{"id":8005,"date":"2025-06-25T20:53:40","date_gmt":"2025-06-25T20:53:40","guid":{"rendered":"https:\/\/icons-america.com\/staging\/3908\/?p=8005"},"modified":"2025-10-12T23:56:31","modified_gmt":"2025-10-12T23:56:31","slug":"2025-2026-tube-packaging-trend-forecast","status":"publish","type":"post","link":"https:\/\/icons-america.com\/staging\/3908\/2025-2026-tube-packaging-trend-forecast\/","title":{"rendered":"2025\u20132026 Tube Packaging Trend Forecast"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8005\" class=\"elementor elementor-8005\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35bfc18 e-flex e-con-boxed e-con e-parent\" data-id=\"35bfc18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e048d4f elementor-widget elementor-widget-text-editor\" data-id=\"e048d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The beauty industry is entering a new era of packaging, one where tubes are no longer seen as functional basics, but essential touchpoints of sustainability and elevated consumer experiences. At ICONS|America, we\u2019ve been shaping this future for years. Here\u2019s our inside look at where tube packaging is headed and how we\u2019re helping brands lead the way.<\/p><h6><em>Tactility at the Forefront: Packaging Consumers Want to Feel<\/em><\/h6><p>Consumers increasingly want packaging they can connect with, not just visually, but through touch. In 2025\u20132026, tubes designed to invite interaction and enhance product experience will be at the forefront of consumer expectations. At ICONS|America, we deliver on this with:<\/p><ul><li>Soft matte finishes: Creating a sleek, premium, ritual-inspired feel.<\/li><li>Combo varnish: Matte and gloss finishes in one seamless IML label create contrast, depth, and sensory appeal.<\/li><li>Squeezability: Using our domestically sourced resin to enhance our tubes\u2019 softness and flexibility without compromising on durability.<\/li><\/ul><p><em>Why it matters<\/em>: Tactile packaging creates an immersive beauty experience and reinforces product quality, creating a stronger emotional connection between brand and consumer.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bebdb6d e-con-full e-flex e-con e-child\" data-id=\"bebdb6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c56e82c gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"c56e82c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-8005 gallery-columns-2 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c56e82c\" data-elementor-lightbox-title=\"Combo-Varnish-Tubes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAwOSwidXJsIjoiaHR0cHM6XC9cL2ljb25zLWFtZXJpY2EuY29tXC9zdGFnaW5nXC8zOTA4XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvQ29tYm8tVmFybmlzaC1UdWJlcy5qcGciLCJzbGlkZXNob3ciOiJjNTZlODJjIn0%3D\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Combo-Varnish-Tubes.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Combo-Varnish-Tubes.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Combo-Varnish-Tubes.jpg 736w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Combo-Varnish-Tubes-300x300.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Combo-Varnish-Tubes-150x150.jpg 150w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Combo-Varnish-Tubes-600x600.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Combo-Varnish-Tubes-100x100.jpg 100w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Combo-Varnish-Tubes-96x96.jpg 96w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c56e82c\" data-elementor-lightbox-title=\"Soft-Matte-Tube2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAwOCwidXJsIjoiaHR0cHM6XC9cL2ljb25zLWFtZXJpY2EuY29tXC9zdGFnaW5nXC8zOTA4XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvU29mdC1NYXR0ZS1UdWJlMi5qcGciLCJzbGlkZXNob3ciOiJjNTZlODJjIn0%3D\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2.jpg'><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2.jpg 736w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-300x300.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-150x150.jpg 150w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-600x600.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-100x100.jpg 100w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-96x96.jpg 96w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-870f5c4 e-flex e-con-boxed e-con e-parent\" data-id=\"870f5c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e826d85 elementor-widget elementor-widget-text-editor\" data-id=\"e826d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><em>Design with Purpose: Telling a Story at First Glance<\/em><\/h6><p>Color and graphics are becoming an intentional tool for beauty brands, shaping consumer perception the moment a product is seen. ICONS|America\u2019s tube solutions help brands capture this with::<\/p><ul><li>360\u00b0 Graphics: Our cutting edge In-Mold Label (IML) technology helps brands maintain a strong shelf presence by delivering bold, clean, detailed 360\u00b0 graphics and luxury finishes from shoulder to crimp.<\/li><li>Clear packaging: Transparent materials allow consumers to view the product inside. From fully clear IML tubes to subtle window finishes, this trend reinforces brand authenticity and builds trust.<\/li><li>Bold color: On-trend shades like WGSN\u2019s Transformative Teal and Pantone\u2019s Luminous Blue (2027) give packaging a fresh, optimistic look that aligns with digital-first, forward-looking design.<\/li><\/ul><p><em>Why it matters<\/em>: In an increasingly competitive landscape, design and color help tubes stand out and tell a deeper brand story.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b78c4db e-con-full e-flex e-con e-child\" data-id=\"b78c4db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ee1e9 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"13ee1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-8005 gallery-columns-2 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"13ee1e9\" data-elementor-lightbox-title=\"Clear-IML-Tubes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAxMSwidXJsIjoiaHR0cHM6XC9cL2ljb25zLWFtZXJpY2EuY29tXC9zdGFnaW5nXC8zOTA4XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvQ2xlYXItSU1MLVR1YmVzLmpwZyIsInNsaWRlc2hvdyI6IjEzZWUxZTkifQ%3D%3D\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Clear-IML-Tubes.jpg'><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Clear-IML-Tubes.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Clear-IML-Tubes.jpg 736w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Clear-IML-Tubes-300x300.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Clear-IML-Tubes-150x150.jpg 150w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Clear-IML-Tubes-600x600.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Clear-IML-Tubes-100x100.jpg 100w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Clear-IML-Tubes-96x96.jpg 96w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"13ee1e9\" data-elementor-lightbox-title=\"IML-360-Deco-Tubes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAxMCwidXJsIjoiaHR0cHM6XC9cL2ljb25zLWFtZXJpY2EuY29tXC9zdGFnaW5nXC8zOTA4XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvSU1MLTM2MC1EZWNvLVR1YmVzLmpwZyIsInNsaWRlc2hvdyI6IjEzZWUxZTkifQ%3D%3D\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/IML-360-Deco-Tubes.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/IML-360-Deco-Tubes.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/IML-360-Deco-Tubes.jpg 736w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/IML-360-Deco-Tubes-300x300.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/IML-360-Deco-Tubes-150x150.jpg 150w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/IML-360-Deco-Tubes-600x600.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/IML-360-Deco-Tubes-100x100.jpg 100w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/IML-360-Deco-Tubes-96x96.jpg 96w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5ceb2f e-flex e-con-boxed e-con e-parent\" data-id=\"c5ceb2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd7842 elementor-widget elementor-widget-text-editor\" data-id=\"4cd7842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><em>Circularity Without Compromise<\/em><\/h6><p>In today\u2019s beauty climate, sustainability isn\u2019t a trend, it\u2019s an expectation. At ICONS|America, we\u2019ve built circularity into our tube design, helping brands go beyond boundaries to create packaging that delivers on its promise:<\/p><ul><li>Mono-material PP tubes and closures: Fully recyclable IML tubes designed with end-of-life in mind<\/li><li>Optional PCR content: To help brands meet internal targets and evolving regulations.<\/li><li>Made in the USA: Designed and manufactured in our North Carolina facility, our tubes reduce carbon footprint and shorten shipping lead times.<\/li><\/ul><p><em>Why it matters<\/em>: Today\u2019s consumers want proof that packaging is part of the solution, not the problem.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b2db8 e-con-full e-flex e-con e-child\" data-id=\"49b2db8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edc1c5d gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"edc1c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-8005 gallery-columns-2 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"edc1c5d\" data-elementor-lightbox-title=\"Sustainable-IML-Tube\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAxMiwidXJsIjoiaHR0cHM6XC9cL2ljb25zLWFtZXJpY2EuY29tXC9zdGFnaW5nXC8zOTA4XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvU3VzdGFpbmFibGUtSU1MLVR1YmUuanBnIiwic2xpZGVzaG93IjoiZWRjMWM1ZCJ9\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Sustainable-IML-Tube.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Sustainable-IML-Tube.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Sustainable-IML-Tube.jpg 736w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Sustainable-IML-Tube-300x300.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Sustainable-IML-Tube-150x150.jpg 150w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Sustainable-IML-Tube-600x600.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Sustainable-IML-Tube-100x100.jpg 100w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Sustainable-IML-Tube-96x96.jpg 96w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"edc1c5d\" data-elementor-lightbox-title=\"Soft-Matte-Tube2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAxMywidXJsIjoiaHR0cHM6XC9cL2ljb25zLWFtZXJpY2EuY29tXC9zdGFnaW5nXC8zOTA4XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvU29mdC1NYXR0ZS1UdWJlMi0xLmpwZyIsInNsaWRlc2hvdyI6ImVkYzFjNWQifQ%3D%3D\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-1.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-1.jpg 736w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-1-300x300.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-1-150x150.jpg 150w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-1-600x600.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-1-100x100.jpg 100w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/Soft-Matte-Tube2-1-96x96.jpg 96w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c10b97 e-flex e-con-boxed e-con e-parent\" data-id=\"6c10b97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db33fa8 elementor-widget elementor-widget-text-editor\" data-id=\"db33fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><em>Small Format, Big Presence<\/em><\/h6><p>Smaller tubes have become essential tools for discovery, travel, and on-the-go beauty rituals. Brands are prioritizing these formats to help consumers trial new products, support flexible routines, and create standout unboxing moments in e-commerce. At ICONS|America, we\u2019re seeing increased popularity in our 35mmD and 40mmD tubes with:<\/p><ul><li>Discovery sizes: Our small format tubes help consumers trial new products without commitment, building trust before they buy full size.<\/li><li>Travel and portability: Beauty routines are adapting to more mobile, flexible lifestyles and our travel-size tubes help meet this demand.<\/li><li>E-commerce unboxing matters: Small tubes are often the stars of sets and kits that create first brand impressions.<\/li><\/ul><p><em>Why it matters<\/em>: Discovery formats are often where consumers meet your brand for the first time, and first impressions matter.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bf81f3 e-con-full e-flex e-con e-child\" data-id=\"2bf81f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abf078b gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"abf078b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-4' class='gallery galleryid-8005 gallery-columns-2 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"abf078b\" data-elementor-lightbox-title=\"4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAxNSwidXJsIjoiaHR0cHM6XC9cL2ljb25zLWFtZXJpY2EuY29tXC9zdGFnaW5nXC8zOTA4XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvNC5wbmciLCJzbGlkZXNob3ciOiJhYmYwNzhiIn0%3D\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/4.png'><img 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sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"abf078b\" data-elementor-lightbox-title=\"ICONSAmerica-GCI-TravelSize-Tubesv3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODAxNiwidXJsIjoiaHR0cHM6XC9cL2ljb25zLWFtZXJpY2EuY29tXC9zdGFnaW5nXC8zOTA4XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvSUNPTlNBbWVyaWNhLUdDSS1UcmF2ZWxTaXplLVR1YmVzdjMuanBnIiwic2xpZGVzaG93IjoiYWJmMDc4YiJ9\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3-768x768.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3-768x768.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3-300x300.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3-150x150.jpg 150w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3-600x600.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3-100x100.jpg 100w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3-96x96.jpg 96w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/ICONSAmerica-GCI-TravelSize-Tubesv3.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-263ba99 e-flex e-con-boxed e-con e-parent\" data-id=\"263ba99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1676ff elementor-widget elementor-widget-text-editor\" data-id=\"b1676ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><em>ICONS|America: Your Partner in Future-Ready Tubes\u00a0<\/em><\/h6><p>2025\u20132026 will see tubes play a more strategic role in how brands communicate identity, sustainability, and product experience. For beauty brands ready to lead, the opportunity is to create packaging that delivers on these promises with clarity and impact. At ICONS|America, our IML tube solutions help brands deliver on that promise, combining innovation, sustainability, and standout design across every format.<\/p><p>Ready to create your brand&#8217;s next iconic tube pack? <a href=\"\/contact\">Contact ICONS|America today<\/a> to discuss your next project.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The beauty industry is entering a new era of packaging, one where tubes are no longer seen as functional basics, but essential touchpoints of sustainability and elevated consumer experiences. At ICONS|America, we\u2019ve been shaping this future for years. Here\u2019s our inside look at where tube packaging is headed and how we\u2019re helping brands lead the way. Tactility at the Forefront: Packaging Consumers Want to Feel Consumers increasingly want packaging they can connect with, not just visually, but through touch. In 2025\u20132026, tubes designed to invite interaction and enhance product experience will be at the forefront of consumer expectations. At ICONS|America, we deliver on this with: Soft matte finishes: Creating a sleek, premium, ritual-inspired feel. Combo varnish: Matte and gloss finishes in one seamless IML label create contrast, depth, and sensory appeal. Squeezability: Using our domestically sourced resin to enhance our tubes\u2019 softness and flexibility without compromising on durability. Why it matters: Tactile packaging creates an immersive beauty experience and reinforces product quality, creating a stronger emotional connection between brand and consumer. Design with Purpose: Telling a Story at First Glance Color and graphics are becoming an intentional tool for beauty brands, shaping consumer perception the moment a product is seen. ICONS|America\u2019s tube solutions help brands capture this with:: 360\u00b0 Graphics: Our cutting edge In-Mold Label (IML) technology helps brands maintain a strong shelf presence by delivering bold, clean, detailed 360\u00b0 graphics and luxury finishes from shoulder to crimp. Clear packaging: Transparent materials allow consumers to view the product inside. From fully clear IML tubes to subtle window finishes, this trend reinforces brand authenticity and builds trust. Bold color: On-trend shades like WGSN\u2019s Transformative Teal and Pantone\u2019s Luminous Blue (2027) give packaging a fresh, optimistic look that aligns with digital-first, forward-looking design. Why it matters: In an increasingly competitive landscape, design and color help tubes stand out and tell a deeper brand story. Circularity Without Compromise In today\u2019s beauty climate, sustainability isn\u2019t a trend, it\u2019s an expectation. At ICONS|America, we\u2019ve built circularity into our tube design, helping brands go beyond boundaries to create packaging that delivers on its promise: Mono-material PP tubes and closures: Fully recyclable IML tubes designed with end-of-life in mind Optional PCR content: To help brands meet internal targets and evolving regulations. Made in the USA: Designed and manufactured in our North Carolina facility, our tubes reduce carbon footprint and shorten shipping lead times. Why it matters: Today\u2019s consumers want proof that packaging is part of the solution, not the problem. Small Format, Big Presence Smaller tubes have become essential tools for discovery, travel, and on-the-go beauty rituals. Brands are prioritizing these formats to help consumers trial new products, support flexible routines, and create standout unboxing moments in e-commerce. At ICONS|America, we\u2019re seeing increased popularity in our 35mmD and 40mmD tubes with: Discovery sizes: Our small format tubes help consumers trial new products without commitment, building trust before they buy full size. Travel and portability: Beauty routines are adapting to more mobile, flexible lifestyles and our travel-size tubes help meet this demand. E-commerce unboxing matters: Small tubes are often the stars of sets and kits that create first brand impressions. Why it matters: Discovery formats are often where consumers meet your brand for the first time, and first impressions matter. ICONS|America: Your Partner in Future-Ready Tubes\u00a0 2025\u20132026 will see tubes play a more strategic role in how brands communicate identity, sustainability, and product experience. For beauty brands ready to lead, the opportunity is to create packaging that delivers on these promises with clarity and impact. At ICONS|America, our IML tube solutions help brands deliver on that promise, combining innovation, sustainability, and standout design across every format. Ready to create your brand&#8217;s next iconic tube pack? Contact ICONS|America today to discuss your next project.<\/p>\n","protected":false},"author":2,"featured_media":8006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-8005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025\u20132026 Tube Packaging Trend Forecast - ICONS America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icons-america.com\/staging\/3908\/2025-2026-tube-packaging-trend-forecast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025\u20132026 Tube Packaging Trend Forecast - ICONS America\" \/>\n<meta property=\"og:description\" content=\"The beauty industry is entering a new era of packaging, one where tubes are no longer seen as functional basics, but essential touchpoints of sustainability and elevated consumer experiences. At ICONS|America, we\u2019ve been shaping this future for years. Here\u2019s our inside look at where tube packaging is headed and how we\u2019re helping brands lead the way. Tactility at the Forefront: Packaging Consumers Want to Feel Consumers increasingly want packaging they can connect with, not just visually, but through touch. In 2025\u20132026, tubes designed to invite interaction and enhance product experience will be at the forefront of consumer expectations. At ICONS|America, we deliver on this with: Soft matte finishes: Creating a sleek, premium, ritual-inspired feel. Combo varnish: Matte and gloss finishes in one seamless IML label create contrast, depth, and sensory appeal. Squeezability: Using our domestically sourced resin to enhance our tubes\u2019 softness and flexibility without compromising on durability. Why it matters: Tactile packaging creates an immersive beauty experience and reinforces product quality, creating a stronger emotional connection between brand and consumer. Design with Purpose: Telling a Story at First Glance Color and graphics are becoming an intentional tool for beauty brands, shaping consumer perception the moment a product is seen. ICONS|America\u2019s tube solutions help brands capture this with:: 360\u00b0 Graphics: Our cutting edge In-Mold Label (IML) technology helps brands maintain a strong shelf presence by delivering bold, clean, detailed 360\u00b0 graphics and luxury finishes from shoulder to crimp. Clear packaging: Transparent materials allow consumers to view the product inside. From fully clear IML tubes to subtle window finishes, this trend reinforces brand authenticity and builds trust. Bold color: On-trend shades like WGSN\u2019s Transformative Teal and Pantone\u2019s Luminous Blue (2027) give packaging a fresh, optimistic look that aligns with digital-first, forward-looking design. Why it matters: In an increasingly competitive landscape, design and color help tubes stand out and tell a deeper brand story. Circularity Without Compromise In today\u2019s beauty climate, sustainability isn\u2019t a trend, it\u2019s an expectation. At ICONS|America, we\u2019ve built circularity into our tube design, helping brands go beyond boundaries to create packaging that delivers on its promise: Mono-material PP tubes and closures: Fully recyclable IML tubes designed with end-of-life in mind Optional PCR content: To help brands meet internal targets and evolving regulations. Made in the USA: Designed and manufactured in our North Carolina facility, our tubes reduce carbon footprint and shorten shipping lead times. Why it matters: Today\u2019s consumers want proof that packaging is part of the solution, not the problem. Small Format, Big Presence Smaller tubes have become essential tools for discovery, travel, and on-the-go beauty rituals. Brands are prioritizing these formats to help consumers trial new products, support flexible routines, and create standout unboxing moments in e-commerce. At ICONS|America, we\u2019re seeing increased popularity in our 35mmD and 40mmD tubes with: Discovery sizes: Our small format tubes help consumers trial new products without commitment, building trust before they buy full size. Travel and portability: Beauty routines are adapting to more mobile, flexible lifestyles and our travel-size tubes help meet this demand. E-commerce unboxing matters: Small tubes are often the stars of sets and kits that create first brand impressions. Why it matters: Discovery formats are often where consumers meet your brand for the first time, and first impressions matter. ICONS|America: Your Partner in Future-Ready Tubes\u00a0 2025\u20132026 will see tubes play a more strategic role in how brands communicate identity, sustainability, and product experience. For beauty brands ready to lead, the opportunity is to create packaging that delivers on these promises with clarity and impact. At ICONS|America, our IML tube solutions help brands deliver on that promise, combining innovation, sustainability, and standout design across every format. Ready to create your brand&#8217;s next iconic tube pack? Contact ICONS|America today to discuss your next project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icons-america.com\/staging\/3908\/2025-2026-tube-packaging-trend-forecast\/\" \/>\n<meta property=\"og:site_name\" content=\"ICONS America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iconsamerica\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T20:53:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-12T23:56:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/2025-2026-Tube-Trends-Blog-Post-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eleanor.bunting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eleanor.bunting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/2025-2026-tube-packaging-trend-forecast\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/2025-2026-tube-packaging-trend-forecast\\\/\"},\"author\":{\"name\":\"eleanor.bunting\",\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/#\\\/schema\\\/person\\\/0a36cc1583752fcc62d8c738e4d83923\"},\"headline\":\"2025\u20132026 Tube Packaging Trend Forecast\",\"datePublished\":\"2025-06-25T20:53:40+00:00\",\"dateModified\":\"2025-10-12T23:56:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/2025-2026-tube-packaging-trend-forecast\\\/\"},\"wordCount\":645,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/2025-2026-tube-packaging-trend-forecast\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2025-2026-Tube-Trends-Blog-Post-Cover.jpg\",\"articleSection\":[\"Packaging Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/2025-2026-tube-packaging-trend-forecast\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/2025-2026-tube-packaging-trend-forecast\\\/\",\"url\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/2025-2026-tube-packaging-trend-forecast\\\/\",\"name\":\"2025\u20132026 Tube Packaging Trend Forecast - 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ICONS America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icons-america.com\/staging\/3908\/2025-2026-tube-packaging-trend-forecast\/","og_locale":"en_US","og_type":"article","og_title":"2025\u20132026 Tube Packaging Trend Forecast - ICONS America","og_description":"The beauty industry is entering a new era of packaging, one where tubes are no longer seen as functional basics, but essential touchpoints of sustainability and elevated consumer experiences. At ICONS|America, we\u2019ve been shaping this future for years. Here\u2019s our inside look at where tube packaging is headed and how we\u2019re helping brands lead the way. Tactility at the Forefront: Packaging Consumers Want to Feel Consumers increasingly want packaging they can connect with, not just visually, but through touch. In 2025\u20132026, tubes designed to invite interaction and enhance product experience will be at the forefront of consumer expectations. At ICONS|America, we deliver on this with: Soft matte finishes: Creating a sleek, premium, ritual-inspired feel. Combo varnish: Matte and gloss finishes in one seamless IML label create contrast, depth, and sensory appeal. Squeezability: Using our domestically sourced resin to enhance our tubes\u2019 softness and flexibility without compromising on durability. Why it matters: Tactile packaging creates an immersive beauty experience and reinforces product quality, creating a stronger emotional connection between brand and consumer. Design with Purpose: Telling a Story at First Glance Color and graphics are becoming an intentional tool for beauty brands, shaping consumer perception the moment a product is seen. ICONS|America\u2019s tube solutions help brands capture this with:: 360\u00b0 Graphics: Our cutting edge In-Mold Label (IML) technology helps brands maintain a strong shelf presence by delivering bold, clean, detailed 360\u00b0 graphics and luxury finishes from shoulder to crimp. Clear packaging: Transparent materials allow consumers to view the product inside. From fully clear IML tubes to subtle window finishes, this trend reinforces brand authenticity and builds trust. Bold color: On-trend shades like WGSN\u2019s Transformative Teal and Pantone\u2019s Luminous Blue (2027) give packaging a fresh, optimistic look that aligns with digital-first, forward-looking design. Why it matters: In an increasingly competitive landscape, design and color help tubes stand out and tell a deeper brand story. Circularity Without Compromise In today\u2019s beauty climate, sustainability isn\u2019t a trend, it\u2019s an expectation. At ICONS|America, we\u2019ve built circularity into our tube design, helping brands go beyond boundaries to create packaging that delivers on its promise: Mono-material PP tubes and closures: Fully recyclable IML tubes designed with end-of-life in mind Optional PCR content: To help brands meet internal targets and evolving regulations. Made in the USA: Designed and manufactured in our North Carolina facility, our tubes reduce carbon footprint and shorten shipping lead times. Why it matters: Today\u2019s consumers want proof that packaging is part of the solution, not the problem. Small Format, Big Presence Smaller tubes have become essential tools for discovery, travel, and on-the-go beauty rituals. Brands are prioritizing these formats to help consumers trial new products, support flexible routines, and create standout unboxing moments in e-commerce. At ICONS|America, we\u2019re seeing increased popularity in our 35mmD and 40mmD tubes with: Discovery sizes: Our small format tubes help consumers trial new products without commitment, building trust before they buy full size. Travel and portability: Beauty routines are adapting to more mobile, flexible lifestyles and our travel-size tubes help meet this demand. E-commerce unboxing matters: Small tubes are often the stars of sets and kits that create first brand impressions. Why it matters: Discovery formats are often where consumers meet your brand for the first time, and first impressions matter. ICONS|America: Your Partner in Future-Ready Tubes\u00a0 2025\u20132026 will see tubes play a more strategic role in how brands communicate identity, sustainability, and product experience. For beauty brands ready to lead, the opportunity is to create packaging that delivers on these promises with clarity and impact. At ICONS|America, our IML tube solutions help brands deliver on that promise, combining innovation, sustainability, and standout design across every format. Ready to create your brand&#8217;s next iconic tube pack? Contact ICONS|America today to discuss your next project.","og_url":"https:\/\/icons-america.com\/staging\/3908\/2025-2026-tube-packaging-trend-forecast\/","og_site_name":"ICONS America","article_publisher":"https:\/\/www.facebook.com\/iconsamerica\/","article_published_time":"2025-06-25T20:53:40+00:00","article_modified_time":"2025-10-12T23:56:31+00:00","og_image":[{"width":1600,"height":810,"url":"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/06\/2025-2026-Tube-Trends-Blog-Post-Cover.jpg","type":"image\/jpeg"}],"author":"eleanor.bunting","twitter_card":"summary_large_image","twitter_misc":{"Written by":"eleanor.bunting","Est. reading time":"5 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