eleanor.bunting, Author at ICONS America

Leveling Up at Makeup in New York 2025

eleanor.bunting — Mon, 13 Oct 2025 10:31:28 +0000

ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America Level Up themed booth. The event was held September 17–18 at the Javits Center, attracting 4,765 visitors and more than 160 exhibitors. This year, we introduced our Level Up theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences.

🎥 Watch our post-show video below to relive the highlights!

✨Level Up: Next-gen beauty packaging

The Level Up theme captures the shift we’re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation.

🎯Tactile, Interactive & Playful

Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including:

Duo-end slant tip lipstick
Duo-end pencil
Slimline wand pack

Each incorporates a soft “pillow” tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight – tapping into the growing consumer demand for experiences that feel as good as they look.

Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.

🧴Multi-functional & Space-saving

Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience:

The “Multini” Mini Tottle Family – Compact PE tottles with PP caps in 7.5ml–15ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty.
Mix & Match Duo-End Family – Interchangeable, removable and washable brush & sponge applicators across a range of packs, including the D30 tube, chubby duo-end PET panstick, and 30ml duo-end PET wand. This collection delivers hygiene, reusability, and versatility across skincare and color formulations, bringing flexibility and creativity to brands and consumers alike.

🌍Eco-friendly Innovation

At ICONS|America, sustainability is not just a buzzword but embedded in our company culture and the variety of products we develop. At MUNY, we showcased:

100% Mono-Material IML Tubes – Manufactured in our North Carolina ICONS America HQ facility, these PP tubes combine low-carbon sustainability with maximum visual impact through 360° decoration from shoulder to crimp.
Refillable PP Jar with Built-In Spatula – A thoughtful 100ml mono-material jar with a reusable spatula housed in the inner cap. Designed for daily skincare routines, this jar ensures hygienic application while supporting longevity and refillability.
EcoRefill Powder Pot – Our award-nominated EcoRefill loose powder pot is 100% PP mono-material, refillable, and recyclable. With its optimized click-lock design, it makes sustainable beauty simple, seamless, and consumer-friendly.

💡A Hub for Innovation & Connection

MakeUp in New York is always a highlight on our calendar, not just for showcasing our latest designs, but for the conversations it sparks. With 160+ exhibitors and thousands of visitors, the show provided an incredible platform to connect with both long-standing partners and fresh innovators shaping the future of beauty.

What’s Next?

We’d like to extend a heartfelt thank you to everyone who visited us at Booth C12. It was inspiring to share our newest innovations and see firsthand the excitement around Level Up.

✨ Couldn’t make it to New York? You can still explore our collection and discover how ICONS America can help elevate your brand’s packaging. Contact us at info@ics-world.com or info@iconsbeauty.com

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ICONS Beauty Group Opens ICONS America LLC Taiwan Branch & Integrates ICONS|ICS with ICONS America

eleanor.bunting — Thu, 31 Jul 2025 19:48:14 +0000

ICONS Beauty Group Opens ICONS America LLC Taiwan Branch & Integrates ICONS|ICS with ICONS America

ICONS Beauty Group (“ICONS”) announces a new chapter of growth with the opening of the ICONS America LLC, Taiwan Branch and the integration of ICONS|ICS operations with its US sister company ICONS America LLC.

There is no change in management, company structure or product offerings to clients and personnel will be integrated into ICONS America LLC.

“Many ICONS clients already work with both ICONS America LLC and ICONS|ICS, and with this integration our clients will be able to efficiently place orders to ICONS America across all packaging categories. We have optimized resources and expertise across our locations and will continue to provide our diverse client base around the globe with the same high-quality service, products and innovative packaging designs we supply now.”

Sue Nichols

Group CEO

Our vision for the future is to introduce additional made-in-USA packaging solutions as well as provide the best in global sourcing solutions from Asia, ensuring our clients’ packaging supply continues to be secure, robust and cost effective.

The ICONS America LLC headquarters is an ISCC PLUS certified 160,000 square foot manufacturing facility based near Charlotte, North Carolina, providing customers with a made-in-USA manufacturing solution, mitigating tariffs, reducing carbon footprint and transportation lead times for North American destinations. The facility currently specializes in the production of In-Mold Label (IML) tubes with expansion plans for caps, jars and bottles.

The ICONS America LLC Taiwan Branch location is a leading provider of a wide range of cosmetics, skincare, wellness and haircare packaging and design for masstige, indie and prestige brands globally since 1991, with a top tier Corporate Social Responsibility rating, having been the recipient of EcoVadis Platinum Medals for 3 consecutive years in 2023, 2024, 2025.

About ICONS Beauty Group

ICONS Beauty Group Pte. Ltd. (“ICONS”) is a cosmetic, beauty and health group of companies that delivers innovative and sustainable product solutions to customers in USA, Europe & Australia. ICONS has three wholly owned subsidiaries: ICONS America LLC, ICONS|ICS and ICONS|Rauxel.

ICONS America LLC now has two locations including the HQ state-of-the-art manufacturing facility located near Charlotte, North Carolina USA and the ICONS America Taiwan Branch office.

Contact us at info@iconsbeauty.com to learn more.

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Blooming Across Borders: ICONS America & ICONS|ICS Debut at MakeUp in Paris 2025 – ICONS|ICS

eleanor.bunting — Tue, 01 Jul 2025 23:09:13 +0000

ICONS Beauty Group brought our vision of future-focused sustainable beauty packaging to MakeUp in Paris 2025, held at the iconic Carrousel du Louvre.

This 15th edition of MakeUp in Paris brought together over 150 suppliers from 20 countries, showcasing bold design, forward-thinking materials, and global creativity. We introduced the Bloom 2.0 collection, an evolution of our Bloom concept launched earlier this year at our booth at MakeUp in Los Angeles, now refreshed with new formats, the latest innovations, and a deeper focus on the sensory experience of packaging.

Our MakeUp in Paris debut marked an exciting moment to connect with European and UK audiences, and we were thrilled to welcome so many new faces into our world of sustainable packaging.

🌸 Bloom 2.0: New Forms, New Feels

Rooted in our Bloom theme, the 2.0 collection reflects a shift in packaging that is more than just functional, it’s multi-sensory, accessible, and sustainability focused. Visitors at our booth experienced this first-hand, watch our video below to see the highlights from the show!

A Fresh Stage for Beauty

From the buzz on the show floor to the stunning backdrop of the Louvre, MakeUp in Paris offered the ideal platform to showcase our commitment to sustainability, sensory storytelling, and inclusive design. We were proud to be part of a show that celebrated new formats, new markets, and new ways of thinking about packaging innovation.

✨ Featured Innovations

Some of the standout innovations that resonated most at our booth included:

In-Mold Label (IML) Tubes – USA-made in our own ICONS America manufacturing facility in North Carolina, these mono-material 100% PP tubes offer a low carbon footprint and full 360° decoration.
Unique Shaped Doefoots – Available in various unique shapes and sizes, our doefoots are designed to pair beautifully with wipers and stems to offer a customizable feel for lip and wand packaging.
Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.

Slow Release Sprayer – Dispensing 0.65cc in a smooth, slow release mist, our new sprayer pack is ideal for a variety of hair and body care formulations.
Curvy Mono-Material Pansticks – Playful yet minimal, these tactile formats enhance user experience and are fully recyclable.
Tubes with Innovative Applicators – Offered in a wide range of diameters, tips, and finishes, are unique applicator tubes are available in PCR, Ocean Plastic, or Sugarcane-based material options.
Textured & Unconventional Packs – From tube-shaped glass designs to embossed aluminium lipsticks, these packs elevated tactility, accessibility, and visual appeal.

What’s Next?

Our Paris debut was a meaningful milestone for ICONS and a powerful step in our expanding global journey. With momentum building from both our Los Angeles and Paris showcases, we’re excited to keep pushing boundaries as we prepare to unveil a brand-new theme this September at MakeUp in New York.

Thank you to everyone who visited us in Paris, it was a pleasure to meet so many new faces and share our latest innovations with such a dynamic and inspiring audience. See you in New York! 🗽

Want to explore how ICONS can bring your packaging vision to life?
Contact us at info@ics-world.com or info@iconsbeauty.com

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ICONS America tube packaging featured in Beauty Packaging’s ‘Why Tubes Have Become a Go-To Choice’ article June 2025 Issue

eleanor.bunting — Fri, 27 Jun 2025 16:17:46 +0000

We have been featured, alongside ICONS|ICS in Beauty Packaging’s June 2025 Issue! Featuring our Tubes in their ‘Why Tubes Have Become a Go-To Choice‘ article!

Tubes are no longer just a functional solution, they’ve become a strategic packaging choice across beauty. From skincare and suncare to hair care and serums, brands are increasingly choosing tubes for their flexibility, sustainability, and shelf impact.

"We’ve seen a major surge in demand for tubes across categories like serums, suncare, and hair care. They’re easy to use, highly compatible with a wide range of formulas, and offer great flexibility in design. Tubes are also cost-effective, customizable, and efficient in terms of both material use and shelf appeal."

Joaquim Camps

President of ICONS|America

At both ICONS|America and ICONS|ICS, tubes have become a key focus as brands move toward formats that balance performance, sustainability, and elevated visual appeal. At ICONS|America, we specialize in injection-molded tubes using in-line In-Mold Label (IML) technology, offering bold, 360° graphics from shoulder to crimp, plus advanced finish options like:

Matte, gloss, metallic, and holographic effects
Multi-finish, multi-deco capabilities in a single seamless label
Transparent or window elements for added product visibility and consumer trust

"Maximalism is still trending. Beauty brands know that bold finishes, oversized typography, and layered artwork make an impact. Our IML tubes are engineered to support even the most complex visual storytelling — without compromising recyclability."

Joaquim Camps

President of ICONS|America

ICONS|America’s IML tubes help brands meet sustainability goals without sacrificing aesthetics or function, and are made from mono-material PP, fully recyclable under APR and RecyClass guidelines. We also offer:

Up to 50% PCR content in tubes
Caps with 100% PCR PP
Round and oval formats, with screw-on, snap-on, and flip-top closures
Domestic production in North Carolina, supporting faster lead times and reduced carbon footprint

While ICONS|America leads in USA-made IML tube packaging, ICONS|ICS offers tubes with innovative applicators and tubes with pumps, in all sizes. Our newest range of innovative applicators in 16mmD and 19mmD sizes inject fun into function and include precision tips in soft silicone and TPE materials in playful silhouettes such as duckbill, paddle, domed and teardrop shapes.  The petite sizes are ideal options for tinted balms, high-shine glosses, and hybrid skincare-makeup formulas.

Tubes are not only a cost-effective packaging option, they are also an extremely versatile and sustainable option for almost any beauty formulation. Whether round, square or oval, at ICONS|ICS, we have a wide range of new tubes designed for today’s trends available in several sustainable tube sleeve and cap material options including recyclable/mono-material options, PCR, Ocean Plastic, and Sugarcane.

Whether it’s for design impact, formulation compatibility, or sustainability goals, tubes have become a go-to solution for brands across the beauty space. With expertise across both ICONS|America and ICONS|ICS, we offer a wide range of tube options tailored to your needs — from North American production to global solutions.

To learn more about ICONS|America’s IML tubes, reach out at info@iconsbeauty.com.
For inquiries about the full ICONS|ICS tube portfolio, contact info@ics-world.com.

To read our full feature in Beauty Packaging’s June 2025 issue, click here.

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2025–2026 Tube Packaging Trend Forecast

eleanor.bunting — Wed, 25 Jun 2025 20:53:40 +0000

The beauty industry is entering a new era of packaging, one where tubes are no longer seen as functional basics, but essential touchpoints of sustainability and elevated consumer experiences. At ICONS|America, we’ve been shaping this future for years. Here’s our inside look at where tube packaging is headed and how we’re helping brands lead the way.

Tactility at the Forefront: Packaging Consumers Want to Feel

Consumers increasingly want packaging they can connect with, not just visually, but through touch. In 2025–2026, tubes designed to invite interaction and enhance product experience will be at the forefront of consumer expectations. At ICONS|America, we deliver on this with:

Soft matte finishes: Creating a sleek, premium, ritual-inspired feel.
Combo varnish: Matte and gloss finishes in one seamless IML label create contrast, depth, and sensory appeal.
Squeezability: Using our domestically sourced resin to enhance our tubes’ softness and flexibility without compromising on durability.

Why it matters: Tactile packaging creates an immersive beauty experience and reinforces product quality, creating a stronger emotional connection between brand and consumer.

Design with Purpose: Telling a Story at First Glance

Color and graphics are becoming an intentional tool for beauty brands, shaping consumer perception the moment a product is seen. ICONS|America’s tube solutions help brands capture this with::

360° Graphics: Our cutting edge In-Mold Label (IML) technology helps brands maintain a strong shelf presence by delivering bold, clean, detailed 360° graphics and luxury finishes from shoulder to crimp.
Clear packaging: Transparent materials allow consumers to view the product inside. From fully clear IML tubes to subtle window finishes, this trend reinforces brand authenticity and builds trust.
Bold color: On-trend shades like WGSN’s Transformative Teal and Pantone’s Luminous Blue (2027) give packaging a fresh, optimistic look that aligns with digital-first, forward-looking design.

Why it matters: In an increasingly competitive landscape, design and color help tubes stand out and tell a deeper brand story.

Circularity Without Compromise

In today’s beauty climate, sustainability isn’t a trend, it’s an expectation. At ICONS|America, we’ve built circularity into our tube design, helping brands go beyond boundaries to create packaging that delivers on its promise:

Mono-material PP tubes and closures: Fully recyclable IML tubes designed with end-of-life in mind
Optional PCR content: To help brands meet internal targets and evolving regulations.
Made in the USA: Designed and manufactured in our North Carolina facility, our tubes reduce carbon footprint and shorten shipping lead times.

Why it matters: Today’s consumers want proof that packaging is part of the solution, not the problem.

Small Format, Big Presence

Smaller tubes have become essential tools for discovery, travel, and on-the-go beauty rituals. Brands are prioritizing these formats to help consumers trial new products, support flexible routines, and create standout unboxing moments in e-commerce. At ICONS|America, we’re seeing increased popularity in our 35mmD and 40mmD tubes with:

Discovery sizes: Our small format tubes help consumers trial new products without commitment, building trust before they buy full size.
Travel and portability: Beauty routines are adapting to more mobile, flexible lifestyles and our travel-size tubes help meet this demand.
E-commerce unboxing matters: Small tubes are often the stars of sets and kits that create first brand impressions.

Why it matters: Discovery formats are often where consumers meet your brand for the first time, and first impressions matter.

ICONS|America: Your Partner in Future-Ready Tubes

2025–2026 will see tubes play a more strategic role in how brands communicate identity, sustainability, and product experience. For beauty brands ready to lead, the opportunity is to create packaging that delivers on these promises with clarity and impact. At ICONS|America, our IML tube solutions help brands deliver on that promise, combining innovation, sustainability, and standout design across every format.

Ready to create your brand’s next iconic tube pack? Contact ICONS|America today to discuss your next project.

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Made-in-USA Tube Manufacturing: Why Domestic Production Makes a Difference

eleanor.bunting — Wed, 21 May 2025 21:33:29 +0000

In today’s beauty and wellness packaging industry, brands are seeking solutions that combine premium aesthetics with environmental responsibility. ICONS|America delivers on both fronts with Made-in-USA tube packaging that leverages advanced technology and local manufacturing.

Sustainability and Efficiency Through Domestic Manufacturing

Producing packaging domestically in the USA offers tangible benefits for sustainability and supply chain efficiency. By opting for ICONS|America’s IML tubes manufactured in our own North Carolina plant with domestically sourced materials, brands enjoy:

Cost Savings:

US brands enjoy tariff-free production and lower domestic shipping costs, reducing overall supply chain expenses.

Lower Emissions:

Shorter transportation distances mean a reduced carbon footprint for each order. Local manufacturing cuts down on shipping-related emissions, supporting your brand’s sustainability goals.

Faster Lead Times & Agility:

Manufacturing closer to home shortens delivery times. Shorter lead times and quicker turnarounds help brands get products to market, boosting responsiveness and agility.

ICONS|America’s advanced manufacturing facility in North Carolina spans 160,000 square feet.

ICONS|America’s State-of-the-Art USA Facility

At the heart of ICONS|America’s domestic production advantage is its state-of-the-art facility near Charlotte, NC. This modern plant encompasses over 160,000 square feet of manufacturing space on a 63-acre site. The site features extensive shipping and warehousing infrastructure, ensuring efficient distribution for clients of any size. Its modular design allows for rapid expansion of capacity as demand grows, so brands can count on scalable, Made-in-USA quality production for future needs. With cutting-edge equipment and a highly trained team, our Charlotte facility provides consistent, high-quality output with every run.

ICONS|America will also be expanding our range of quality packaging products to include new innovative designs for tubes, caps, bottles, and jars.

Supporting Your Brand with Made-in-USA Excellence

By choosing ICONS|America as your domestic packaging supplier, you gain a partner dedicated to quality, sustainability, and reliability. ICONS|America provides a made-in-USA manufacturing solution that mitigates tariffs, reduces carbon emissions, and accelerates delivery times for North American brands – providing your brand with a competitive edge in today’s fast-paced market.

Ready to elevate your packaging with sustainable, Made-in-USA tube manufacturing? Contact ICONS|America today to discuss your next project.

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ICONS America featured in Beauty Packaging’s April/May issue “Consumer Ease, Gen-Z Appeal, and Packaging That ‘Clicks’ at MakeUp in Los Angeles”

eleanor.bunting — Wed, 30 Apr 2025 21:16:01 +0000

We have been featured in Beauty Packaging’s April/May 2025 Issue! Featuring our trending and sustainable packaging innoations from MakeUp in Los Angeles in their ‘Consumer Ease, Gen-Z Appeal, and Packaging That ‘Clicks’ article!

Packaging Trends:

Packaging at MakeUp in LA ranged from ultra-premium to massconvenience, all with consumer delight in mind. ‘On-the-go’ novelties appealed to Gen-Z consumers, such as chains, mirrors, and charms, that were attached to tubes, sticks, and bottles. In a nod to luxury, several palettes and lipsticks snapped shut with a satisfying “click.” Tubes were apparent as a popular category, a number of them with innovative applicators and finishes, such as our ICONS|America 360 degree deco IML tubes.

ICONS|America and ICONS|ICS at MULA:

ICONS|ICS and ICONS|America exhibited together at MakeUp in LA 2025, showcasing our “Bloom” theme, “a celebration of beauty’s transformation through sustainability, inclusivity, and innovation, blending playful colors with sensorial, tactile experiences.”

ICONS|America showcased our new and innovative In Mold Label (IML) tubes with “virtually unlimited” decoration possibilities, providing a Made-in-USA solution, lower carbon footprint, and faster lead times for North American destinations. Designed to deliver full-size performance or more petite travel sizes, our 35mmD and 40mmD tubes offer fill capacities ranging from 30-to 160ml, ideal for primers, foundations, cleansers, and more. They are also available in 50mmD size for larger size needs.

ICONS|ICS featured versatile and sustainable packaging solutions perfect for trending hybrid formulations. Standout innovations included a curvy monomaterial PP panstick; a flip-top jar family featuring a PET jar and an elegant, curved top-lip design in the PP flip-top cap; several 16mmD and 19mmD PE tubes with unique applicators; and ultra-fine mist sprayers with a rounded cap or base, available in 60-120ml fill sizes.

Contact info@iconsbeauty.com for more information about our packaging innovations and to read our full feature in Beauty Packaging’s April/May 2025 articles find the link here!

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Less is More – ICONS America Versatile 35mmD & 40mmD Tubes Provide Less Waste, More Innovation

eleanor.bunting — Thu, 20 Mar 2025 23:23:38 +0000

ICONS|America, a leading manufacturer of sustainable packaging solutions, offers less waste and more innovation with our 35mmD & 40mmD injection molded In-Mold Label (IML) tubes. The tubes are a versatile option for both full-size and travel-ready SKUs. Designed to deliver full-size performance for more petite travel-ready sizes, the 35mmD and 40mmD tubes offer fill capacities ranging from 30ml to 160ml (1oz-5.5oz)—perfect for modern beauty, skincare, and hair care essentials. Ideal options for primers, foundations, cleansers, SPF, haircare, lotions, serums and creams. Also available in 50mmD size with fill capacity of 60-250ml (2oz – 8.5oz) for larger size needs.

Why Our Brands Love These Tubes:

Premium Look & Feel – Made from lightweight, domestically sourced resin, the tubes offer enhanced softness and flexibility for superb squeezability ensuring effortless application while maintaining exceptional quality and durability and delivering a more premium, tactile experience.
Customizable & Versatile – Available in round and oval shapes with multiple closure options, including flip-top screw-on, flip-top snap-on, and standard screw-on caps, also manufactured domestically in our ICONS|America North Carolina facility.
Sustainability at Its Core—Made from 100% PP, with the option to add PP PCR (Post-Consumer Recycled) material, it ensures full recyclability and a lower carbon footprint.
Meet APR and Recyclass recycling guidelines

ICONS|America unique IML tube technology delivers detailed 360° graphics from shoulder to crimp with virtually unlimited decoration and luxury finishes, enhancing shelf appeal while staying eco-friendly.

"By combining cutting-edge IML technology, an expanded product range, and a commitment to domestic USA production, ICONS|America is not only participating in the sustainable packaging revolution, but we are also driving it forward. We currently specialize in producing injection-molded in-mold label (IML) tubes and closures and plan to expand our product offerings to include innovative designs for tubes, caps, bottles, and jars.”

Joaquim Camps

ICONS|America President

Proudly manufactured in Charlotte, North Carolina, ICONS|America provides brands a made-in-USA manufacturing solution, mitigating tariffs while reducing carbon footprint and significantly shortening delivery times to North American locations, and continues to lead the charge in sustainable, USA-made packaging solutions that help brands make a lasting impact, with less waste and more innovation.

For more information or to request samples, view our Products page or contact our team today.

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Blooming into the Future: ICONS America Exhibit at MakeUp in Los Angeles 2025

eleanor.bunting — Sat, 15 Mar 2025 23:10:46 +0000

MakeUp in Los Angeles 2025 was an exciting opportunity for ICONS|America to showcase our latest packaging innovations alongside ICONS|ICS and connect with industry leaders shaping the future of beauty. This year, we celebrated our theme “Bloom” where beauty’s transformation is driven by sustainability, inclusivity, and sensory innovation.

From thought-provoking discussions on sustainable packaging to hands-on interactions with our latest designs, our G46 booth was buzzing with energy. It was inspiring to see the industry embrace new materials, ergonomic shapes, and multi-functional designs that enhance both user experience and environmental responsibility.

Watch our video below to see the highlights from the show!

Designing for Transformation: Our Most Talked-About Innovations

With nearly 5,000 beauty professionals in attendance, MakeUp in Los Angeles 2025 highlighted the industry’s shift toward eco-conscious, sensorial, and accessible packaging. At ICONS|America, we’re proud to lead this transformation with solutions that blend sustainability with seamless functionality.

Our booth highlighted ICONS|America’s eco-friendly In-Mold Label (IML) Tubes and our latest sustainable packaging solutions and new soft-touch label finish. We demonstrated how our innovative packaging can help brands create immersive experiences that bring calm, joy, and mindfulness to the beauty industry.

What’s Next?

The excitement at MakeUp in Los Angeles reaffirmed that beauty is evolving in ways that are more sustainable, sensorial, and inclusive than ever before. As we continue to innovate, we remain committed to helping brands grow and bloom through packaging solutions that are as forward-thinking as they are sustainable.

And we’re just getting started! Next, we’re bringing ICONS Beauty Group to MakeUp in Paris for the first time on June 18th & 19th – we can’t wait to share our innovations on a whole new stage. Stay tuned for what’s to come!

Want to explore how ICONS|America can bring your next packaging concept to life? Contact us at info@iconsbeauty.com

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ACURE partners with ICONS America to launch a fresh new look for their tube range

eleanor.bunting — Thu, 20 Feb 2025 15:50:41 +0000

ACURE, known for its high-performance skincare and haircare products, partnered with ICONS|America to launch a revitalized new look on February 14, 2025, featuring ICONS|America mono-material IML tubes.

With a bold new color palette and matte finish, the tubes boast a clean and modern aesthetic while reflecting ACURE’s commitment to sustainability. ICONS|America collaborated with ACURE to launch a new look on their eco-friendly IML tubes, creating visually striking and environmentally responsible packaging tubes.

The mono-material tubes are easily recyclable, meet APR and Recyclass recycling guidelines, and are made with PCR (Post-Consumer Recycled) PP.

"Sustainable packaging and ease of recycling for our consumer has been a key pillar in Acure's goals as a company since inception. Partnering with Icons|America has been a great way for us to work together and push boundaries toward a more sustainable future.”

Julia Brennan

Vice President of Operations at ACURE

The collaboration between ICONS|America and ACURE answers the growing consumer demand for sustainable packaging solutions. By combining cutting-edge IML technology, an expanded product range and a commitment to domestic USA production, ICONS|America is not just participating in the sustainable packaging revolution – they’re driving it forward.

ICONS|America’s domestic USA manufacturing facility provides a USA Manufacturing solution, reducing carbon footprint and lower shipping costs to North American locations.

The innovative IML technology allows brands to create vibrant first impressions with high-quality, durable tubes featuring seamlessly integrated IML labels.

ICONS|America currently specializes in the production of injection-molded in-mold label (IML) tubes and closures at its manufacturing facility near Charlotte, North Carolina. It plans to expand its product offerings to include innovative designs for tubes, caps, bottles, and jars.

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