I’ve got lots of exciting posts half written/half scheduled for the remainder of January. Can’t wait to share some fun projects I’ve been working on as well as some more Freelance Journey posts. The first topic I’d like to chat about is how to tailor your portfolio to get the clients you REALLY want.

I tend to get asked this question often by new graduates, first time freelancers, or those looking to overhaul their existing portfolio. For me, I’ve been learning along the way and have JUST NOW really understood what my brand means to me. That’s the challenge right? Obtaining work that really identifies with your overall brand story. Below are a few steps I took to better understand what Veda House stood for as well as how I’ve slowly morphed my portfolio into something I’m proud of. Warning…this is another long-winded post.

Figuring out what you want your brand to represent can be a really daunting paralyzing task. For me, figuring out what I liked mean’t sifting through a lot of what I didn’t. For years I’ve been using Pinterest to catalogue all the things that visually inspire me. I’ve found this resource to be a good way to “look back” and see how things are evolving over time. Find trends in the things you are pinning. You can also keep a running list of buzz words that relate to the type of content you pin. For Veda House, these buzz words are clean, simple & natural, touch of class, sophisticated materials, inspiring spaces…