{"id":37470,"date":"2025-10-13T10:31:28","date_gmt":"2025-10-13T10:31:28","guid":{"rendered":"https:\/\/icons-america.com\/staging\/3908\/?p=37470"},"modified":"2025-10-13T10:33:58","modified_gmt":"2025-10-13T10:33:58","slug":"leveling-up-at-makeup-in-new-york-2025","status":"publish","type":"post","link":"https:\/\/icons-america.com\/staging\/3908\/leveling-up-at-makeup-in-new-york-2025\/","title":{"rendered":"Leveling Up at Makeup in New York 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37470\" class=\"elementor elementor-37470\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba11ecc elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"ba11ecc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54de61d\" data-id=\"54de61d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c771145 elementor-widget elementor-widget-text-editor\" data-id=\"c771145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America <em>Level Up<\/em> themed booth. The event was held September 17\u201318 at the Javits Center, attracting <strong>4,765 visitors<\/strong> and more than 160 exhibitors. This year, we introduced our <em>Level Up<\/em> theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences.<\/p><p>\ud83c\udfa5 Watch our post-show video below to relive the highlights!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8324cf elementor-widget elementor-widget-spacer\" data-id=\"e8324cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42f97f elementor-widget elementor-widget-video\" data-id=\"d42f97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1123714050?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6fe911 elementor-widget elementor-widget-spacer\" data-id=\"b6fe911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148180e elementor-widget elementor-widget-text-editor\" data-id=\"148180e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\u2728<\/strong>Level Up: Next-gen beauty packaging<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0315234 elementor-widget elementor-widget-text-editor\" data-id=\"0315234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <em>Level Up<\/em> theme captures the shift we\u2019re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e88541f elementor-widget elementor-widget-spacer\" data-id=\"e88541f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855aa6d elementor-widget elementor-widget-image\" data-id=\"855aa6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"450\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-Booth-1024x720.jpg\" class=\"attachment-large size-large wp-image-37475\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-Booth-1024x720.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-Booth-300x211.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-Booth-768x540.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-Booth-1536x1080.jpg 1536w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-Booth-600x422.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-Booth.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5358e67 elementor-widget elementor-widget-spacer\" data-id=\"5358e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c45c2 elementor-widget elementor-widget-text-editor\" data-id=\"c1c45c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\ud83c\udfaf<\/strong>Tactile, Interactive &amp; Playful<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5208738 elementor-widget elementor-widget-text-editor\" data-id=\"5208738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including:<\/p><ul><li>Duo-end slant tip lipstick<\/li><li>Duo-end pencil<\/li><li>Slimline wand pack<\/li><\/ul><p>Each incorporates a soft \u201cpillow\u201d tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight &#8211; tapping into the growing consumer demand for experiences that feel as good as they look.<\/p><ul><li>Innovative Doefoot Applicator Packs \u2013\u00a0New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf4881 elementor-widget elementor-widget-spacer\" data-id=\"9cf4881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9ed2a gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"9e9ed2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-37470 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Gel-Wand.jpg'><img decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Gel-Wand-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Gel-Wand-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Gel-Wand-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Gel-Wand-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Gel-Wand-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Gel-Wand.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-2.jpg'><img decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-2-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-2-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-2-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-2-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-2-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-2.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-6-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-6-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-6-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-6-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-6-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-6.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd8cad elementor-widget elementor-widget-spacer\" data-id=\"6bd8cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd44d61 elementor-widget elementor-widget-text-editor\" data-id=\"fd44d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\ud83e\uddf4<\/strong>Multi-functional &amp; Space-saving<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf59445 elementor-widget elementor-widget-text-editor\" data-id=\"bf59445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience:<\/p><ul><li>The \u201cMultini\u201d Mini Tottle Family \u2013 Compact PE tottles with PP caps in 7.5ml\u201315ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty.<\/li><li>Mix &amp; Match Duo-End Family \u2013 Interchangeable, removable and washable brush &amp; sponge applicators across a range of packs, including the D30 tube, chubby duo-end PET panstick, and 30ml duo-end PET wand. This collection delivers hygiene, reusability, and versatility across skincare and color formulations, bringing flexibility and creativity to brands and consumers alike.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b89247 elementor-widget elementor-widget-spacer\" data-id=\"7b89247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d377b gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"18d377b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-37470 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-1-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-1-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-1-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-1-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-1-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-1.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Removable-Sponge-and-Brush.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Removable-Sponge-and-Brush-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Removable-Sponge-and-Brush-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Removable-Sponge-and-Brush-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Removable-Sponge-and-Brush-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Removable-Sponge-and-Brush-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Removable-Sponge-and-Brush.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-4-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-4-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-4-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-4-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-4-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-4.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527db66 elementor-widget elementor-widget-spacer\" data-id=\"527db66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c5d5d elementor-widget elementor-widget-text-editor\" data-id=\"a2c5d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\ud83c\udf0d<\/strong>Eco-friendly Innovation<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f87b5b elementor-widget elementor-widget-text-editor\" data-id=\"2f87b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At ICONS|America, sustainability is\u00a0not just a buzzword\u00a0but\u00a0embedded in our company culture\u00a0and the\u00a0variety of products we develop. At MUNY, we showcased:<\/p><ul><li>100% Mono-Material IML Tubes \u2013 Manufactured in our North Carolina ICONS America HQ facility, these PP tubes combine low-carbon sustainability with maximum visual impact through 360\u00b0 decoration from shoulder to crimp.<\/li><li>Refillable PP Jar with Built-In Spatula \u2013 A thoughtful 100ml mono-material jar with a reusable spatula housed in the inner cap. Designed for daily skincare routines, this jar ensures hygienic application while supporting longevity and refillability.<\/li><li>EcoRefill Powder Pot \u2013 Our award-nominated EcoRefill loose powder pot is 100% PP mono-material, refillable, and recyclable. With its optimized click-lock design, it makes sustainable beauty simple, seamless, and consumer-friendly.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a76a3e5 elementor-widget elementor-widget-spacer\" data-id=\"a76a3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152fa67 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"152fa67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-37470 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IML-Tube.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IML-Tube-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IML-Tube-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IML-Tube-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IML-Tube-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IML-Tube-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IML-Tube.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Refillable-Jars2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Refillable-Jars2-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Refillable-Jars2-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Refillable-Jars2-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Refillable-Jars2-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Refillable-Jars2-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/Refillable-Jars2.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href='https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-5-300x240.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-5-300x240.jpg 300w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-5-1024x819.jpg 1024w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-5-768x614.jpg 768w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-5-600x480.jpg 600w, https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/MUNY-2025-5.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6f2a2 elementor-widget elementor-widget-spacer\" data-id=\"9b6f2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80218a1 elementor-widget elementor-widget-text-editor\" data-id=\"80218a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\ud83d\udca1<\/strong>A Hub for Innovation &amp; Connection<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c988e elementor-widget elementor-widget-text-editor\" data-id=\"69c988e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MakeUp in New York is always a highlight on our calendar, not just for showcasing our latest designs, but for the conversations it sparks. With 160+ exhibitors and thousands of visitors, the show provided an incredible platform to connect with both long-standing partners and fresh innovators shaping the future of beauty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a826f elementor-widget elementor-widget-spacer\" data-id=\"91a826f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac6e32 elementor-widget elementor-widget-text-editor\" data-id=\"6ac6e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>What\u2019s Next?<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e05bd elementor-widget elementor-widget-text-editor\" data-id=\"10e05bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019d like to extend a heartfelt thank you to everyone who visited us at Booth C12. It was inspiring to share our newest innovations and see firsthand the excitement around <em>Level Up<\/em>.<\/p><p>\u2728 Couldn\u2019t make it to New York? You can still explore our collection and discover how ICONS America can help elevate your brand\u2019s packaging.\u00a0Contact us at <a href=\"mailto:info@ics-world.com\">info@ics-world.com<\/a> or <a href=\"mailto:info@iconsbeauty.com\">info@iconsbeauty.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America Level Up themed booth. The event was held September 17\u201318 at the Javits Center, attracting 4,765 visitors and more than 160 exhibitors. This year, we introduced our Level Up theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences. \ud83c\udfa5 Watch our post-show video below to relive the highlights! \u2728Level Up: Next-gen beauty packaging The Level Up theme captures the shift we\u2019re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation. \ud83c\udfafTactile, Interactive &amp; Playful Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including: Duo-end slant tip lipstick Duo-end pencil Slimline wand pack Each incorporates a soft \u201cpillow\u201d tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight &#8211; tapping into the growing consumer demand for experiences that feel as good as they look. Innovative Doefoot Applicator Packs \u2013\u00a0New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience. \ud83e\uddf4Multi-functional &amp; Space-saving Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience: The \u201cMultini\u201d Mini Tottle Family \u2013 Compact PE tottles with PP caps in 7.5ml\u201315ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty. Mix &amp; Match Duo-End Family \u2013 Interchangeable, removable and washable brush &amp; sponge applicators across a range of packs, including the D30 tube, chubby duo-end PET panstick, and 30ml duo-end PET wand. This collection delivers hygiene, reusability, and versatility across skincare and color formulations, bringing flexibility and creativity to brands and consumers alike. \ud83c\udf0dEco-friendly Innovation At ICONS|America, sustainability is\u00a0not just a buzzword\u00a0but\u00a0embedded in our company culture\u00a0and the\u00a0variety of products we develop. At MUNY, we showcased: 100% Mono-Material IML Tubes \u2013 Manufactured in our North Carolina ICONS America HQ facility, these PP tubes combine low-carbon sustainability with maximum visual impact through 360\u00b0 decoration from shoulder to crimp. Refillable PP Jar with Built-In Spatula \u2013 A thoughtful 100ml mono-material jar with a reusable spatula housed in the inner cap. Designed for daily skincare routines, this jar ensures hygienic application while supporting longevity and refillability. EcoRefill Powder Pot \u2013 Our award-nominated EcoRefill loose powder pot is 100% PP mono-material, refillable, and recyclable. With its optimized click-lock design, it makes sustainable beauty simple, seamless, and consumer-friendly. \ud83d\udca1A Hub for Innovation &amp; Connection MakeUp in New York is always a highlight on our calendar, not just for showcasing our latest designs, but for the conversations it sparks. With 160+ exhibitors and thousands of visitors, the show provided an incredible platform to connect with both long-standing partners and fresh innovators shaping the future of beauty. What\u2019s Next? We\u2019d like to extend a heartfelt thank you to everyone who visited us at Booth C12. It was inspiring to share our newest innovations and see firsthand the excitement around Level Up. \u2728 Couldn\u2019t make it to New York? You can still explore our collection and discover how ICONS America can help elevate your brand\u2019s packaging.\u00a0Contact us at info@ics-world.com or info@iconsbeauty.com<\/p>\n","protected":false},"author":2,"featured_media":37471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-37470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leveling Up at Makeup in New York 2025 - ICONS America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icons-america.com\/staging\/3908\/leveling-up-at-makeup-in-new-york-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveling Up at Makeup in New York 2025 - ICONS America\" \/>\n<meta property=\"og:description\" content=\"ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America Level Up themed booth. The event was held September 17\u201318 at the Javits Center, attracting 4,765 visitors and more than 160 exhibitors. This year, we introduced our Level Up theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences. \ud83c\udfa5 Watch our post-show video below to relive the highlights! \u2728Level Up: Next-gen beauty packaging The Level Up theme captures the shift we\u2019re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation. \ud83c\udfafTactile, Interactive &amp; Playful Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including: Duo-end slant tip lipstick Duo-end pencil Slimline wand pack Each incorporates a soft \u201cpillow\u201d tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight &#8211; tapping into the growing consumer demand for experiences that feel as good as they look. Innovative Doefoot Applicator Packs \u2013\u00a0New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience. \ud83e\uddf4Multi-functional &amp; Space-saving Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience: The \u201cMultini\u201d Mini Tottle Family \u2013 Compact PE tottles with PP caps in 7.5ml\u201315ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty. Mix &amp; Match Duo-End Family \u2013 Interchangeable, removable and washable brush &amp; sponge applicators across a range of packs, including the D30 tube, chubby duo-end PET panstick, and 30ml duo-end PET wand. This collection delivers hygiene, reusability, and versatility across skincare and color formulations, bringing flexibility and creativity to brands and consumers alike. \ud83c\udf0dEco-friendly Innovation At ICONS|America, sustainability is\u00a0not just a buzzword\u00a0but\u00a0embedded in our company culture\u00a0and the\u00a0variety of products we develop. At MUNY, we showcased: 100% Mono-Material IML Tubes \u2013 Manufactured in our North Carolina ICONS America HQ facility, these PP tubes combine low-carbon sustainability with maximum visual impact through 360\u00b0 decoration from shoulder to crimp. Refillable PP Jar with Built-In Spatula \u2013 A thoughtful 100ml mono-material jar with a reusable spatula housed in the inner cap. Designed for daily skincare routines, this jar ensures hygienic application while supporting longevity and refillability. EcoRefill Powder Pot \u2013 Our award-nominated EcoRefill loose powder pot is 100% PP mono-material, refillable, and recyclable. With its optimized click-lock design, it makes sustainable beauty simple, seamless, and consumer-friendly. \ud83d\udca1A Hub for Innovation &amp; Connection MakeUp in New York is always a highlight on our calendar, not just for showcasing our latest designs, but for the conversations it sparks. With 160+ exhibitors and thousands of visitors, the show provided an incredible platform to connect with both long-standing partners and fresh innovators shaping the future of beauty. What\u2019s Next? We\u2019d like to extend a heartfelt thank you to everyone who visited us at Booth C12. It was inspiring to share our newest innovations and see firsthand the excitement around Level Up. \u2728 Couldn\u2019t make it to New York? You can still explore our collection and discover how ICONS America can help elevate your brand\u2019s packaging.\u00a0Contact us at info@ics-world.com or info@iconsbeauty.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icons-america.com\/staging\/3908\/leveling-up-at-makeup-in-new-york-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"ICONS America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iconsamerica\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T10:31:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T10:33:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IA-MUNY-Exhibit-Blog-Cover-Horizontal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eleanor.bunting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eleanor.bunting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/leveling-up-at-makeup-in-new-york-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/leveling-up-at-makeup-in-new-york-2025\\\/\"},\"author\":{\"name\":\"eleanor.bunting\",\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/#\\\/schema\\\/person\\\/0a36cc1583752fcc62d8c738e4d83923\"},\"headline\":\"Leveling Up at Makeup in New York 2025\",\"datePublished\":\"2025-10-13T10:31:28+00:00\",\"dateModified\":\"2025-10-13T10:33:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/leveling-up-at-makeup-in-new-york-2025\\\/\"},\"wordCount\":586,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/leveling-up-at-makeup-in-new-york-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/IA-MUNY-Exhibit-Blog-Cover-Horizontal.jpg\",\"articleSection\":[\"Exhibitions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/leveling-up-at-makeup-in-new-york-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/leveling-up-at-makeup-in-new-york-2025\\\/\",\"url\":\"https:\\\/\\\/icons-america.com\\\/staging\\\/3908\\\/leveling-up-at-makeup-in-new-york-2025\\\/\",\"name\":\"Leveling Up at Makeup in New York 2025 - 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ICONS America","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icons-america.com\/staging\/3908\/leveling-up-at-makeup-in-new-york-2025\/","og_locale":"en_US","og_type":"article","og_title":"Leveling Up at Makeup in New York 2025 - ICONS America","og_description":"ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America Level Up themed booth. The event was held September 17\u201318 at the Javits Center, attracting 4,765 visitors and more than 160 exhibitors. This year, we introduced our Level Up theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences. \ud83c\udfa5 Watch our post-show video below to relive the highlights! \u2728Level Up: Next-gen beauty packaging The Level Up theme captures the shift we\u2019re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation. \ud83c\udfafTactile, Interactive &amp; Playful Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including: Duo-end slant tip lipstick Duo-end pencil Slimline wand pack Each incorporates a soft \u201cpillow\u201d tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight &#8211; tapping into the growing consumer demand for experiences that feel as good as they look. Innovative Doefoot Applicator Packs \u2013\u00a0New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience. \ud83e\uddf4Multi-functional &amp; Space-saving Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience: The \u201cMultini\u201d Mini Tottle Family \u2013 Compact PE tottles with PP caps in 7.5ml\u201315ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty. Mix &amp; Match Duo-End Family \u2013 Interchangeable, removable and washable brush &amp; sponge applicators across a range of packs, including the D30 tube, chubby duo-end PET panstick, and 30ml duo-end PET wand. This collection delivers hygiene, reusability, and versatility across skincare and color formulations, bringing flexibility and creativity to brands and consumers alike. \ud83c\udf0dEco-friendly Innovation At ICONS|America, sustainability is\u00a0not just a buzzword\u00a0but\u00a0embedded in our company culture\u00a0and the\u00a0variety of products we develop. At MUNY, we showcased: 100% Mono-Material IML Tubes \u2013 Manufactured in our North Carolina ICONS America HQ facility, these PP tubes combine low-carbon sustainability with maximum visual impact through 360\u00b0 decoration from shoulder to crimp. Refillable PP Jar with Built-In Spatula \u2013 A thoughtful 100ml mono-material jar with a reusable spatula housed in the inner cap. Designed for daily skincare routines, this jar ensures hygienic application while supporting longevity and refillability. EcoRefill Powder Pot \u2013 Our award-nominated EcoRefill loose powder pot is 100% PP mono-material, refillable, and recyclable. With its optimized click-lock design, it makes sustainable beauty simple, seamless, and consumer-friendly. \ud83d\udca1A Hub for Innovation &amp; Connection MakeUp in New York is always a highlight on our calendar, not just for showcasing our latest designs, but for the conversations it sparks. With 160+ exhibitors and thousands of visitors, the show provided an incredible platform to connect with both long-standing partners and fresh innovators shaping the future of beauty. What\u2019s Next? We\u2019d like to extend a heartfelt thank you to everyone who visited us at Booth C12. It was inspiring to share our newest innovations and see firsthand the excitement around Level Up. \u2728 Couldn\u2019t make it to New York? You can still explore our collection and discover how ICONS America can help elevate your brand\u2019s packaging.\u00a0Contact us at info@ics-world.com or info@iconsbeauty.com","og_url":"https:\/\/icons-america.com\/staging\/3908\/leveling-up-at-makeup-in-new-york-2025\/","og_site_name":"ICONS America","article_publisher":"https:\/\/www.facebook.com\/iconsamerica\/","article_published_time":"2025-10-13T10:31:28+00:00","article_modified_time":"2025-10-13T10:33:58+00:00","og_image":[{"width":1600,"height":810,"url":"https:\/\/icons-america.com\/staging\/3908\/wp-content\/uploads\/2025\/10\/IA-MUNY-Exhibit-Blog-Cover-Horizontal.jpg","type":"image\/jpeg"}],"author":"eleanor.bunting","twitter_card":"summary_large_image","twitter_misc":{"Written by":"eleanor.bunting","Est. reading time":"5 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