Blooming Across Borders: ICONS|America & ICONS|ICS Debut at MakeUp in Paris 2025 – ICONS|ICS
Blooming Across Borders: ICONS|America & ICONS|ICS Debut at MakeUp in Paris 2025 – ICONS|ICS
ICONS Beauty Group brought our vision of future-focused sustainable beauty packaging to MakeUp in Paris 2025, held at the iconic Carrousel du Louvre.
This 15th edition of MakeUp in Paris brought together over 150 suppliers from 20 countries, showcasing bold design, forward-thinking materials, and global creativity. We introduced the Bloom 2.0 collection, an evolution of our Bloom concept launched earlier this year at our booth at MakeUp in Los Angeles, now refreshed with new formats, the latest innovations, and a deeper focus on the sensory experience of packaging.
Our MakeUp in Paris debut marked an exciting moment to connect with European and UK audiences, and we were thrilled to welcome so many new faces into our world of sustainable packaging.
🌸 Bloom 2.0: New Forms, New Feels
Rooted in our Bloom theme, the 2.0 collection reflects a shift in packaging that is more than just functional, it’s multi-sensory, accessible, and sustainability focused. Visitors at our booth experienced this first-hand, watch our video below to see the highlights from the show!
A Fresh Stage for Beauty
From the buzz on the show floor to the stunning backdrop of the Louvre, MakeUp in Paris offered the ideal platform to showcase our commitment to sustainability, sensory storytelling, and inclusive design. We were proud to be part of a show that celebrated new formats, new markets, and new ways of thinking about packaging innovation.
✨ Featured Innovations
Some of the standout innovations that resonated most at our booth included:
- In-Mold Label (IML) Tubes – USA-made in our own ICONS|America manufacturing facility in North Carolina, these mono-material 100% PP tubes offer a low carbon footprint and full 360° decoration.
- Unique Shaped Doefoots – Available in various unique shapes and sizes, our doefoots are designed to pair beautifully with wipers and stems to offer a customizable feel for lip and wand packaging.
- Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.
- Slow Release Sprayer – Dispensing 0.65cc in a smooth, slow release mist, our new sprayer pack is ideal for a variety of hair and body care formulations.
- Curvy Mono-Material Pansticks – Playful yet minimal, these tactile formats enhance user experience and are fully recyclable.
- Tubes with Innovative Applicators – Offered in a wide range of diameters, tips, and finishes, are unique applicator tubes are available in PCR, Ocean Plastic, or Sugarcane-based material options.
- Textured & Unconventional Packs – From tube-shaped glass designs to embossed aluminium lipsticks, these packs elevated tactility, accessibility, and visual appeal.
What’s Next?
Our Paris debut was a meaningful milestone for ICONS and a powerful step in our expanding global journey. With momentum building from both our Los Angeles and Paris showcases, we’re excited to keep pushing boundaries as we prepare to unveil a brand-new theme this September at MakeUp in New York.
Thank you to everyone who visited us in Paris, it was a pleasure to meet so many new faces and share our latest innovations with such a dynamic and inspiring audience. See you in New York! 🗽
Want to explore how ICONS can bring your packaging vision to life?
Contact us at info@ics-world.com or info@iconsbeauty.com
