ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America Level Up themed booth. The event was held September 17–18 at the Javits Center, attracting 4,765 visitors and more than 160 exhibitors. This year, we introduced our Level Up theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences.

🎥 Watch our post-show video below to relive the highlights!

✨Level Up: Next-gen beauty packaging

The Level Up theme captures the shift we’re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation.

🎯Tactile, Interactive & Playful

Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including:

• Duo-end slant tip lipstick
• Duo-end pencil
• Slimline wand pack

Each incorporates a soft “pillow” tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight – tapping into the growing consumer demand for experiences that feel as good as they look.

• Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.

🧴Multi-functional & Space-saving

Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience:

• The “Multini” Mini Tottle Family – Compact PE tottles with PP caps in 7.5ml–15ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty.
• Mix & Match Duo-End Family – Interchangeable, removable and washable brush & sponge applicators across a range of packs, including the D30 tube, chubby duo-end PET panstick, and 30ml duo-end PET wand. This collection delivers hygiene, reusability, and versatility across skincare and color formulations, bringing flexibility and creativity to brands and consumers alike.

🌍Eco-friendly Innovation

At ICONS|America, sustainability is not just a buzzword but embedded in our company culture and the variety of products we develop. At MUNY, we showcased:

• 100% Mono-Material IML Tubes – Manufactured in our North Carolina ICONS America HQ facility, these PP tubes combine low-carbon sustainability with maximum visual impact through 360° decoration from shoulder to crimp.
• Refillable PP Jar with Built-In Spatula – A thoughtful 100ml mono-material jar with a reusable spatula housed in the inner cap. Designed for daily skincare routines, this jar ensures hygienic application while supporting longevity and refillability.
• EcoRefill Powder Pot – Our award-nominated EcoRefill loose powder pot is 100% PP mono-material, refillable, and recyclable. With its optimized click-lock design, it makes sustainable beauty simple, seamless, and consumer-friendly.

💡A Hub for Innovation & Connection

MakeUp in New York is always a highlight on our calendar, not just for showcasing our latest designs, but for the conversations it sparks. With 160+ exhibitors and thousands of visitors, the show provided an incredible platform to connect with both long-standing partners and fresh innovators shaping the future of beauty.

What’s Next?

We’d like to extend a heartfelt thank you to everyone who visited us at Booth C12. It was inspiring to share our newest innovations and see firsthand the excitement around Level Up.

✨ Couldn’t make it to New York? You can still explore our collection and discover how ICONS America can help elevate your brand’s packaging. Contact us at info@ics-world.com or info@iconsbeauty.com

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2025 was our ICONS Beauty Group MakeUp in Paris debut where we unveiled our “Bloom” themed booth, a celebration of beauty’s transformation through sustainability, inclusion and sensory innovation.  The booth spotlighted hybrid applicators, tactile packaging and recyclable mono-material solutions designed to make packaging functional as well as an immersive part of the product experience.  From new sensory click pen and wand applicator in unique shapes and materials, to our mono-material PP In-Mold Label (IML) Tubes produced in our ICONS America manufacturing facility in North Carolina, we showcased how packaging can elevate beauty experiences.  

One of our standout favorites at the show was Our Slow Release Mist Sprayer. With one single slow, smooth press, the slow release sprayer dispenses a wide, fine and sustained 0.65cc dose. Paired with a 24/410 neck size, the sprayer fits with a variety of bottles in various fill sizes, ideal for hair, body and wellness sprays offering an elevated, spa-like experience through form and function. 

Again, a huge thank you to everyone who visited our booth, connected with our team, and explored our latest innovations. It was a pleasure to meet so many new faces in the European beauty community! We can’t wait to see you all at MakeUp in New York!

Contact info@ics-world.com  for more information about our various packs. To read our full feature in Beauty Packaging’s September 2025 article find the link here!

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The popularity of stick formats is likely driven by a range of benefits, including portability and convenience, minimizing mess and delivering travel-friendly experiences—typically without the need for additional tools. At the same time, many stick products provide multi-use functionality, as seen with Milk Makeup’s Lip + Cheek Cream Blush Stick and Lip Color or Tarte’s Maracuja Juicy Lip & Cheek Multi-Stick. This simplifies beauty routines and saves consumers money. In addition, stick formats provide greater control and precision in application, further simplifying rituals.

At ICONS, one of our latest innovations is our range of click pens with skincare-inspired applicators including our heart shaped and teardrop shape applicators featuring a stainless steel ball at the center designed to enhance user experience with a soothing touch.  
 
Available in 2ml fill and PP cap, base and tip, the click pens are ideal for a variety of liquid formulations from lip oils, glosses and stains, to concealers and targeted lip or eye care treatments.

The skinification of body care, driven by the application of face-grade actives, is well underway, reinforced by consumer preferences for self-care rituals in which the category features prominently.

“Consumer interest in body and hair fragrances as well as hybrid skincare formulations continues to rise. As a result, brands are increasingly looking for new innovations in fine mist sprayer packaging that can efficiently deliver a smooth, all-over application for hair or body care.”
Dana Peterson
Director of Marketing and Communications

At ICONS one of our newest innovations in sprayers is our Slow Release Sprayer designed to deliver a fine, sustained application and a weightless finish. With one single slow, even press, it dispenses a wide, sustained 0.65cc dose, making it ideal for hair care, body care and “fragrance-adjacent” formulations.   

Featuring a 24/410 neck size, the Slow Release Sprayer pairs with a variety of bottles in different fill sizes and shapes, making it an ideal packaging choice for a variety of formulations.

Contact info@ics-world.com for more information about our stick and sprayer packaging and to read out full feature in Global Cosmetic Industry’s September 2025 article find the link here!

The post ICONS Clicks Pens and Slow Release Sprayer featured in Global Cosmetic Industry’s ‘Stick to It: Makeup’s Growth Agenda for 2025-2026’ and ‘The Rise Of Face-Grade Body Care: A Skin Care Transformation’ articles March 2025 Issue appeared first on ICONS America.

As the beauty industry pushes toward more circular practices, mono-material packaging is quickly becoming one of the most impactful and practical shifts brands can make.

At ICONS, we’ve expanded our mono-material packaging portfolio across nearly every category. From recyclable IML tubes and PP lipsticks to mono-material pumps and compacts, we’re helping brands design for a cleaner, simpler future.

Here’s what makes mono-material packaging worth your attention and how it could fit into your next beauty launch.

What Is Mono-Material Packaging?

Most traditional beauty packaging is comprised of several parts and each individual part may be a different type of material (such as a jar with a metal outer cap, plastic inner cap, and a different plastic material for the base) making it difficult and often impossible to recycle without disassembling.

Mono-material packaging uses only one type of material. The most common mono material packaging materials are:

• PP
• PE
• PET
  
• Aluminum
• Paper

Because there’s no need to separate parts, mono-material packaging:

• Is easier to recycle curbside
• Sorts efficiently at recycling facilities
• Helps reduce landfill waste

Why Mono-Material Matters to Brands and Consumers

Mono-material packaging makes sustainability simpler and more visible.
For brands, it supports clearer environmental claims for recyclable packaging and aligns with growing regulatory demands. For consumers, it offers a straightforward, feel-good choice they can trust.

Key advantages:

✔ Easier to recycle, with no disassembly required

✔ Supports transparent, credible sustainability messaging

✔ Reinforces consumer trust through clarity and simplicity

✔ Helps meet retailer and regional packaging recycling standards

✔ Streamlines design and material sourcing

In short: mono-material makes it easier for everyone to recycle.

Where You’ll Find It at ICONS

We offer mono-material beauty packaging across nearly every format, all fully customizable to your brand’s needs. Our portfolio includes:

• Mono-PP IML (In-Mold Label) Tubes
  Fully recyclable, made in our ICONS America North Carolina HQ factory, or Asia, with seamless 360° luxury finish and decoration options.
• Pansticks, Lipsticks & Pencils
  Available in refillable, top fill and bottom fill optionsdesigned with recyclability in mind.
• Pots, Jars, & Bottles
  Lightweight, durable, and available in a wide range of shapes and sizes.
• Airless & Dip-Tube Mono PP Pumps
  Metal free mechanisms, mono material and  designed for recyclability and  premium performance.
• Aluminum & Paper-Based Options
  Mono-material doesn’t mean plastic-only. We offer sleek, recyclable mono material packaging options in aluminum and FSC-certified paper.

PCR + Mono-Material = Smarter Sustainability

Many of our mono-material packs can also incorporate post-consumer recycled (PCR) content, giving brands the option to further reduce their environmental footprint.

Ask us about:

• PCR integration in various packs, tube sleeves, caps, etc.
• Color matching, in-mold emboss or debossed deco, and printing for mono-material formats

Our team works with you to design packaging that’s sustainable and brand-true because simplifying materials doesn’t need to mean compromising on shelf appeal.

Ready to Choose Mono-Material?

Whether you’re launching a new skincare line, redesigning an existing hero product, or looking to meet global packaging requirements, mono-material is a smart place to start.

At ICONS, we combine technical insight, design expertise, and sustainability to help you build iconic packaging with less waste.

Reach out to info@ics-world.com to explore our mono-material options or start your next project.

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Long before it became standard, we saw the value in packaging that not only performs functionally but also supports a more sustainable future. That early commitment continues to shape how we help brands reduce waste, meet evolving regulations, and design responsibly.

Leading PCR Packaging Innovation

At ICONS, sustainability isn’t a trend, it’s embedded into our company culture. We partner with certified PCR resin sources to offer high-quality, post-consumer recycled materials in a wide range of resins and percentages, including:

• PP
• PE
• PET
• ABS
• Eastman’s Cristal Renew™ line of ISCC-certified circular polymers 

What Makes Our PCR Offering Different?

We’ve developed one of the most advanced and versatile PCR programs in beauty packaging. Here’s what sets us apart:

• Multiple PCR Resin Options
  ABS, PE, PET, PP, and Eastman Cristal™ Renew circular polymers
• Certified & Compliant
  All our PCR materials are traceable to verified sources and certified by trusted third-party standards, such as GRS. Food contact compliance and other regulatory documentation available on request.
• Extensive Format Capabilities
  From compacts and palettes to sticks, tubes, bottles, pots, and pencils – all are customizable to your brand’s specifications with various % of PCR included.
• Tailored Aesthetic Flexibility
  PCR doesn’t limit creativity. With a virtually unlimited variety of finish, colors, and decoration options, similar to virgin plastic, we bring your brand vision to life in sustainable form.

PCR That’s Designed to Deliver

We don’t believe sustainability should mean compromise. That’s why our in-house Product Development team works with you directly, from product and material selection to managing decoration and final finishes. Whether you’re exploring PCR for the first time or expanding your circular packaging range, we make the process easy, efficient, and grounded in expertise.

Why Brand’s Are Investing in PCR

With evolving regulations, increased retailer scrutiny, and consumer demand for transparency, brands need packaging that does more than just meet the moment. They need packaging that’s future-ready.

Our PCR solutions help you:

• Reduce environmental impact through circular materials
• Support transparent and credible sustainability claims
• Reinforce trust with eco-conscious consumers
• Meet retailer, brand, and regulatory benchmarks
• Make packaging more future-ready

Your PCR Partner in Beauty

At ICONS, we’re here to help you make confident, informed decisions about sustainable packaging, from concept to shelf. Whether it’s a single SKU or an entire line, we’ll support you every step of the way.

Reach out to us at info@ics-world.com to explore how PCR can fit into your next launch.

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The lip category is booming and the line between skincare and makeup continues to blur with a growing demand for hybrid formulations with both color and care benefits, whether lip oils, lip balms or lip stains. At the same time, consumers are also looking for products that provide a simple, fast and fun application.   

When it comes to liquid lip wand and mascara packaging, we are seeing shape trends going back to the basics in standard round or square bottle shapes. Innovation is often all about the applicator. 

As a result there has been a gravitation toward tactile, soft tip applicators that provide a soft pillowy application. To meet this demand, we have launched a range of new D16 and D19 tubes with a variety of new soft silicone tip shapes, as well as various new doefoot options in fun, flexible, functional shapes.      

Sustainability also continues to dominate the top of the wish list for consumers and brands alike, whether recyclable, including PCR content, refillable, or sometimes, all three. At ICONS|ICS, we continue to grow our range of recyclable mono-material options, PCR, ocean plastic and refillable packaging options across all product categories. 

When it comes to lip trends, “care” is the magic word. Skincare and makeup are fusing and consumers are looking for products with a “care aspect” in the formulation. At the same time, brands need packaging with minimal exposure design that effectively protects the product from environmental factors like air, light, and contamination while also emulating the formula within, whether in color, finish, applicator or material.  

Demand is booming for lip oils, which offer a glossy, healthy look with natural ingredients and lightweight feel, with tubes often being the optimal choice for these new launches due to versatility, compatibility with a variety of formulations, and availability with a wide range of applicator options.

One of ICONS|ICS’s latest lip partnerships was with Ole Henriksen. The brand’s newly launched Glimmer Collection provides a “sparkling splash of lip-plumping hydration,” which the company sought to echo with an effervescent glimmer effect on the tube.

“ICONS|ICS worked closely with Ole Henriksen to customize the tube sleeve with an understated, yet eye-catching glitter decoration that extends from neck to crimp, emanating the subtle glimmer effect within the formulation,” Peterson explains. “The 19mm tubes have a soft TPE slant tip applicator that delivers a precise, cushiony glide, and evenly distributes the formulation for optimal plumping results.”
Dana Peterson
Director of Markeing & Communications

The Ole Henriksen brand is well known for its transformative skincare products that deliver the signature “Ole Glow” and their newly launched Glimmer Collection of the Pout range is no exception, providing a “sparkling splash of lip-plumping hydration” from the formulation all the way to the effervescent glimmer effect on the tube decoration.   
 
In addition to these limited-edition Glimmer Collection, ICONS|ICS and Ole partnered to develop the full Pout Preserve Peptide Lip Treatment range which also includes a wide selection of shades designed with luxuriously soft, matte-finish tubes and custom color matched caps. 

Contact info@ics-world.com  for more information about our various packs. To read our full feature in Beauty Packaging’s July/Aug 2025 article find the link here!

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ICONS Beauty Group brought our vision of future-focused sustainable beauty packaging to MakeUp in Paris 2025, held at the iconic Carrousel du Louvre.

This 15th edition of MakeUp in Paris brought together over 150 suppliers from 20 countries, showcasing bold design, forward-thinking materials, and global creativity. We introduced the Bloom 2.0 collection, an evolution of our Bloom concept launched earlier this year at our booth at MakeUp in Los Angeles, now refreshed with new formats, the latest innovations, and a deeper focus on the sensory experience of packaging.

Our MakeUp in Paris debut marked an exciting moment to connect with European and UK audiences, and we were thrilled to welcome so many new faces into our world of sustainable packaging.

🌸 Bloom 2.0: New Forms, New Feels

Rooted in our Bloom theme, the 2.0 collection reflects a shift in packaging that is more than just functional, it’s multi-sensory, accessible, and sustainability focused. Visitors at our booth experienced this first-hand, watch our video below to see the highlights from the show!

A Fresh Stage for Beauty

From the buzz on the show floor to the stunning backdrop of the Louvre, MakeUp in Paris offered the ideal platform to showcase our commitment to sustainability, sensory storytelling, and inclusive design. We were proud to be part of a show that celebrated new formats, new markets, and new ways of thinking about packaging innovation.

✨ Featured Innovations

Some of the standout innovations that resonated most at our booth included:

• In-Mold Label (IML) Tubes – USA-made in our own ICONS America manufacturing facility in North Carolina, these mono-material 100% PP tubes offer a low carbon footprint and full 360° decoration.
• Unique Shaped Doefoots – Available in various unique shapes and sizes, our doefoots are designed to pair beautifully with wipers and stems to offer a customizable feel for lip and wand packaging.
• Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.

• Slow Release Sprayer – Dispensing 0.65cc in a smooth, slow release mist, our new sprayer pack is ideal for a variety of hair and body care formulations.
• Curvy Mono-Material Pansticks – Playful yet minimal, these tactile formats enhance user experience and are fully recyclable.
• Tubes with Innovative Applicators – Offered in a wide range of diameters, tips, and finishes, are unique applicator tubes are available in PCR, Ocean Plastic, or Sugarcane-based material options.
• Textured & Unconventional Packs – From tube-shaped glass designs to embossed aluminium lipsticks, these packs elevated tactility, accessibility, and visual appeal.

What’s Next?

Our Paris debut was a meaningful milestone for ICONS and a powerful step in our expanding global journey. With momentum building from both our Los Angeles and Paris showcases, we’re excited to keep pushing boundaries as we prepare to unveil a brand-new theme this September at MakeUp in New York.

Thank you to everyone who visited us in Paris, it was a pleasure to meet so many new faces and share our latest innovations with such a dynamic and inspiring audience. See you in New York! 🗽

Want to explore how ICONS can bring your packaging vision to life?
Contact us at info@ics-world.com or info@iconsbeauty.com

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We have been featured, alongside ICONS|ICS in Beauty Packaging’s June 2025 Issue! Featuring our Tubes in their ‘Why Tubes Have Become a Go-To Choice‘ article! 

Tubes are no longer just a functional solution, they’ve become a strategic packaging choice across beauty. From skincare and suncare to hair care and serums, brands are increasingly choosing tubes for their flexibility, sustainability, and shelf impact.

"We’ve seen a major surge in demand for tubes across categories like serums, suncare, and hair care. They’re easy to use, highly compatible with a wide range of formulas, and offer great flexibility in design. Tubes are also cost-effective, customizable, and efficient in terms of both material use and shelf appeal."

Joaquim Camps

President of ICONS|America

At both ICONS|America and ICONS|ICS, tubes have become a key focus as brands move toward formats that balance performance, sustainability, and elevated visual appeal. At ICONS|America, we specialize in injection-molded tubes using in-line In-Mold Label (IML) technology, offering bold, 360° graphics from shoulder to crimp, plus advanced finish options like:

• Matte, gloss, metallic, and holographic effects

• Multi-finish, multi-deco capabilities in a single seamless label

• Transparent or window elements for added product visibility and consumer trust

"Maximalism is still trending. Beauty brands know that bold finishes, oversized typography, and layered artwork make an impact. Our IML tubes are engineered to support even the most complex visual storytelling — without compromising recyclability."

Joaquim Camps

President of ICONS|America

ICONS|America’s IML tubes help brands meet sustainability goals without sacrificing aesthetics or function, and are made from mono-material PP, fully recyclable under APR and RecyClass guidelines. We also offer:

• Up to 50% PCR content in tubes

• Caps with 100% PCR PP

• Round and oval formats, with screw-on, snap-on, and flip-top closures

• Domestic production in North Carolina, supporting faster lead times and reduced carbon footprint

While ICONS|America leads in USA-made IML tube packaging, ICONS|ICS offers tubes with innovative applicators and tubes with pumps, in all sizes. Our newest range of innovative applicators in 16mmD and 19mmD sizes inject fun into function and include precision tips in soft silicone and TPE materials in playful silhouettes such as duckbill, paddle, domed and teardrop shapes.  The petite sizes are ideal options for tinted balms, high-shine glosses, and hybrid skincare-makeup formulas. 

Tubes are not only a cost-effective packaging option, they are also an extremely versatile and sustainable option for almost any beauty formulation. Whether round, square or oval, at ICONS|ICS, we have a wide range of new tubes designed for today’s trends available in several sustainable tube sleeve and cap material options including recyclable/mono-material options, PCR, Ocean Plastic, and Sugarcane.

Whether it’s for design impact, formulation compatibility, or sustainability goals, tubes have become a go-to solution for brands across the beauty space. With expertise across both ICONS|America and ICONS|ICS, we offer a wide range of tube options tailored to your needs — from North American production to global solutions.

To learn more about ICONS|America’s IML tubes, reach out at info@iconsbeauty.com.
For inquiries about the full ICONS|ICS tube portfolio, contact info@ics-world.com.

To read our full feature in Beauty Packaging’s June 2025 issue, click here.

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The beauty industry is entering a new era of packaging, one where tubes are no longer seen as functional basics, but essential touchpoints of sustainability and elevated consumer experiences. At ICONS|America, we’ve been shaping this future for years. Here’s our inside look at where tube packaging is headed and how we’re helping brands lead the way.

Tactility at the Forefront: Packaging Consumers Want to Feel

Consumers increasingly want packaging they can connect with, not just visually, but through touch. In 2025–2026, tubes designed to invite interaction and enhance product experience will be at the forefront of consumer expectations. At ICONS|America, we deliver on this with:

• Soft matte finishes: Creating a sleek, premium, ritual-inspired feel.
• Combo varnish: Matte and gloss finishes in one seamless IML label create contrast, depth, and sensory appeal.
• Squeezability: Using our domestically sourced resin to enhance our tubes’ softness and flexibility without compromising on durability.

Why it matters: Tactile packaging creates an immersive beauty experience and reinforces product quality, creating a stronger emotional connection between brand and consumer.

Design with Purpose: Telling a Story at First Glance

Color and graphics are becoming an intentional tool for beauty brands, shaping consumer perception the moment a product is seen. ICONS|America’s tube solutions help brands capture this with::

• 360° Graphics: Our cutting edge In-Mold Label (IML) technology helps brands maintain a strong shelf presence by delivering bold, clean, detailed 360° graphics and luxury finishes from shoulder to crimp.
• Clear packaging: Transparent materials allow consumers to view the product inside. From fully clear IML tubes to subtle window finishes, this trend reinforces brand authenticity and builds trust.
• Bold color: On-trend shades like WGSN’s Transformative Teal and Pantone’s Luminous Blue (2027) give packaging a fresh, optimistic look that aligns with digital-first, forward-looking design.

Why it matters: In an increasingly competitive landscape, design and color help tubes stand out and tell a deeper brand story.

Circularity Without Compromise

In today’s beauty climate, sustainability isn’t a trend, it’s an expectation. At ICONS|America, we’ve built circularity into our tube design, helping brands go beyond boundaries to create packaging that delivers on its promise:

• Mono-material PP tubes and closures: Fully recyclable IML tubes designed with end-of-life in mind
• Optional PCR content: To help brands meet internal targets and evolving regulations.
• Made in the USA: Designed and manufactured in our North Carolina facility, our tubes reduce carbon footprint and shorten shipping lead times.

Why it matters: Today’s consumers want proof that packaging is part of the solution, not the problem.

Small Format, Big Presence

Smaller tubes have become essential tools for discovery, travel, and on-the-go beauty rituals. Brands are prioritizing these formats to help consumers trial new products, support flexible routines, and create standout unboxing moments in e-commerce. At ICONS|America, we’re seeing increased popularity in our 35mmD and 40mmD tubes with:

• Discovery sizes: Our small format tubes help consumers trial new products without commitment, building trust before they buy full size.
• Travel and portability: Beauty routines are adapting to more mobile, flexible lifestyles and our travel-size tubes help meet this demand.
• E-commerce unboxing matters: Small tubes are often the stars of sets and kits that create first brand impressions.

Why it matters: Discovery formats are often where consumers meet your brand for the first time, and first impressions matter.

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