bloom” where beauty’s transformation is driven by sustainability, inclusivity, and sensory innovation.
From thought-provoking discussions on sustainable packaging to hands-on interactions with our latest designs, our G46 booth was buzzing with energy. It was inspiring to see the industry embrace new materials, ergonomic shapes, and multi-functional designs that enhance both user experience and environmental responsibility.
Watch our video below to see the highlights from the show!
Designing for Transformation: Our Most Talked-About Innovations
With nearly 5,000 beauty professionals in attendance, MakeUp in Los Angeles 2025 highlighted the industry’s shift toward eco-conscious, sensorial, and accessible packaging. At ICONS|America, we’re proud to lead this transformation with solutions that blend sustainability with seamless functionality.
Our booth highlighted ICONS|America’s eco-friendly In-Mold Label (IML) Tubes and our latest sustainable packaging solutions and new soft-touch label finish. We demonstrated how our innovative packaging can help brands create immersive experiences that bring calm, joy, and mindfulness to the beauty industry.
What’s Next?
The excitement at MakeUp in Los Angeles reaffirmed that beauty is evolving in ways that are more sustainable, sensorial, and inclusive than ever before. As we continue to innovate, we remain committed to helping brands grow and bloom through packaging solutions that are as forward-thinking as they are sustainable.
And we’re just getting started! Next, we’re bringing ICONS Beauty Group to MakeUp in Paris for the first time on June 18th & 19th – we can’t wait to share our innovations on a whole new stage. Stay tuned for what’s to come!
Want to explore how ICONS|America can bring your next packaging concept to life? Contact us at info@iconsbeauty.com
