The Beauty Sustainability Secret We’ve Known for Years
The Beauty Sustainability Secret We’ve Known for Years
Post-Consumer Recycled (PCR) packaging isn’t new to us, it’s just more important than ever. While many brands are just beginning to explore circular packaging, at ICONS, PCR materials have been part of our story for decades.
Long before it became standard, we saw the value in packaging that not only performs functionally but also supports a more sustainable future. That early commitment continues to shape how we help brands reduce waste, meet evolving regulations, and design responsibly.
Leading PCR Packaging Innovation
At ICONS, sustainability isn’t a trend, it’s embedded into our company culture. We partner with certified PCR resin sources to offer high-quality, post-consumer recycled materials in a wide range of resins and percentages, including:
- PP
- PE
- PET
- ABS
- Eastman’s Cristal Renew™ line of ISCC-certified circular polymers
What Makes Our PCR Offering Different?
We’ve developed one of the most advanced and versatile PCR programs in beauty packaging. Here’s what sets us apart:
- Multiple PCR Resin Options
ABS, PE, PET, PP, and Eastman Cristal™ Renew circular polymers - Certified & Compliant
All our PCR materials are traceable to verified sources and certified by trusted third-party standards, such as GRS. Food contact compliance and other regulatory documentation available on request. - Extensive Format Capabilities
From compacts and palettes to sticks, tubes, bottles, pots, and pencils – all are customizable to your brand’s specifications with various % of PCR included. - Tailored Aesthetic Flexibility
PCR doesn’t limit creativity. With a virtually unlimited variety of finish, colors, and decoration options, similar to virgin plastic, we bring your brand vision to life in sustainable form.
PCR That’s Designed to Deliver
We don’t believe sustainability should mean compromise. That’s why our in-house Product Development team works with you directly, from product and material selection to managing decoration and final finishes. Whether you’re exploring PCR for the first time or expanding your circular packaging range, we make the process easy, efficient, and grounded in expertise.



Why Brand’s Are Investing in PCR
With evolving regulations, increased retailer scrutiny, and consumer demand for transparency, brands need packaging that does more than just meet the moment. They need packaging that’s future-ready.
Our PCR solutions help you:
- Reduce environmental impact through circular materials
- Support transparent and credible sustainability claims
- Reinforce trust with eco-conscious consumers
- Meet retailer, brand, and regulatory benchmarks
- Make packaging more future-ready
Your PCR Partner in Beauty
At ICONS, we’re here to help you make confident, informed decisions about sustainable packaging, from concept to shelf. Whether it’s a single SKU or an entire line, we’ll support you every step of the way.
Reach out to us at info@ics-world.com to explore how PCR can fit into your next launch.