{"id":7971,"date":"2025-04-30T21:16:01","date_gmt":"2025-04-30T21:16:01","guid":{"rendered":"https:\/\/icons-america.com\/staging\/3908\/?p=7971"},"modified":"2025-10-14T22:02:17","modified_gmt":"2025-10-14T22:02:17","slug":"iconsamerica-featured-in-beauty-packagings-april-may-issue-consumer-ease-gen-z-appeal-and-packaging-that-clicks-at-luxe-pack-la-and-makeup-in-los-angeles","status":"publish","type":"post","link":"https:\/\/icons-america.com\/staging\/3908\/iconsamerica-featured-in-beauty-packagings-april-may-issue-consumer-ease-gen-z-appeal-and-packaging-that-clicks-at-luxe-pack-la-and-makeup-in-los-angeles\/","title":{"rendered":"ICONS America featured in Beauty Packaging&#8217;s April\/May issue &#8220;Consumer Ease, Gen-Z Appeal, and Packaging That \u2018Clicks\u2019 at MakeUp in Los Angeles&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7971\" class=\"elementor elementor-7971\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d517f e-flex e-con-boxed e-con e-parent\" data-id=\"46d517f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-931cd04 elementor-widget elementor-widget-text-editor\" data-id=\"931cd04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have been featured in Beauty Packaging\u2019s April\/May 2025 Issue! Featuring our trending and sustainable packaging innoations from MakeUp in Los Angeles in their &#8216;<span data-olk-copy-source=\"MessageBody\"><a href=\"https:\/\/beautypackaging.texterity.com\/beautypackaging\/april_may_2025\/MobilePagedReplica.action?pm=2&amp;folio=58#pg58\"><strong>Consumer Ease, Gen-Z Appeal, and Packaging That \u2018Clicks<\/strong><\/a>\u2019<\/span><strong>\u00a0<\/strong>article!\u00a0<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d3f6f elementor-widget elementor-widget-spacer\" data-id=\"79d3f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1859c89 elementor-widget elementor-widget-text-editor\" data-id=\"1859c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><em>Packaging Trends:<\/em><\/h6><p>Packaging at MakeUp in LA ranged from ultra-premium to massconvenience, all with consumer delight in mind. \u2018On-the-go\u2019 novelties appealed to Gen-Z consumers, such as chains, mirrors, and charms, that were attached to tubes, sticks, and bottles. In a nod to luxury, several palettes and lipsticks snapped shut with a satisfying &#8220;click.&#8221; Tubes were apparent as a popular category, a number of them with innovative applicators and finishes, such as our ICONS|America 360 degree deco IML tubes.\u00a0<\/p><h6><em>ICONS|America and ICONS|ICS at MULA:<\/em><\/h6><p>ICONS|ICS and <a href=\"https:\/\/www.icons-america.com\/\">ICONS|America<\/a> exhibited together at MakeUp in LA 2025, showcasing our &#8220;Bloom&#8221; theme, &#8220;a celebration of beauty\u2019s transformation through sustainability, inclusivity, and innovation, blending playful colors with sensorial, tactile experiences.&#8221;\u00a0<\/p><p>ICONS|America showcased our new and innovative In Mold Label (IML) tubes with &#8220;virtually unlimited&#8221; decoration possibilities, providing a Made-in-USA solution, lower carbon footprint, and faster lead times for North American destinations. Designed to deliver full-size performance or more petite travel sizes, our 35mmD and 40mmD tubes offer fill capacities ranging from 30-to 160ml, ideal for primers, foundations, cleansers, and more. They are also available in 50mmD size for larger size needs.<\/p><p>ICONS|ICS featured versatile and sustainable packaging solutions perfect for trending hybrid formulations. Standout innovations included a curvy monomaterial PP panstick; a flip-top jar family featuring a PET jar and an elegant, curved top-lip design in the PP flip-top cap; several 16mmD and 19mmD PE tubes with unique applicators; and ultra-fine mist sprayers with a rounded cap or base, available in 60-120ml fill sizes.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a90b61e elementor-widget elementor-widget-image\" data-id=\"a90b61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"873\" height=\"648\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/05\/Consumer-Ease-Gen-Z-Appeal-and-Packaging-That-\u2018Clicks-at-Luxe-Pack-LA-and-MakeUp-in-Los-Angeles.png\" class=\"attachment-full size-full wp-image-7974\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/05\/Consumer-Ease-Gen-Z-Appeal-and-Packaging-That-\u2018Clicks-at-Luxe-Pack-LA-and-MakeUp-in-Los-Angeles.png 873w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/05\/Consumer-Ease-Gen-Z-Appeal-and-Packaging-That-\u2018Clicks-at-Luxe-Pack-LA-and-MakeUp-in-Los-Angeles-300x223.png 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/05\/Consumer-Ease-Gen-Z-Appeal-and-Packaging-That-\u2018Clicks-at-Luxe-Pack-LA-and-MakeUp-in-Los-Angeles-768x570.png 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/05\/Consumer-Ease-Gen-Z-Appeal-and-Packaging-That-\u2018Clicks-at-Luxe-Pack-LA-and-MakeUp-in-Los-Angeles-600x445.png 600w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b47e1b elementor-widget elementor-widget-text-editor\" data-id=\"9b47e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Contact\u00a0<\/span><a href=\"mailto:info@iconsbeauty.com\"><span data-contrast=\"none\">info@iconsbeauty.com<\/span><\/a><span data-contrast=\"none\"> for more information about our packaging innovations and to read our full feature in <\/span>Beauty Packaging\u2019s April\/May 2025 articles find the<a href=\"https:\/\/beautypackaging.texterity.com\/beautypackaging\/april_may_2025\/MobilePagedReplica.action?pm=2&amp;folio=56#pg56\" target=\"_blank\" rel=\"noopener\"><strong><i>\u00a0link\u00a0<\/i><\/strong><\/a>here!<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We have been featured in Beauty Packaging\u2019s April\/May 2025 Issue! Featuring our trending and sustainable packaging innoations from MakeUp in Los Angeles in their &#8216;Consumer Ease, Gen-Z Appeal, and Packaging That \u2018Clicks\u2019\u00a0article!\u00a0 Packaging Trends: Packaging at MakeUp in LA ranged from ultra-premium to massconvenience, all with consumer delight in mind. \u2018On-the-go\u2019 novelties appealed to Gen-Z consumers, such as chains, mirrors, and charms, that were attached to tubes, sticks, and bottles. In a nod to luxury, several palettes and lipsticks snapped shut with a satisfying &#8220;click.&#8221; Tubes were apparent as a popular category, a number of them with innovative applicators and finishes, such as our ICONS|America 360 degree deco IML tubes.\u00a0 ICONS|America and ICONS|ICS at MULA: ICONS|ICS and ICONS|America exhibited together at MakeUp in LA 2025, showcasing our &#8220;Bloom&#8221; theme, &#8220;a celebration of beauty\u2019s transformation through sustainability, inclusivity, and innovation, blending playful colors with sensorial, tactile experiences.&#8221;\u00a0 ICONS|America showcased our new and innovative In Mold Label (IML) tubes with &#8220;virtually unlimited&#8221; decoration possibilities, providing a Made-in-USA solution, lower carbon footprint, and faster lead times for North American destinations. Designed to deliver full-size performance or more petite travel sizes, our 35mmD and 40mmD tubes offer fill capacities ranging from 30-to 160ml, ideal for primers, foundations, cleansers, and more. They are also available in 50mmD size for larger size needs. ICONS|ICS featured versatile and sustainable packaging solutions perfect for trending hybrid formulations. Standout innovations included a curvy monomaterial PP panstick; a flip-top jar family featuring a PET jar and an elegant, curved top-lip design in the PP flip-top cap; several 16mmD and 19mmD PE tubes with unique applicators; and ultra-fine mist sprayers with a rounded cap or base, available in 60-120ml fill sizes. Contact\u00a0info@iconsbeauty.com for more information about our packaging innovations and to read our full feature in Beauty Packaging\u2019s April\/May 2025 articles find the\u00a0link\u00a0here!<\/p>\n","protected":false},"author":2,"featured_media":7982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-7971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ICONS America featured in Beauty Packaging&#039;s April\/May issue &quot;Consumer Ease, Gen-Z Appeal, and Packaging That \u2018Clicks\u2019 at MakeUp in Los Angeles&quot; - ICONS America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icons-america.com\/staging\/3908\/iconsamerica-featured-in-beauty-packagings-april-may-issue-consumer-ease-gen-z-appeal-and-packaging-that-clicks-at-luxe-pack-la-and-makeup-in-los-angeles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICONS America featured in Beauty Packaging&#039;s April\/May issue &quot;Consumer Ease, Gen-Z Appeal, and Packaging That \u2018Clicks\u2019 at MakeUp in Los Angeles&quot; - ICONS America\" \/>\n<meta property=\"og:description\" content=\"We have been featured in Beauty Packaging\u2019s April\/May 2025 Issue! Featuring our trending and sustainable packaging innoations from MakeUp in Los Angeles in their &#8216;Consumer Ease, Gen-Z Appeal, and Packaging That \u2018Clicks\u2019\u00a0article!\u00a0 Packaging Trends: Packaging at MakeUp in LA ranged from ultra-premium to massconvenience, all with consumer delight in mind. \u2018On-the-go\u2019 novelties appealed to Gen-Z consumers, such as chains, mirrors, and charms, that were attached to tubes, sticks, and bottles. In a nod to luxury, several palettes and lipsticks snapped shut with a satisfying &#8220;click.&#8221; Tubes were apparent as a popular category, a number of them with innovative applicators and finishes, such as our ICONS|America 360 degree deco IML tubes.\u00a0 ICONS|America and ICONS|ICS at MULA: ICONS|ICS and ICONS|America exhibited together at MakeUp in LA 2025, showcasing our &#8220;Bloom&#8221; theme, &#8220;a celebration of beauty\u2019s transformation through sustainability, inclusivity, and innovation, blending playful colors with sensorial, tactile experiences.&#8221;\u00a0 ICONS|America showcased our new and innovative In Mold Label (IML) tubes with &#8220;virtually unlimited&#8221; decoration possibilities, providing a Made-in-USA solution, lower carbon footprint, and faster lead times for North American destinations. Designed to deliver full-size performance or more petite travel sizes, our 35mmD and 40mmD tubes offer fill capacities ranging from 30-to 160ml, ideal for primers, foundations, cleansers, and more. They are also available in 50mmD size for larger size needs. ICONS|ICS featured versatile and sustainable packaging solutions perfect for trending hybrid formulations. Standout innovations included a curvy monomaterial PP panstick; a flip-top jar family featuring a PET jar and an elegant, curved top-lip design in the PP flip-top cap; several 16mmD and 19mmD PE tubes with unique applicators; and ultra-fine mist sprayers with a rounded cap or base, available in 60-120ml fill sizes. Contact\u00a0info@iconsbeauty.com for more information about our packaging innovations and to read our full feature in Beauty Packaging\u2019s April\/May 2025 articles find the\u00a0link\u00a0here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icons-america.com\/staging\/3908\/iconsamerica-featured-in-beauty-packagings-april-may-issue-consumer-ease-gen-z-appeal-and-packaging-that-clicks-at-luxe-pack-la-and-makeup-in-los-angeles\/\" \/>\n<meta property=\"og:site_name\" content=\"ICONS America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iconsamerica\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T21:16:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T22:02:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/04\/ICONSAmerica-featured-in-BP-AprilMay-Issuev2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eleanor.bunting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eleanor.bunting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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Featuring our trending and sustainable packaging innoations from MakeUp in Los Angeles in their &#8216;Consumer Ease, Gen-Z Appeal, and Packaging That \u2018Clicks\u2019\u00a0article!\u00a0 Packaging Trends: Packaging at MakeUp in LA ranged from ultra-premium to massconvenience, all with consumer delight in mind. \u2018On-the-go\u2019 novelties appealed to Gen-Z consumers, such as chains, mirrors, and charms, that were attached to tubes, sticks, and bottles. In a nod to luxury, several palettes and lipsticks snapped shut with a satisfying &#8220;click.&#8221; Tubes were apparent as a popular category, a number of them with innovative applicators and finishes, such as our ICONS|America 360 degree deco IML tubes.\u00a0 ICONS|America and ICONS|ICS at MULA: ICONS|ICS and ICONS|America exhibited together at MakeUp in LA 2025, showcasing our &#8220;Bloom&#8221; theme, &#8220;a celebration of beauty\u2019s transformation through sustainability, inclusivity, and innovation, blending playful colors with sensorial, tactile experiences.&#8221;\u00a0 ICONS|America showcased our new and innovative In Mold Label (IML) tubes with &#8220;virtually unlimited&#8221; decoration possibilities, providing a Made-in-USA solution, lower carbon footprint, and faster lead times for North American destinations. Designed to deliver full-size performance or more petite travel sizes, our 35mmD and 40mmD tubes offer fill capacities ranging from 30-to 160ml, ideal for primers, foundations, cleansers, and more. They are also available in 50mmD size for larger size needs. ICONS|ICS featured versatile and sustainable packaging solutions perfect for trending hybrid formulations. Standout innovations included a curvy monomaterial PP panstick; a flip-top jar family featuring a PET jar and an elegant, curved top-lip design in the PP flip-top cap; several 16mmD and 19mmD PE tubes with unique applicators; and ultra-fine mist sprayers with a rounded cap or base, available in 60-120ml fill sizes. 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