{"id":35793,"date":"2024-11-15T10:31:34","date_gmt":"2024-11-15T10:31:34","guid":{"rendered":"https:\/\/ics-world.com\/?p=35793"},"modified":"2025-10-13T10:35:28","modified_gmt":"2025-10-13T10:35:28","slug":"iconsics-trending-packaging-from-makeup-in-new-york-featured-in-global-cosmetic-industrys-top-makeup-growth-sectors-for-2025-november-2024-issue","status":"publish","type":"post","link":"https:\/\/icons-america.com\/staging\/3908\/iconsics-trending-packaging-from-makeup-in-new-york-featured-in-global-cosmetic-industrys-top-makeup-growth-sectors-for-2025-november-2024-issue\/","title":{"rendered":"ICONS Trending Packaging from MakeUp in New York featured in Global Cosmetic Industry\u2019s \u2018Top Makeup Growth Sectors for 2025\u2019 November 2024 Issue"},"content":{"rendered":"\t\t
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We have been featured in Global Cosmetic Industry\u2019s November 2024 Issue! Featuring our trending packaging innovations from MakeUp in New York in their \u2018Top Makeup Growth Sectors for 2025<\/strong>\u2018 article! Discover our top products below.<\/p>\n

Lip Wand Packaging with Hybrid Applicator <\/strong><\/p>\n

In 2024, lip packaging was one of our most popular categories at ICONS|ICS and its popularity is expected to continue to grow in 2025.  At the same time, new, unique applicators are always in demand.  The hybrid TPEE and stainless-steel applicator featured on one of our newest packaging innovations takes applicator innovation to the next level.  It is perfect for lip oils, tints, glosses, or hybrid formulations. Available in 2.5ml fill size (5.2ml OFC), it\u2019s designed to elevate the sensorial experience and delivers a hybrid soft, cooling and smooth application with every swipe.<\/p>\n

\"\"<\/a><\/figure>\n


<\/strong><\/p>

Wand Packaging with Paddle Tip Applicator  <\/strong><\/p>\n

Simple, sustainable and versatile, our ICONS|ICS new packaging with Paddle Tip Applicator ticks all the boxes.  The highly versatile packaging can be used for a variety of lip, face and eye formulations and includes a PET bottle, PCTG cap and flexible PBT spatula applicator with slanted scoop design on 2 sides.  Available in 2.5ml fill size (4.4ml OFC), it is also available with a variety of standard doe foot applicators.<\/p>\n

\"\"<\/a><\/figure>\n


<\/strong><\/p>

ICONS|ICS EcoRefill Powder Pot  <\/strong><\/p>\n

Our ICONS|ICS EcoRefill Powder Pot (26ml) is one of our most exciting new innovations this year and we were honored it was selected as a finalist for the or the 2024 MakeUp in New York Innovation and Trend Packaging Award.  Mono material PP, recyclable and refillable, it was designed for a smooth, mess-free refill experience. It is unlike any other product on the market, featuring a unique bottom-fill design with a Twist Lock base, along with several innovative design elements to prevent powder migration. No more complicated, messy refills \u2013 just effortless convenience! Made from 100% mono-material PP, it’s curbside recyclable and is also available in PP PCR to further reduce waste and reliance on virgin plastic resources.<\/p>\n

\"\"<\/a><\/figure>\n


<\/strong><\/p>

ICONS|ICS Tuttle   <\/strong><\/p>\n

The ICONS|ICS Tuttle is a versatile, tube-shaped squeezy PE tottle with a center-dispensing PP cap \u2013 ideal for lotions, creams, gels, and other body or hair formulations. Available in 175ml, it offers easy, one-hand application and can be customized with a wide range of colors to reflect your brand\u2019s personality. Brands can further boost sustainability by adding PCR.  The center dispensing twist lock cap provides a convenient, single hand application and at ICONS|ICS we have a range of center dispensing packaging options including tubes and standard round PE bottles in a range of sizes.<\/p>\n

\"\"<\/a><\/figure>\n


<\/strong><\/p>

Bell-shaped Pot with Push-button Applicator   <\/strong><\/p>\n

Our ICONS|ICS Bell-shaped Pot with Push-button Applicator family is available in 2 options, for powder or liquid formulations.  Available in a petite, travel friendly 1.5ml fill size, its push-button design ensures the brush picks up just the right amount of product from the sponge-lined pot or pot with powder sifter. Ideal for liquid, cream and powder eye and brow formulations. Choose between two luxuriously soft brush shapes: square brush or a teardrop-shaped brush for precise application. Perfect for mess-free, last-minute touchups.<\/p>\n

\"\"<\/a><\/figure>\n


<\/strong><\/p>

Chubby Brush   <\/strong><\/p>\n

One of ICONS|ICS\u2019s latest innovations, is our flushfit Chubby Bottle with a luxuriously soft and chubby dome-shaped brush. Perfect for applying lip or eye formulations or liquid blushes with ease. The premium PETG bottle, cap, and stem add to its sleek design. And with a 3.5ml fill size (7.6ml OFC), this chubby, yet petite packaging is a great option for beauty lovers on the go.<\/p>\n

\"\"<\/a><\/figure>\n


<\/strong><\/p>

ICONS|America IML Tubes <\/strong><\/p>\n

ICONS|America is expanding our Made-in-USA supply with domestically sourced resin material blend. This significantly increases efficiency, and reduces carbon footprint, while at the same time, improving lead times, making ICONS|America Made-in-USA packaging more impactful than ever.\u202fAvailable with post-consumer recycled and mono-material packaging, our tubes are recyclable within plastic recycling streams, lightweight and durable. And our in-mold label tube technology provides virtually unlimited, high-quality 360-degree decoration and finish options.<\/p>\n

\"\"<\/a><\/figure>\n


<\/p>

Our Director of Marketing, Dana Peterson, was also featured in their ‘Top 15 Beauty Predictions for 2025′<\/strong> article, speaking on the industry\u2019s major shift and focus on sustainable and mono-material packaging. She also touched on our bespoke new tooling, highlighting ICONS|ICS\u2019 strong packaging design capabilities.<\/p>\n

\u201cThere are a few trends we anticipate in the next year but I believe the most dominant trend will be a strengthened demand for sustainable, monomaterial recyclable products. At ICONS|ICS, an ICONS Beauty Group company, we have seen a dramatic increase in the demand for bespoke new tooling shapes and eco-friendly embossed or debossed decoration vs. adding second process finishes and only see this trend continuing to grow as brands continue to look for packaging options that will help them meet their sustainability targets. Brands and consumers alike are looking for monomaterial PET, PE, PP and glass products that can be easily curbside recycled. Our new tooling and design team has doubled in recent years to meet the demand for custom embossed\/debossed logos and innovative designs in tubes, bottles and jars, as well as a surge in demand for custom designed monomaterial packaging in bespoke shapes that helps brands stand out with a premium aesthetic while at the same time keeping true to their product and corporate sustainability targets.”
Dana Peterson
Director of Marketing, ICONS Beauty Group<\/p>\n

\"\"<\/a><\/figure>\n
\"\"<\/a><\/figure>\n

Contact info@ics-world.com<\/a> for more information and to read out full features in Global Cosmetic Industry\u2019s November 2024 article find the link <\/i><\/strong><\/a>here!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We have been featured in Global Cosmetic Industry\u2019s November 2024 Issue! Featuring our trending packaging innovations from MakeUp in New York in their \u2018Top Makeup Growth Sectors for 2025\u2018 article! Discover our top products below. Lip Wand Packaging with Hybrid Applicator  In 2024, lip packaging was one of our most popular categories at ICONS|ICS and its popularity is expected to continue to grow in 2025.  At the same time, new, unique applicators are always in demand.  The hybrid TPEE and stainless-steel applicator featured on one of our newest packaging innovations takes applicator innovation to the next level.  It is perfect for lip oils, tints, glosses, or hybrid formulations. Available in 2.5ml fill size (5.2ml OFC), it\u2019s designed to elevate the sensorial experience and delivers a hybrid soft, cooling and smooth application with every swipe. Wand Packaging with Paddle Tip Applicator  Simple, sustainable and versatile, our ICONS|ICS new packaging with Paddle Tip Applicator ticks all the boxes.  The highly versatile packaging can be used for a variety of lip, face and eye formulations and includes a PET bottle, PCTG cap and flexible PBT spatula applicator with slanted scoop design on 2 sides.  Available in 2.5ml fill size (4.4ml OFC), it is also available with a variety of standard doe foot applicators. ICONS|ICS EcoRefill Powder Pot  Our ICONS|ICS EcoRefill Powder Pot (26ml) is one of our most exciting new innovations this year and we were honored it was selected as a finalist for the or the 2024 MakeUp in New York Innovation and Trend Packaging Award.  Mono material PP, recyclable and refillable, it was designed for a smooth, mess-free refill experience. It is unlike any other product on the market, featuring a unique bottom-fill design with a Twist Lock base, along with several innovative design elements to prevent powder migration. No more complicated, messy refills \u2013 just effortless convenience! Made from 100% mono-material PP, it’s curbside recyclable and is also available in PP PCR to further reduce waste and reliance on virgin plastic resources. ICONS|ICS Tuttle   The ICONS|ICS Tuttle is a versatile, tube-shaped squeezy PE tottle with a center-dispensing PP cap \u2013 ideal for lotions, creams, gels, and other body or hair formulations. Available in 175ml, it offers easy, one-hand application and can be customized with a wide range of colors to reflect your brand\u2019s personality. Brands can further boost sustainability by adding PCR.  The center dispensing twist lock cap provides a convenient, single hand application and at ICONS|ICS we have a range of center dispensing packaging options including tubes and standard round PE bottles in a range of sizes. Bell-shaped Pot with Push-button Applicator   Our ICONS|ICS Bell-shaped Pot with Push-button Applicator family is available in 2 options, for powder or liquid formulations.  Available in a petite, travel friendly 1.5ml fill size, its push-button design ensures the brush picks up just the right amount of product from the sponge-lined pot or pot with powder sifter. Ideal for liquid, cream and powder eye and brow formulations. Choose between two luxuriously soft brush shapes: square brush or a teardrop-shaped brush for precise application. Perfect for mess-free, last-minute touchups. Chubby Brush   One of ICONS|ICS\u2019s latest innovations, is our flushfit Chubby Bottle with a luxuriously soft and chubby dome-shaped brush. Perfect for applying lip or eye formulations or liquid blushes with ease. The premium PETG bottle, cap, and stem add to its sleek design. And with a 3.5ml fill size (7.6ml OFC), this chubby, yet petite packaging is a great option for beauty lovers on the go. ICONS|America IML Tubes ICONS|America is expanding our Made-in-USA supply with domestically sourced resin material blend. This significantly increases efficiency, and reduces carbon footprint, while at the same time, improving lead times, making ICONS|America Made-in-USA packaging more impactful than ever.\u202fAvailable with post-consumer recycled and mono-material packaging, our tubes are recyclable within plastic recycling streams, lightweight and durable. And our in-mold label tube technology provides virtually unlimited, high-quality 360-degree decoration and finish options. Our Director of Marketing, Dana Peterson, was also featured in their ‘Top 15 Beauty Predictions for 2025′ article, speaking on the industry\u2019s major shift and focus on sustainable and mono-material packaging. She also touched on our bespoke new tooling, highlighting ICONS|ICS\u2019 strong packaging design capabilities. \u201cThere are a few trends we anticipate in the next year but I believe the most dominant trend will be a strengthened demand for sustainable, monomaterial recyclable products. At ICONS|ICS, an ICONS Beauty Group company, we have seen a dramatic increase in the demand for bespoke new tooling shapes and eco-friendly embossed or debossed decoration vs. adding second process finishes and only see this trend continuing to grow as brands continue to look for packaging options that will help them meet their sustainability targets. Brands and consumers alike are looking for monomaterial PET, PE, PP and glass products that can be easily curbside recycled. Our new tooling and design team has doubled in recent years to meet the demand for custom embossed\/debossed logos and innovative designs in tubes, bottles and jars, as well as a surge in demand for custom designed monomaterial packaging in bespoke shapes that helps brands stand out with a premium aesthetic while at the same time keeping true to their product and corporate sustainability targets.”Dana PetersonDirector of Marketing, ICONS Beauty Group Contact info@ics-world.com for more information and to read out full features in Global Cosmetic Industry\u2019s November 2024 article find the link here!<\/p>\n","protected":false},"author":1,"featured_media":35794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-35793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"\nICONS Trending Packaging from MakeUp in New York featured in Global Cosmetic Industry\u2019s \u2018Top Makeup Growth Sectors for 2025\u2019 November 2024 Issue - ICONS America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icons-america.com\/staging\/3908\/iconsics-trending-packaging-from-makeup-in-new-york-featured-in-global-cosmetic-industrys-top-makeup-growth-sectors-for-2025-november-2024-issue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICONS Trending Packaging from MakeUp in New York featured in Global Cosmetic Industry\u2019s \u2018Top Makeup Growth Sectors for 2025\u2019 November 2024 Issue - ICONS America\" \/>\n<meta property=\"og:description\" content=\"We have been featured in Global Cosmetic Industry\u2019s November 2024 Issue! Featuring our trending packaging innovations from MakeUp in New York in their \u2018Top Makeup Growth Sectors for 2025\u2018 article! Discover our top products below. Lip Wand Packaging with Hybrid Applicator  In 2024, lip packaging was one of our most popular categories at ICONS|ICS and its popularity is expected to continue to grow in 2025.  At the same time, new, unique applicators are always in demand.  The hybrid TPEE and stainless-steel applicator featured on one of our newest packaging innovations takes applicator innovation to the next level.  It is perfect for lip oils, tints, glosses, or hybrid formulations. Available in 2.5ml fill size (5.2ml OFC), it\u2019s designed to elevate the sensorial experience and delivers a hybrid soft, cooling and smooth application with every swipe. Wand Packaging with Paddle Tip Applicator  Simple, sustainable and versatile, our ICONS|ICS new packaging with Paddle Tip Applicator ticks all the boxes.  The highly versatile packaging can be used for a variety of lip, face and eye formulations and includes a PET bottle, PCTG cap and flexible PBT spatula applicator with slanted scoop design on 2 sides.  Available in 2.5ml fill size (4.4ml OFC), it is also available with a variety of standard doe foot applicators. ICONS|ICS EcoRefill Powder Pot  Our ICONS|ICS EcoRefill Powder Pot (26ml) is one of our most exciting new innovations this year and we were honored it was selected as a finalist for the or the 2024 MakeUp in New York Innovation and Trend Packaging Award.  Mono material PP, recyclable and refillable, it was designed for a smooth, mess-free refill experience. It is unlike any other product on the market, featuring a unique bottom-fill design with a Twist Lock base, along with several innovative design elements to prevent powder migration. No more complicated, messy refills \u2013 just effortless convenience! Made from 100% mono-material PP, it’s curbside recyclable and is also available in PP PCR to further reduce waste and reliance on virgin plastic resources. ICONS|ICS Tuttle   The ICONS|ICS Tuttle is a versatile, tube-shaped squeezy PE tottle with a center-dispensing PP cap \u2013 ideal for lotions, creams, gels, and other body or hair formulations. Available in 175ml, it offers easy, one-hand application and can be customized with a wide range of colors to reflect your brand\u2019s personality. Brands can further boost sustainability by adding PCR.  The center dispensing twist lock cap provides a convenient, single hand application and at ICONS|ICS we have a range of center dispensing packaging options including tubes and standard round PE bottles in a range of sizes. Bell-shaped Pot with Push-button Applicator   Our ICONS|ICS Bell-shaped Pot with Push-button Applicator family is available in 2 options, for powder or liquid formulations.  Available in a petite, travel friendly 1.5ml fill size, its push-button design ensures the brush picks up just the right amount of product from the sponge-lined pot or pot with powder sifter. Ideal for liquid, cream and powder eye and brow formulations. Choose between two luxuriously soft brush shapes: square brush or a teardrop-shaped brush for precise application. Perfect for mess-free, last-minute touchups. Chubby Brush   One of ICONS|ICS\u2019s latest innovations, is our flushfit Chubby Bottle with a luxuriously soft and chubby dome-shaped brush. Perfect for applying lip or eye formulations or liquid blushes with ease. The premium PETG bottle, cap, and stem add to its sleek design. And with a 3.5ml fill size (7.6ml OFC), this chubby, yet petite packaging is a great option for beauty lovers on the go. ICONS|America IML Tubes ICONS|America is expanding our Made-in-USA supply with domestically sourced resin material blend. This significantly increases efficiency, and reduces carbon footprint, while at the same time, improving lead times, making ICONS|America Made-in-USA packaging more impactful than ever.\u202fAvailable with post-consumer recycled and mono-material packaging, our tubes are recyclable within plastic recycling streams, lightweight and durable. And our in-mold label tube technology provides virtually unlimited, high-quality 360-degree decoration and finish options. Our Director of Marketing, Dana Peterson, was also featured in their ‘Top 15 Beauty Predictions for 2025′ article, speaking on the industry\u2019s major shift and focus on sustainable and mono-material packaging. She also touched on our bespoke new tooling, highlighting ICONS|ICS\u2019 strong packaging design capabilities. \u201cThere are a few trends we anticipate in the next year but I believe the most dominant trend will be a strengthened demand for sustainable, monomaterial recyclable products. At ICONS|ICS, an ICONS Beauty Group company, we have seen a dramatic increase in the demand for bespoke new tooling shapes and eco-friendly embossed or debossed decoration vs. adding second process finishes and only see this trend continuing to grow as brands continue to look for packaging options that will help them meet their sustainability targets. Brands and consumers alike are looking for monomaterial PET, PE, PP and glass products that can be easily curbside recycled. Our new tooling and design team has doubled in recent years to meet the demand for custom embossed\/debossed logos and innovative designs in tubes, bottles and jars, as well as a surge in demand for custom designed monomaterial packaging in bespoke shapes that helps brands stand out with a premium aesthetic while at the same time keeping true to their product and corporate sustainability targets.”Dana PetersonDirector of Marketing, ICONS Beauty Group Contact info@ics-world.com for more information and to read out full features in Global Cosmetic Industry\u2019s November 2024 article find the link here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icons-america.com\/staging\/3908\/iconsics-trending-packaging-from-makeup-in-new-york-featured-in-global-cosmetic-industrys-top-makeup-growth-sectors-for-2025-november-2024-issue\/\" \/>\n<meta property=\"og:site_name\" content=\"ICONS America\" \/>\n<meta property=\"article:publisher\" 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Featuring our trending packaging innovations from MakeUp in New York in their \u2018Top Makeup Growth Sectors for 2025\u2018 article! Discover our top products below. Lip Wand Packaging with Hybrid Applicator  In 2024, lip packaging was one of our most popular categories at ICONS|ICS and its popularity is expected to continue to grow in 2025.  At the same time, new, unique applicators are always in demand.  The hybrid TPEE and stainless-steel applicator featured on one of our newest packaging innovations takes applicator innovation to the next level.  It is perfect for lip oils, tints, glosses, or hybrid formulations. Available in 2.5ml fill size (5.2ml OFC), it\u2019s designed to elevate the sensorial experience and delivers a hybrid soft, cooling and smooth application with every swipe. Wand Packaging with Paddle Tip Applicator  Simple, sustainable and versatile, our ICONS|ICS new packaging with Paddle Tip Applicator ticks all the boxes.  The highly versatile packaging can be used for a variety of lip, face and eye formulations and includes a PET bottle, PCTG cap and flexible PBT spatula applicator with slanted scoop design on 2 sides.  Available in 2.5ml fill size (4.4ml OFC), it is also available with a variety of standard doe foot applicators. ICONS|ICS EcoRefill Powder Pot  Our ICONS|ICS EcoRefill Powder Pot (26ml) is one of our most exciting new innovations this year and we were honored it was selected as a finalist for the or the 2024 MakeUp in New York Innovation and Trend Packaging Award.  Mono material PP, recyclable and refillable, it was designed for a smooth, mess-free refill experience. It is unlike any other product on the market, featuring a unique bottom-fill design with a Twist Lock base, along with several innovative design elements to prevent powder migration. No more complicated, messy refills \u2013 just effortless convenience! Made from 100% mono-material PP, it’s curbside recyclable and is also available in PP PCR to further reduce waste and reliance on virgin plastic resources. ICONS|ICS Tuttle   The ICONS|ICS Tuttle is a versatile, tube-shaped squeezy PE tottle with a center-dispensing PP cap \u2013 ideal for lotions, creams, gels, and other body or hair formulations. Available in 175ml, it offers easy, one-hand application and can be customized with a wide range of colors to reflect your brand\u2019s personality. Brands can further boost sustainability by adding PCR.  The center dispensing twist lock cap provides a convenient, single hand application and at ICONS|ICS we have a range of center dispensing packaging options including tubes and standard round PE bottles in a range of sizes. Bell-shaped Pot with Push-button Applicator   Our ICONS|ICS Bell-shaped Pot with Push-button Applicator family is available in 2 options, for powder or liquid formulations.  Available in a petite, travel friendly 1.5ml fill size, its push-button design ensures the brush picks up just the right amount of product from the sponge-lined pot or pot with powder sifter. Ideal for liquid, cream and powder eye and brow formulations. Choose between two luxuriously soft brush shapes: square brush or a teardrop-shaped brush for precise application. Perfect for mess-free, last-minute touchups. Chubby Brush   One of ICONS|ICS\u2019s latest innovations, is our flushfit Chubby Bottle with a luxuriously soft and chubby dome-shaped brush. Perfect for applying lip or eye formulations or liquid blushes with ease. The premium PETG bottle, cap, and stem add to its sleek design. And with a 3.5ml fill size (7.6ml OFC), this chubby, yet petite packaging is a great option for beauty lovers on the go. ICONS|America IML Tubes ICONS|America is expanding our Made-in-USA supply with domestically sourced resin material blend. This significantly increases efficiency, and reduces carbon footprint, while at the same time, improving lead times, making ICONS|America Made-in-USA packaging more impactful than ever.\u202fAvailable with post-consumer recycled and mono-material packaging, our tubes are recyclable within plastic recycling streams, lightweight and durable. And our in-mold label tube technology provides virtually unlimited, high-quality 360-degree decoration and finish options. Our Director of Marketing, Dana Peterson, was also featured in their ‘Top 15 Beauty Predictions for 2025′ article, speaking on the industry\u2019s major shift and focus on sustainable and mono-material packaging. She also touched on our bespoke new tooling, highlighting ICONS|ICS\u2019 strong packaging design capabilities. \u201cThere are a few trends we anticipate in the next year but I believe the most dominant trend will be a strengthened demand for sustainable, monomaterial recyclable products. At ICONS|ICS, an ICONS Beauty Group company, we have seen a dramatic increase in the demand for bespoke new tooling shapes and eco-friendly embossed or debossed decoration vs. adding second process finishes and only see this trend continuing to grow as brands continue to look for packaging options that will help them meet their sustainability targets. Brands and consumers alike are looking for monomaterial PET, PE, PP and glass products that can be easily curbside recycled. Our new tooling and design team has doubled in recent years to meet the demand for custom embossed\/debossed logos and innovative designs in tubes, bottles and jars, as well as a surge in demand for custom designed monomaterial packaging in bespoke shapes that helps brands stand out with a premium aesthetic while at the same time keeping true to their product and corporate sustainability targets.”Dana PetersonDirector of Marketing, ICONS Beauty Group Contact info@ics-world.com for more information and to read out full features in Global Cosmetic Industry\u2019s November 2024 article find the link here!","og_url":"https:\/\/icons-america.com\/staging\/3908\/iconsics-trending-packaging-from-makeup-in-new-york-featured-in-global-cosmetic-industrys-top-makeup-growth-sectors-for-2025-november-2024-issue\/","og_site_name":"ICONS 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