ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America Level Up themed booth. The event was held September 17–18 at the Javits Center, attracting 4,765 visitors and more than 160 exhibitors. This year, we introduced our Level Up theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences.

🎥 Watch our post-show video below to relive the highlights!

✨Level Up: Next-gen beauty packaging

The Level Up theme captures the shift we’re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation.

🎯Tactile, Interactive & Playful

Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including:

• Duo-end slant tip lipstick
• Duo-end pencil
• Slimline wand pack

Each incorporates a soft “pillow” tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight – tapping into the growing consumer demand for experiences that feel as good as they look.

• Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.

🧴Multi-functional & Space-saving

Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience:

• The “Multini” Mini Tottle Family – Compact PE tottles with PP caps in 7.5ml–15ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty.
• Mix & Match Duo-End Family – Interchangeable, removable and washable brush & sponge applicators across a range of packs, including the D30 tube, chubby duo-end PET panstick, and 30ml duo-end PET wand. This collection delivers hygiene, reusability, and versatility across skincare and color formulations, bringing flexibility and creativity to brands and consumers alike.

🌍Eco-friendly Innovation

At ICONS|America, sustainability is not just a buzzword but embedded in our company culture and the variety of products we develop. At MUNY, we showcased:

• 100% Mono-Material IML Tubes – Manufactured in our North Carolina ICONS America HQ facility, these PP tubes combine low-carbon sustainability with maximum visual impact through 360° decoration from shoulder to crimp.
• Refillable PP Jar with Built-In Spatula – A thoughtful 100ml mono-material jar with a reusable spatula housed in the inner cap. Designed for daily skincare routines, this jar ensures hygienic application while supporting longevity and refillability.
• EcoRefill Powder Pot – Our award-nominated EcoRefill loose powder pot is 100% PP mono-material, refillable, and recyclable. With its optimized click-lock design, it makes sustainable beauty simple, seamless, and consumer-friendly.

💡A Hub for Innovation & Connection

MakeUp in New York is always a highlight on our calendar, not just for showcasing our latest designs, but for the conversations it sparks. With 160+ exhibitors and thousands of visitors, the show provided an incredible platform to connect with both long-standing partners and fresh innovators shaping the future of beauty.

What’s Next?

We’d like to extend a heartfelt thank you to everyone who visited us at Booth C12. It was inspiring to share our newest innovations and see firsthand the excitement around Level Up.

✨ Couldn’t make it to New York? You can still explore our collection and discover how ICONS America can help elevate your brand’s packaging. Contact us at info@ics-world.com or info@iconsbeauty.com

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ICONS Beauty Group brought our vision of future-focused sustainable beauty packaging to MakeUp in Paris 2025, held at the iconic Carrousel du Louvre.

This 15th edition of MakeUp in Paris brought together over 150 suppliers from 20 countries, showcasing bold design, forward-thinking materials, and global creativity. We introduced the Bloom 2.0 collection, an evolution of our Bloom concept launched earlier this year at our booth at MakeUp in Los Angeles, now refreshed with new formats, the latest innovations, and a deeper focus on the sensory experience of packaging.

Our MakeUp in Paris debut marked an exciting moment to connect with European and UK audiences, and we were thrilled to welcome so many new faces into our world of sustainable packaging.

🌸 Bloom 2.0: New Forms, New Feels

Rooted in our Bloom theme, the 2.0 collection reflects a shift in packaging that is more than just functional, it’s multi-sensory, accessible, and sustainability focused. Visitors at our booth experienced this first-hand, watch our video below to see the highlights from the show!

A Fresh Stage for Beauty

From the buzz on the show floor to the stunning backdrop of the Louvre, MakeUp in Paris offered the ideal platform to showcase our commitment to sustainability, sensory storytelling, and inclusive design. We were proud to be part of a show that celebrated new formats, new markets, and new ways of thinking about packaging innovation.

✨ Featured Innovations

Some of the standout innovations that resonated most at our booth included:

• In-Mold Label (IML) Tubes – USA-made in our own ICONS America manufacturing facility in North Carolina, these mono-material 100% PP tubes offer a low carbon footprint and full 360° decoration.
• Unique Shaped Doefoots – Available in various unique shapes and sizes, our doefoots are designed to pair beautifully with wipers and stems to offer a customizable feel for lip and wand packaging.
• Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.

• Slow Release Sprayer – Dispensing 0.65cc in a smooth, slow release mist, our new sprayer pack is ideal for a variety of hair and body care formulations.
• Curvy Mono-Material Pansticks – Playful yet minimal, these tactile formats enhance user experience and are fully recyclable.
• Tubes with Innovative Applicators – Offered in a wide range of diameters, tips, and finishes, are unique applicator tubes are available in PCR, Ocean Plastic, or Sugarcane-based material options.
• Textured & Unconventional Packs – From tube-shaped glass designs to embossed aluminium lipsticks, these packs elevated tactility, accessibility, and visual appeal.

What’s Next?

Our Paris debut was a meaningful milestone for ICONS and a powerful step in our expanding global journey. With momentum building from both our Los Angeles and Paris showcases, we’re excited to keep pushing boundaries as we prepare to unveil a brand-new theme this September at MakeUp in New York.

Thank you to everyone who visited us in Paris, it was a pleasure to meet so many new faces and share our latest innovations with such a dynamic and inspiring audience. See you in New York! 🗽

Want to explore how ICONS can bring your packaging vision to life?
Contact us at info@ics-world.com or info@iconsbeauty.com

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MakeUp in Los Angeles 2025 was an exciting opportunity for ICONS|America to showcase our latest packaging innovations alongside ICONS|ICS and connect with industry leaders shaping the future of beauty. This year, we celebrated our theme “Bloom” where beauty’s transformation is driven by sustainability, inclusivity, and sensory innovation.

From thought-provoking discussions on sustainable packaging to hands-on interactions with our latest designs, our G46 booth was buzzing with energy. It was inspiring to see the industry embrace new materials, ergonomic shapes, and multi-functional designs that enhance both user experience and environmental responsibility.

Watch our video below to see the highlights from the show!

Designing for Transformation: Our Most Talked-About Innovations

With nearly 5,000 beauty professionals in attendance, MakeUp in Los Angeles 2025 highlighted the industry’s shift toward eco-conscious, sensorial, and accessible packaging. At ICONS|America, we’re proud to lead this transformation with solutions that blend sustainability with seamless functionality.

Our booth highlighted ICONS|America’s eco-friendly In-Mold Label (IML) Tubes and our latest sustainable packaging solutions and new soft-touch label finish. We demonstrated how our innovative packaging can help brands create immersive experiences that bring calm, joy, and mindfulness to the beauty industry.

What’s Next?

The excitement at MakeUp in Los Angeles reaffirmed that beauty is evolving in ways that are more sustainable, sensorial, and inclusive than ever before. As we continue to innovate, we remain committed to helping brands grow and bloom through packaging solutions that are as forward-thinking as they are sustainable.

And we’re just getting started! Next, we’re bringing ICONS Beauty Group to MakeUp in Paris for the first time on June 18th & 19th – we can’t wait to share our innovations on a whole new stage. Stay tuned for what’s to come!

Want to explore how ICONS|America can bring your next packaging concept to life? Contact us at info@iconsbeauty.com

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ICONS|America exhibited at MakeUp in Los Angeles 2024, an event that never fails to inspire with its spotlight on beauty innovation, collaboration, and the exploration of emerging trends. We exhibited alongside ICONS Beauty Group portfolio company ICONS|ICS, showcasing our combined commitment to sustainability through our latest packaging developments.

Watch our video below to see the highlights from our show!

This year at MakeUp in LA we embarked on a deep dive into beauty innovation and on an inspiring journey to showcase the boundless possibilities of sustainable packaging design and our eco-friendly In-Mold Label Tubes (IML). As the beauty industry continues to evolve, our commitment to the planet and sustainable practices remains. 

The event this year welcomed 5,250 participants, a testament to the vibrant energy and enthusiasm that’s driving the beauty event industry forward. It was clear to see the excitement from attendees for sustainable skincare and makeup innovations. ICONS|America and ICONS|ICS are proud to be dedicated suppliers of makeup and skincare premium packaging solutions for the beauty industry.

A huge thank you to everyone who visited us at Booth #F34! Meeting new faces and reconnecting with our clients was a highlight for us, and we hope everyone enjoyed the event as much as we did.

If you are interested in any of the products showcased this year or if you missed us and want to get in touch, please don’t hesitate to contact your ICONS|America Business Development Manager or email info@iconsbeauty.com

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Watch our video below to see a few highlights from our show!

It was another successful exhibition for ICONS|ICS, showcasing our latest sustainable packaging innovations, including our new In-mold Label Tubes, our Mono-material Refillable PET Compacts (in collaboration with Eastman), our Mono-material, Metal-free pumps, ICONS|ICS Exclusive Glass packaging and many other sustainable packaging options. It’s fantastic to see so many brands joining us within the sustainable beauty movement and are determined to make a change with sustainable packaging.

We also loved meeting with long-time partners and beauty experts alike throughout the exhibition. A big thank you to everyone who visited us at Booth 6-E20!

This year Cosmoprof Asia welcomed more than 65,000 visitors from 44 countries, offering a broad global perspective on key beauty trends. Cosmoprof Asia 2023 also offered special initiatives and projects enriching the experience of attendees and companies. In particular, their series of CosmoTalks featured international experts and analysts that discussed sustainability, digital evolution and market strategies, including our own Director of Supply Chain, Yoann Brossault! The unwavering energy and enthusiasm marked the resurgence of the beauty event industry post-pandemic and highlighted the anticipation surrounding skincare and makeup ventures! ICONS|ICS are proud to be one of the dedicated suppliers of makeup and skincare premium packaging solutions for the beauty industry.

If you are interested in any of the products showcased this year or if you missed us and want to get in touch, please don’t hesitate to contact your ICONS|ICS Business Development Manager or email info@ics-world.com

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We loved seeing our clients and meeting many new faces this year and hope everyone had as much fun as we had! A big thank you to everyone who visited us at Booth C12!

This year MakeUp in New York welcomed 4,500 participants, the unwavering energy and enthusiasm marked the resurgence of the beauty event industry post-pandemic and highlighted the anticipation surrounding skincare and makeup ventures! ICONS|ICS are proud to be one of the dedicated suppliers of makeup and skincare premium packaging solutions for the beauty industry.

This year at MakeUp in New York we brought the latest in sustainability and innovative packaging trends where eco-consciousness and beauty intertwine. As the beauty industry evolves, our commitment to the planet remains unchanged. This year ICONS|ICS was back to bring you packaging that doesn’t just enhance your brand – it enhances the world we live in.

If you are interested in any of the products showcased this year or if you missed us and want to get in touch, please don’t hesitate to contact your ICONS|ICS Business Development Manager or email info@ics-world.com

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MakeUp in LA received a record attendance for their 2023 exhibition with 5,351 visitors, up 28% from 2022. ICONS|ICS are proud to be one of the dedicated suppliers of makeup and skincare premium packaging solutions for the beauty industry.

This year at MakeUp in LA we brought the latest in sustainability and innovative packaging trends with the 2nd edition of our Aware Collection. Our Aware 2.0 theme focused on the future of  sustainability to drive design innovation with climate conscious materials, featuring the future with Mono-material packaging, Pumps & Sprayers, Flip-top packaging and Squeezy Bottles. Our packaging design and hyper real booth graphics were inspired by synthetic nature, the new era of sustainability and digitalism to create an ultra-sensory Aware experience.

We are also excited to have been featured in Premium Beauty News’ “Packaging innovations at Luxe Pack and MakeUp in Los Angeles” article where they highlight our wide portfolio of mono-material packaging solutions, including our new refillable roll-on and metal-free pumps, as well as our recent collaboration with Eastman to offer color cosmetics and skincare packaging using Eastman Cristal Renew copolyester.

If you are interested in any of the products showcased this year or if you missed us and want to get in touch, please don’t hesitate to contact your ICONS|ICS Business Development Manager or email info@ics-world.com

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It was an amazing 2 days of networking and ICONS|ICS had a very successful exhibition showcasing our latest Trend Collection: The Aware Collection, featuring Waterless, Hybrid and Gender Expression packaging, as well as our other latest innovative packaging and sustainable packaging solutions!

Thank you to everyone who came to visit us during those couple of days. If you are interested in any of the products showcased this year or if you missed us and want to get in touch, please don’t hesitate to contact us at info@ics-world.com

The MakeUp In shows are exclusively dedicated to the makeup industry and gather professionals from all over the US and internationally from the formulation, packaging and full service sectors.

Also check out our MakeUp in New York Recap Video here!
We look forward to seeing you at MakeUp in LA February 16th – 17th, 2023!

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The 2022 ASCC conference was all about celebrating women in personal care: their contributions as chemists and creators, innovators and suppliers, and most of all, the driving force behind inspirational beauty trends that propel our very exciting industry forward – both from within the industry and as consumers.

It was a pleasure to showcase our latest sustainable solutions and packaging innovations in Adelaide, Australia this year! As well as featuring our Ocean Plastic Tubes in ASCC’s own Innovation Zone.

Thank you to everyone who visited our booth at ASCC, if you are interested in any of the products showcased this year or if you missed us, please contact us!

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The MakeUp In shows are exclusively dedicated to the makeup industry and gather professionals from all over the US and internationally from the formulation, packaging and full service sectors. It was an intense, but extremely fun 2 days of networking and we were so excited to see many new and potential clients again! This year MakeUp in Los Angeles saw 4,183 visitors come to the show.

At ICONS|ICS we had a very successful exhibition showcasing our latest Trend Collection: The Elevation Collection, featuring Refillable, Reusable and Recyclable packaging, as well as our other latest innovative packaging and sustainable packaging solutions! We also introduced our new ICONS|ICS Exclusive Glass Bottles with Wands, as well as our ICONS|ICS Bamboo Collection, Ocean Plastic packaging, Mono-material packaging range, Pharmaceutical range, as well as other sustainable and innovative packaging solutions.

Thank you to everyone who came to visit us during the show. If you are interested in any of the products showcased this year or if you missed us and want to get in touch, please don’t hesitate to get in touch via our Contact Us page – we’d love to hear from you!

Also check out our MakeUp in LA Recap Video here!

We look forward to seeing you at our next exhibition…stay posted!

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