{"id":8035,"date":"2025-07-01T23:09:13","date_gmt":"2025-07-01T23:09:13","guid":{"rendered":"https:\/\/icons-america.com\/staging\/3908\/?p=8035"},"modified":"2025-10-14T22:01:05","modified_gmt":"2025-10-14T22:01:05","slug":"blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics","status":"publish","type":"post","link":"https:\/\/icons-america.com\/staging\/3908\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\/","title":{"rendered":"Blooming Across Borders: ICONS America &amp; ICONS|ICS Debut at MakeUp in Paris 2025 &#8211; ICONS|ICS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8035\" class=\"elementor elementor-8035\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-655dfd2 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"655dfd2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af0ced2\" data-id=\"af0ced2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a6bcd6 elementor-widget elementor-widget-text-editor\" data-id=\"7a6bcd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ICONS Beauty Group brought our vision of future-focused sustainable beauty packaging to MakeUp in Paris 2025, held at the iconic Carrousel du Louvre.<\/p><p>This 15th edition of MakeUp in Paris brought together over 150 suppliers from 20 countries, showcasing bold design, forward-thinking materials, and global creativity. We introduced the Bloom 2.0 collection, an evolution of our Bloom concept launched earlier this year at our booth at MakeUp in Los Angeles, now refreshed with new formats, the latest innovations, and a deeper focus on the sensory experience of packaging.<\/p><p>Our MakeUp in Paris debut marked an exciting moment to connect with European and UK audiences, and we were thrilled to welcome so many new faces into our world of sustainable packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430f392 elementor-widget elementor-widget-spacer\" data-id=\"430f392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cffcbfe elementor-widget elementor-widget-text-editor\" data-id=\"cffcbfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\ud83c\udf38 <\/strong>Bloom 2.0: New Forms, New Feels<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df3514 elementor-widget elementor-widget-text-editor\" data-id=\"2df3514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rooted in our Bloom theme, the 2.0 collection reflects a shift in packaging that is more than just functional, it&#8217;s multi-sensory, accessible, and sustainability focused. Visitors at our booth experienced this first-hand, watch our video below to see the highlights from the show!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d19ba elementor-widget elementor-widget-spacer\" data-id=\"32d19ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3292fc5 elementor-widget elementor-widget-video\" data-id=\"3292fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1097379884?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44efb08 elementor-widget elementor-widget-spacer\" data-id=\"44efb08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac150f elementor-widget elementor-widget-text-editor\" data-id=\"0ac150f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>A Fresh Stage for Beauty<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6029045 elementor-widget elementor-widget-text-editor\" data-id=\"6029045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the buzz on the show floor to the stunning backdrop of the Louvre, MakeUp in Paris offered the ideal platform to showcase our commitment to sustainability, sensory storytelling, and inclusive design. We were proud to be part of a show that celebrated new formats, new markets, and new ways of thinking about packaging innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbd972 elementor-widget elementor-widget-spacer\" data-id=\"fcbd972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e109b4 elementor-widget elementor-widget-text-editor\" data-id=\"3e109b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\u2728 <\/strong>Featured Innovations<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0b02d elementor-widget elementor-widget-text-editor\" data-id=\"ae0b02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some of the standout innovations that resonated most at our booth included:<\/p><ul><li><strong>In-Mold Label (IML) Tubes \u2013<\/strong> USA-made in our own ICONS America manufacturing facility in North Carolina, these mono-material 100% PP tubes offer a low carbon footprint and full 360\u00b0 decoration.<\/li><li><strong>Unique Shaped Doefoots \u2013<\/strong> Available in various unique shapes and sizes, our doefoots are designed to pair beautifully with wipers and stems to offer a customizable feel for lip and wand packaging.<\/li><li><strong>Innovative Doefoot Applicator Packs \u2013<\/strong> New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c9f6c elementor-widget elementor-widget-spacer\" data-id=\"f1c9f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c95c7 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"66c95c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-8035 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Booth.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Booth-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Booth-240x300.jpg 240w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Booth-819x1024.jpg 819w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Booth-768x960.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Booth-480x600.jpg 480w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Booth-600x750.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Booth.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes.jpg'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes-240x300.jpg 240w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes-819x1024.jpg 819w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes-768x960.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes-480x600.jpg 480w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes-600x750.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes2.jpg'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes2-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes2-240x300.jpg 240w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes2-819x1024.jpg 819w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes2-768x960.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes2-480x600.jpg 480w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes2-600x750.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-IML-Tubes2.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Doefoots.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Doefoots-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Doefoots-240x300.jpg 240w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Doefoots-819x1024.jpg 819w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Doefoots-768x960.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Doefoots-480x600.jpg 480w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Doefoots-600x750.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Doefoots.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1c207 elementor-widget elementor-widget-spacer\" data-id=\"ac1c207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae14cac elementor-widget elementor-widget-text-editor\" data-id=\"ae14cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Slow Release Sprayer \u2013<\/strong> Dispensing 0.65cc in a smooth, slow release mist, our new sprayer pack is ideal for a variety of hair and body care formulations.<\/li><li><strong>Curvy Mono-Material Pansticks \u2013<\/strong> Playful yet minimal, these tactile formats enhance user experience and are fully recyclable.<\/li><li><strong>Tubes with Innovative Applicators \u2013<\/strong> Offered in a wide range of diameters, tips, and finishes, are unique applicator tubes are available in PCR, Ocean Plastic, or Sugarcane-based material options.<\/li><li><strong>Textured &amp; Unconventional Packs \u2013<\/strong> From tube-shaped glass designs to embossed aluminium lipsticks, these packs elevated tactility, accessibility, and visual appeal.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d9040 elementor-widget elementor-widget-spacer\" data-id=\"06d9040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a70afe gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"5a70afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-8035 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Applicators.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Applicators-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Applicators-240x300.jpg 240w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Applicators-819x1024.jpg 819w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Applicators-768x960.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Applicators-480x600.jpg 480w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Applicators-600x750.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Applicators.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Sticks.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Sticks-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Sticks-240x300.jpg 240w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Sticks-819x1024.jpg 819w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Sticks-768x960.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Sticks-480x600.jpg 480w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Sticks-600x750.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Sticks.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Tubes.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Tubes-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Tubes-240x300.jpg 240w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Tubes-819x1024.jpg 819w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Tubes-768x960.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Tubes-480x600.jpg 480w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Tubes-600x750.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Innovative-Tubes.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Tactile-packaging.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Tactile-packaging-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Tactile-packaging-240x300.jpg 240w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Tactile-packaging-819x1024.jpg 819w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Tactile-packaging-768x960.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Tactile-packaging-480x600.jpg 480w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Tactile-packaging-600x750.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/MUPA-25-ICONS-Tactile-packaging.jpg 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b0a12 elementor-widget elementor-widget-spacer\" data-id=\"c8b0a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455225a elementor-widget elementor-widget-text-editor\" data-id=\"455225a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>What\u2019s Next?<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8cd9a elementor-widget elementor-widget-text-editor\" data-id=\"5b8cd9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Paris debut was a meaningful milestone for ICONS and a powerful step in our expanding global journey. With momentum building from both our Los Angeles and Paris showcases, we&#8217;re excited to keep pushing boundaries as we prepare to unveil a brand-new theme this September at MakeUp in New York.<\/p><p>Thank you to everyone who visited us in Paris, it was a pleasure to meet so many new faces and share our latest innovations with such a dynamic and inspiring audience. See you in New York! \ud83d\uddfd<\/p><p><strong>Want to explore how ICONS can bring your packaging vision to life?<\/strong><br \/>Contact us at <a href=\"mailto:info@ics-world.com\">info@ics-world.com<\/a> or <a href=\"mailto:info@iconsbeauty.com\">info@iconsbeauty.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ICONS Beauty Group brought our vision of future-focused sustainable beauty packaging to MakeUp in Paris 2025, held at the iconic Carrousel du Louvre. This 15th edition of MakeUp in Paris brought together over 150 suppliers from 20 countries, showcasing bold design, forward-thinking materials, and global creativity. We introduced the Bloom 2.0 collection, an evolution of our Bloom concept launched earlier this year at our booth at MakeUp in Los Angeles, now refreshed with new formats, the latest innovations, and a deeper focus on the sensory experience of packaging. Our MakeUp in Paris debut marked an exciting moment to connect with European and UK audiences, and we were thrilled to welcome so many new faces into our world of sustainable packaging. \ud83c\udf38 Bloom 2.0: New Forms, New Feels Rooted in our Bloom theme, the 2.0 collection reflects a shift in packaging that is more than just functional, it&#8217;s multi-sensory, accessible, and sustainability focused. Visitors at our booth experienced this first-hand, watch our video below to see the highlights from the show! A Fresh Stage for Beauty From the buzz on the show floor to the stunning backdrop of the Louvre, MakeUp in Paris offered the ideal platform to showcase our commitment to sustainability, sensory storytelling, and inclusive design. We were proud to be part of a show that celebrated new formats, new markets, and new ways of thinking about packaging innovation. \u2728 Featured Innovations Some of the standout innovations that resonated most at our booth included: In-Mold Label (IML) Tubes \u2013 USA-made in our own ICONS America manufacturing facility in North Carolina, these mono-material 100% PP tubes offer a low carbon footprint and full 360\u00b0 decoration. Unique Shaped Doefoots \u2013 Available in various unique shapes and sizes, our doefoots are designed to pair beautifully with wipers and stems to offer a customizable feel for lip and wand packaging. Innovative Doefoot Applicator Packs \u2013 New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience. Slow Release Sprayer \u2013 Dispensing 0.65cc in a smooth, slow release mist, our new sprayer pack is ideal for a variety of hair and body care formulations. Curvy Mono-Material Pansticks \u2013 Playful yet minimal, these tactile formats enhance user experience and are fully recyclable. Tubes with Innovative Applicators \u2013 Offered in a wide range of diameters, tips, and finishes, are unique applicator tubes are available in PCR, Ocean Plastic, or Sugarcane-based material options. Textured &amp; Unconventional Packs \u2013 From tube-shaped glass designs to embossed aluminium lipsticks, these packs elevated tactility, accessibility, and visual appeal. What\u2019s Next? Our Paris debut was a meaningful milestone for ICONS and a powerful step in our expanding global journey. With momentum building from both our Los Angeles and Paris showcases, we&#8217;re excited to keep pushing boundaries as we prepare to unveil a brand-new theme this September at MakeUp in New York. Thank you to everyone who visited us in Paris, it was a pleasure to meet so many new faces and share our latest innovations with such a dynamic and inspiring audience. See you in New York! \ud83d\uddfd Want to explore how ICONS can bring your packaging vision to life?Contact us at info@ics-world.com or info@iconsbeauty.com<\/p>\n","protected":false},"author":2,"featured_media":8036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-8035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blooming Across Borders: ICONS America &amp; ICONS|ICS Debut at MakeUp in Paris 2025 - ICONS|ICS - ICONS America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icons-america.com\/staging\/3908\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blooming Across Borders: ICONS America &amp; ICONS|ICS Debut at MakeUp in Paris 2025 - ICONS|ICS - ICONS America\" \/>\n<meta property=\"og:description\" content=\"ICONS Beauty Group brought our vision of future-focused sustainable beauty packaging to MakeUp in Paris 2025, held at the iconic Carrousel du Louvre. This 15th edition of MakeUp in Paris brought together over 150 suppliers from 20 countries, showcasing bold design, forward-thinking materials, and global creativity. We introduced the Bloom 2.0 collection, an evolution of our Bloom concept launched earlier this year at our booth at MakeUp in Los Angeles, now refreshed with new formats, the latest innovations, and a deeper focus on the sensory experience of packaging. Our MakeUp in Paris debut marked an exciting moment to connect with European and UK audiences, and we were thrilled to welcome so many new faces into our world of sustainable packaging. \ud83c\udf38 Bloom 2.0: New Forms, New Feels Rooted in our Bloom theme, the 2.0 collection reflects a shift in packaging that is more than just functional, it&#8217;s multi-sensory, accessible, and sustainability focused. Visitors at our booth experienced this first-hand, watch our video below to see the highlights from the show! A Fresh Stage for Beauty From the buzz on the show floor to the stunning backdrop of the Louvre, MakeUp in Paris offered the ideal platform to showcase our commitment to sustainability, sensory storytelling, and inclusive design. We were proud to be part of a show that celebrated new formats, new markets, and new ways of thinking about packaging innovation. \u2728 Featured Innovations Some of the standout innovations that resonated most at our booth included: In-Mold Label (IML) Tubes \u2013 USA-made in our own ICONS America manufacturing facility in North Carolina, these mono-material 100% PP tubes offer a low carbon footprint and full 360\u00b0 decoration. Unique Shaped Doefoots \u2013 Available in various unique shapes and sizes, our doefoots are designed to pair beautifully with wipers and stems to offer a customizable feel for lip and wand packaging. Innovative Doefoot Applicator Packs \u2013 New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience. Slow Release Sprayer \u2013 Dispensing 0.65cc in a smooth, slow release mist, our new sprayer pack is ideal for a variety of hair and body care formulations. Curvy Mono-Material Pansticks \u2013 Playful yet minimal, these tactile formats enhance user experience and are fully recyclable. Tubes with Innovative Applicators \u2013 Offered in a wide range of diameters, tips, and finishes, are unique applicator tubes are available in PCR, Ocean Plastic, or Sugarcane-based material options. Textured &amp; Unconventional Packs \u2013 From tube-shaped glass designs to embossed aluminium lipsticks, these packs elevated tactility, accessibility, and visual appeal. What\u2019s Next? Our Paris debut was a meaningful milestone for ICONS and a powerful step in our expanding global journey. With momentum building from both our Los Angeles and Paris showcases, we&#8217;re excited to keep pushing boundaries as we prepare to unveil a brand-new theme this September at MakeUp in New York. Thank you to everyone who visited us in Paris, it was a pleasure to meet so many new faces and share our latest innovations with such a dynamic and inspiring audience. See you in New York! \ud83d\uddfd Want to explore how ICONS can bring your packaging vision to life?Contact us at info@ics-world.com or info@iconsbeauty.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icons-america.com\/staging\/3908\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\/\" \/>\n<meta property=\"og:site_name\" content=\"ICONS America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iconsamerica\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T23:09:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T22:01:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/ICONS-attend-MakeUp-in-Paris-Blog-Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eleanor.bunting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eleanor.bunting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\\\/\"},\"author\":{\"name\":\"eleanor.bunting\",\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/#\\\/schema\\\/person\\\/0a36cc1583752fcc62d8c738e4d83923\"},\"headline\":\"Blooming Across Borders: ICONS America &amp; 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ICONS|ICS Debut at MakeUp in Paris 2025 - ICONS|ICS - ICONS America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icons-america.com\/staging\/3908\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\/","og_locale":"en_US","og_type":"article","og_title":"Blooming Across Borders: ICONS America &amp; ICONS|ICS Debut at MakeUp in Paris 2025 - ICONS|ICS - ICONS America","og_description":"ICONS Beauty Group brought our vision of future-focused sustainable beauty packaging to MakeUp in Paris 2025, held at the iconic Carrousel du Louvre. This 15th edition of MakeUp in Paris brought together over 150 suppliers from 20 countries, showcasing bold design, forward-thinking materials, and global creativity. We introduced the Bloom 2.0 collection, an evolution of our Bloom concept launched earlier this year at our booth at MakeUp in Los Angeles, now refreshed with new formats, the latest innovations, and a deeper focus on the sensory experience of packaging. Our MakeUp in Paris debut marked an exciting moment to connect with European and UK audiences, and we were thrilled to welcome so many new faces into our world of sustainable packaging. \ud83c\udf38 Bloom 2.0: New Forms, New Feels Rooted in our Bloom theme, the 2.0 collection reflects a shift in packaging that is more than just functional, it&#8217;s multi-sensory, accessible, and sustainability focused. Visitors at our booth experienced this first-hand, watch our video below to see the highlights from the show! A Fresh Stage for Beauty From the buzz on the show floor to the stunning backdrop of the Louvre, MakeUp in Paris offered the ideal platform to showcase our commitment to sustainability, sensory storytelling, and inclusive design. We were proud to be part of a show that celebrated new formats, new markets, and new ways of thinking about packaging innovation. \u2728 Featured Innovations Some of the standout innovations that resonated most at our booth included: In-Mold Label (IML) Tubes \u2013 USA-made in our own ICONS America manufacturing facility in North Carolina, these mono-material 100% PP tubes offer a low carbon footprint and full 360\u00b0 decoration. Unique Shaped Doefoots \u2013 Available in various unique shapes and sizes, our doefoots are designed to pair beautifully with wipers and stems to offer a customizable feel for lip and wand packaging. Innovative Doefoot Applicator Packs \u2013 New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience. Slow Release Sprayer \u2013 Dispensing 0.65cc in a smooth, slow release mist, our new sprayer pack is ideal for a variety of hair and body care formulations. Curvy Mono-Material Pansticks \u2013 Playful yet minimal, these tactile formats enhance user experience and are fully recyclable. Tubes with Innovative Applicators \u2013 Offered in a wide range of diameters, tips, and finishes, are unique applicator tubes are available in PCR, Ocean Plastic, or Sugarcane-based material options. Textured &amp; Unconventional Packs \u2013 From tube-shaped glass designs to embossed aluminium lipsticks, these packs elevated tactility, accessibility, and visual appeal. What\u2019s Next? Our Paris debut was a meaningful milestone for ICONS and a powerful step in our expanding global journey. With momentum building from both our Los Angeles and Paris showcases, we&#8217;re excited to keep pushing boundaries as we prepare to unveil a brand-new theme this September at MakeUp in New York. Thank you to everyone who visited us in Paris, it was a pleasure to meet so many new faces and share our latest innovations with such a dynamic and inspiring audience. See you in New York! \ud83d\uddfd Want to explore how ICONS can bring your packaging vision to life?Contact us at info@ics-world.com or info@iconsbeauty.com","og_url":"https:\/\/icons-america.com\/staging\/3908\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\/","og_site_name":"ICONS America","article_publisher":"https:\/\/www.facebook.com\/iconsamerica\/","article_published_time":"2025-07-01T23:09:13+00:00","article_modified_time":"2025-10-14T22:01:05+00:00","og_image":[{"width":1600,"height":810,"url":"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/07\/ICONS-attend-MakeUp-in-Paris-Blog-Header.jpg","type":"image\/jpeg"}],"author":"eleanor.bunting","twitter_card":"summary_large_image","twitter_misc":{"Written by":"eleanor.bunting","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/icons-america.com\/staging\/3908\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\/#article","isPartOf":{"@id":"https:\/\/icons-america.com\/staging\/3908\/blooming-across-borders-iconsamerica-iconsics-debut-at-makeup-in-paris-2025-iconsics\/"},"author":{"name":"eleanor.bunting","@id":"https:\/\/icons-america.com\/staging\/3908\/#\/schema\/person\/0a36cc1583752fcc62d8c738e4d83923"},"headline":"Blooming Across Borders: ICONS America &amp; 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