ICONS Beauty Group has been featured in the December 2025 issue of Beauty Packaging, with two articles highlighting our latest packaging innovations, MakeUp in NewYork showcase and turnkey formulation capabilities.

The issue features ICONS America’s playful, multifunctional and sustainability-led packaging designs, alongside ICONS|Rauxel’s Australian-made turnkey solutions across haircare, skincare and body care.

Sticks, Tubes, Tariffs, and Sprayers at MakeUp in NewYork

In “Sticks, Tubes, Tariffs, and Sprayers at MakeUp in NewYork,” Beauty Packaging highlights ICONS Beauty Group’s MakeUp in NewYork booth and the packaging innovations showcased at the event.

The feature includes several standout designs from ICONS America, including our trendy pillow-shaped applicators, refillable PP jar with built-in spatula, and removable sponge and brush family.

These innovations reflect the continued demand for packaging that feels more playful, tactile and multifunctional, while still supporting practical use, sustainability and strong shelf appeal.

From sensory applicators to refillable formats and reusable components, ICONS America continues to develop packaging designed around how consumers apply, carry and interact with beauty products today.

In-Demand Turnkey Solutions

ICONS|Rauxel is also featured in “In-Demand Turnkey Solutions,” which highlights the Australian Advantage offered by our Rauxel team.

The article showcases ICONS|Rauxel’s turnkey product development capabilities across haircare, skincare and body care, supporting brands from concept through to finished product.

Also featured is ICONS|Rauxel’s popular Hair & Body Fragrance Mist, a multi-functional product designed to lightly fragrance, hydrate and refresh both hair and body.

The feature also connects this formulation opportunity with ICONS America’s Slow Release Sprayer, showing how packaging and formulation can work together to create a more elevated consumer experience.

MakeUp in NewYork Team Feature

The December issue also features our MakeUp in NewYork team on page 28, celebrating another successful show and the people behind our latest beauty packaging innovations.

Packaging and Formulation, Working Together

Across both features, the December issue highlights the strength of ICONS Beauty Group’s combined capabilities: trend-driven packaging innovation from ICONS America and turnkey formulation expertise from ICONS|Rauxel.

From pillow-shaped applicators and refillable jars to hair and body fragrance mists and slow-release sprayers, ICONS Beauty Group continues to support brands with beauty solutions designed for how consumers discover, use and experience products today.

To read the full features, see Beauty Packaging’s December 2025 issue:

• “Sticks, Tubes, Tariffs, and Sprayers at MakeUp in NewYork” – page 24
• MakeUp in NewYork team feature – page 28
• “In-Demand Turnkey Solutions” – page 52

To learn more about ICONS Beauty Group packaging and turnkey formulation solutions, contact info@iconsbeauty.com.