From March 4-5, the global beauty industry gathered once again at MakeUp in Los Angeles 2026, welcoming over 148 exhibitors and 5,470 visitors to explore the latest in beauty innovation, packaging design, and product development.

For ICONS America, this year marked a defining moment. Not only did we showcase our evolving “Level Up” concept, but we were also recognized as the exhibitor who drove the highest number of signups to the show and received the Star Product Showcase for our tottles, mix and match applicator pansticks, and our In-Mold Label Tubes.

✨Level Up: Next-gen beauty packaging

Our “Level Up” concept continues to evolve, showcasing how beauty packaging is moving into its next generation where functionality meets sustainability, accessibility, and emotional engagement.

This year, our display focused on packaging that is:

• Sustainable — simplified materials, mono-material solutions, and scalable innovation
• Accessible — intuitive formats, ergonomic shapes, and inclusive usability
• Experiential — tactile finishes, playful forms, and designs that invite interaction

Rather than simply presenting products, the collection demonstrated how packaging can perform across every touchpoint, on shelf, in hand, and on screen.

The result is packaging that not only functions effectively but enhances the overall beauty experience and connects more meaningfully with today’s consumer.

Key Packaging Trends from MULA 2026

🧴Cute & Chubby: Emotional Design

The beauty industry continues to embrace softer, rounded forms that create instant emotional connection. Our “Snowman” tottles and Chubby Airless Pump Bottle family demonstrate how playful silhouettes can coexist with premium performance.

These designs evoke comfort and joy while delivering practical functionality, proving that emotional design is now a strategic tool for brands.

🪀Mini Formats: Accessibility Meets Discovery

Mini formats are redefining accessibility in beauty, lowering the barrier to entry and supporting on-the-go lifestyles. Our Mini Center Dispensing Panstick delivers precise dosage and portability in a compact format.

These smaller formats are not just convenient they are powerful tools for discovery, gifting, and repeat purchase.

🫧Next-Gen Tube Innovation

Our Made in USA In-Mold Label tubes continue to push creative boundaries, featuring soft-touch + gloss and metallic + matte combinations.

With 360° decoration and endless design flexibility, these tubes enable brands to create packaging that stands out both physically and digitally.

💡Applicators That Engage

Innovative applicators are transforming daily routines into sensory experiences. Our new applicator designs introduce playful shapes and enhanced usability, adding a new layer of interaction to beauty packaging.

🌍Sustainable Simplicity: Mono PET Compacts

Our Mono Material PET Compact family reflects a shift toward clear, credible sustainability. Designed for curbside recyclability, these solutions simplify material structures while maintaining premium aesthetics.

This is the future of sustainable packaging, products that are practical, adaptable, and transparent that can easily fit into your brands’ collection.

Looking Ahead

As the industry continues to evolve, the future of beauty packaging lies at the intersection of sustainability, accessibility, and experience.

At ICONS America, we are proud to be driving that future forward and creating packaging that not only meets consumer expectations, but elevates them.

Let’s Level Up. ✨

Watch our video below to relive the highlights from our booth in MakeUp in LA and to learn more about any of the products featured contact info@iconsbeauty.com

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Happy Lunar New Year!

As the year of the Snake comes to an end, we welcome a fresh beginning of the Year of the Horse. Symbolizing energy, vitality, success, and prosperity, the Horse represents an adventurous year ahead.

This year, the Lunar New Year begins on February 16. For reference, our ICONS America Asia Branch/Offices will be closed during the following holiday period:

• Taiwan Branch: Closed Feb 16^th to Feb 20^th. Reopens Feb 23^rd
• Hong Kong Office: Closed Feb 17^th to Feb19^th. Reopens Feb 20^th
• China Office: Closed Feb 16^th to Feb 23^rd. Reopens Feb 24^th

We wish everyone prosperity and success in 2026!

 

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ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America Level Up themed booth. The event was held September 17–18 at the Javits Center, attracting 4,765 visitors and more than 160 exhibitors. This year, we introduced our Level Up theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences.

🎥 Watch our post-show video below to relive the highlights!

✨Level Up: Next-gen beauty packaging

The Level Up theme captures the shift we’re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation.

🎯Tactile, Interactive & Playful

Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including:

• Duo-end slant tip lipstick
• Duo-end pencil
• Slimline wand pack

Each incorporates a soft “pillow” tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight – tapping into the growing consumer demand for experiences that feel as good as they look.

• Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience.

🧴Multi-functional & Space-saving

Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience:

• The “Multini” Mini Tottle Family – Compact PE tottles with PP caps in 7.5ml–15ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty.
• Mix & Match Duo-End Family – Interchangeable, removable and washable brush & sponge applicators across a range of packs, including the D30 tube, chubby duo-end PET panstick, and 30ml duo-end PET wand. This collection delivers hygiene, reusability, and versatility across skincare and color formulations, bringing flexibility and creativity to brands and consumers alike.

🌍Eco-friendly Innovation

At ICONS|America, sustainability is not just a buzzword but embedded in our company culture and the variety of products we develop. At MUNY, we showcased:

• 100% Mono-Material IML Tubes – Manufactured in our North Carolina ICONS America HQ facility, these PP tubes combine low-carbon sustainability with maximum visual impact through 360° decoration from shoulder to crimp.
• Refillable PP Jar with Built-In Spatula – A thoughtful 100ml mono-material jar with a reusable spatula housed in the inner cap. Designed for daily skincare routines, this jar ensures hygienic application while supporting longevity and refillability.
• EcoRefill Powder Pot – Our award-nominated EcoRefill loose powder pot is 100% PP mono-material, refillable, and recyclable. With its optimized click-lock design, it makes sustainable beauty simple, seamless, and consumer-friendly.

💡A Hub for Innovation & Connection

MakeUp in New York is always a highlight on our calendar, not just for showcasing our latest designs, but for the conversations it sparks. With 160+ exhibitors and thousands of visitors, the show provided an incredible platform to connect with both long-standing partners and fresh innovators shaping the future of beauty.

What’s Next?

We’d like to extend a heartfelt thank you to everyone who visited us at Booth C12. It was inspiring to share our newest innovations and see firsthand the excitement around Level Up.

✨ Couldn’t make it to New York? You can still explore our collection and discover how ICONS America can help elevate your brand’s packaging. Contact us at info@ics-world.com or info@iconsbeauty.com

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2025 was our ICONS Beauty Group MakeUp in Paris debut where we unveiled our “Bloom” themed booth, a celebration of beauty’s transformation through sustainability, inclusion and sensory innovation.  The booth spotlighted hybrid applicators, tactile packaging and recyclable mono-material solutions designed to make packaging functional as well as an immersive part of the product experience.  From new sensory click pen and wand applicator in unique shapes and materials, to our mono-material PP In-Mold Label (IML) Tubes produced in our ICONS America manufacturing facility in North Carolina, we showcased how packaging can elevate beauty experiences.  

One of our standout favorites at the show was Our Slow Release Mist Sprayer. With one single slow, smooth press, the slow release sprayer dispenses a wide, fine and sustained 0.65cc dose. Paired with a 24/410 neck size, the sprayer fits with a variety of bottles in various fill sizes, ideal for hair, body and wellness sprays offering an elevated, spa-like experience through form and function. 

Again, a huge thank you to everyone who visited our booth, connected with our team, and explored our latest innovations. It was a pleasure to meet so many new faces in the European beauty community! We can’t wait to see you all at MakeUp in New York!

Contact info@ics-world.com  for more information about our various packs. To read our full feature in Beauty Packaging’s September 2025 article find the link here!

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The popularity of stick formats is likely driven by a range of benefits, including portability and convenience, minimizing mess and delivering travel-friendly experiences—typically without the need for additional tools. At the same time, many stick products provide multi-use functionality, as seen with Milk Makeup’s Lip + Cheek Cream Blush Stick and Lip Color or Tarte’s Maracuja Juicy Lip & Cheek Multi-Stick. This simplifies beauty routines and saves consumers money. In addition, stick formats provide greater control and precision in application, further simplifying rituals.

At ICONS, one of our latest innovations is our range of click pens with skincare-inspired applicators including our heart shaped and teardrop shape applicators featuring a stainless steel ball at the center designed to enhance user experience with a soothing touch.  
 
Available in 2ml fill and PP cap, base and tip, the click pens are ideal for a variety of liquid formulations from lip oils, glosses and stains, to concealers and targeted lip or eye care treatments.

The skinification of body care, driven by the application of face-grade actives, is well underway, reinforced by consumer preferences for self-care rituals in which the category features prominently.

“Consumer interest in body and hair fragrances as well as hybrid skincare formulations continues to rise. As a result, brands are increasingly looking for new innovations in fine mist sprayer packaging that can efficiently deliver a smooth, all-over application for hair or body care.”
Dana Peterson
Director of Marketing and Communications

At ICONS one of our newest innovations in sprayers is our Slow Release Sprayer designed to deliver a fine, sustained application and a weightless finish. With one single slow, even press, it dispenses a wide, sustained 0.65cc dose, making it ideal for hair care, body care and “fragrance-adjacent” formulations.   

Featuring a 24/410 neck size, the Slow Release Sprayer pairs with a variety of bottles in different fill sizes and shapes, making it an ideal packaging choice for a variety of formulations.

Contact info@ics-world.com for more information about our stick and sprayer packaging and to read out full feature in Global Cosmetic Industry’s September 2025 article find the link here!

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As the beauty industry pushes toward more circular practices, mono-material packaging is quickly becoming one of the most impactful and practical shifts brands can make.

At ICONS, we’ve expanded our mono-material packaging portfolio across nearly every category. From recyclable IML tubes and PP lipsticks to mono-material pumps and compacts, we’re helping brands design for a cleaner, simpler future.

Here’s what makes mono-material packaging worth your attention and how it could fit into your next beauty launch.

What Is Mono-Material Packaging?

Most traditional beauty packaging is comprised of several parts and each individual part may be a different type of material (such as a jar with a metal outer cap, plastic inner cap, and a different plastic material for the base) making it difficult and often impossible to recycle without disassembling.

Mono-material packaging uses only one type of material. The most common mono material packaging materials are:

• PP
• PE
• PET
  
• Aluminum
• Paper

Because there’s no need to separate parts, mono-material packaging:

• Is easier to recycle curbside
• Sorts efficiently at recycling facilities
• Helps reduce landfill waste

Why Mono-Material Matters to Brands and Consumers

Mono-material packaging makes sustainability simpler and more visible.
For brands, it supports clearer environmental claims for recyclable packaging and aligns with growing regulatory demands. For consumers, it offers a straightforward, feel-good choice they can trust.

Key advantages:

✔ Easier to recycle, with no disassembly required

✔ Supports transparent, credible sustainability messaging

✔ Reinforces consumer trust through clarity and simplicity

✔ Helps meet retailer and regional packaging recycling standards

✔ Streamlines design and material sourcing

In short: mono-material makes it easier for everyone to recycle.

Where You’ll Find It at ICONS

We offer mono-material beauty packaging across nearly every format, all fully customizable to your brand’s needs. Our portfolio includes:

• Mono-PP IML (In-Mold Label) Tubes
  Fully recyclable, made in our ICONS America North Carolina HQ factory, or Asia, with seamless 360° luxury finish and decoration options.
• Pansticks, Lipsticks & Pencils
  Available in refillable, top fill and bottom fill optionsdesigned with recyclability in mind.
• Pots, Jars, & Bottles
  Lightweight, durable, and available in a wide range of shapes and sizes.
• Airless & Dip-Tube Mono PP Pumps
  Metal free mechanisms, mono material and  designed for recyclability and  premium performance.
• Aluminum & Paper-Based Options
  Mono-material doesn’t mean plastic-only. We offer sleek, recyclable mono material packaging options in aluminum and FSC-certified paper.

PCR + Mono-Material = Smarter Sustainability

Many of our mono-material packs can also incorporate post-consumer recycled (PCR) content, giving brands the option to further reduce their environmental footprint.

Ask us about:

• PCR integration in various packs, tube sleeves, caps, etc.
• Color matching, in-mold emboss or debossed deco, and printing for mono-material formats

Our team works with you to design packaging that’s sustainable and brand-true because simplifying materials doesn’t need to mean compromising on shelf appeal.

Ready to Choose Mono-Material?

Whether you’re launching a new skincare line, redesigning an existing hero product, or looking to meet global packaging requirements, mono-material is a smart place to start.

At ICONS, we combine technical insight, design expertise, and sustainability to help you build iconic packaging with less waste.

Reach out to info@ics-world.com to explore our mono-material options or start your next project.

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Long before it became standard, we saw the value in packaging that not only performs functionally but also supports a more sustainable future. That early commitment continues to shape how we help brands reduce waste, meet evolving regulations, and design responsibly.

Leading PCR Packaging Innovation

At ICONS, sustainability isn’t a trend, it’s embedded into our company culture. We partner with certified PCR resin sources to offer high-quality, post-consumer recycled materials in a wide range of resins and percentages, including:

• PP
• PE
• PET
• ABS
• Eastman’s Cristal Renew™ line of ISCC-certified circular polymers 

What Makes Our PCR Offering Different?

We’ve developed one of the most advanced and versatile PCR programs in beauty packaging. Here’s what sets us apart:

• Multiple PCR Resin Options
  ABS, PE, PET, PP, and Eastman Cristal™ Renew circular polymers
• Certified & Compliant
  All our PCR materials are traceable to verified sources and certified by trusted third-party standards, such as GRS. Food contact compliance and other regulatory documentation available on request.
• Extensive Format Capabilities
  From compacts and palettes to sticks, tubes, bottles, pots, and pencils – all are customizable to your brand’s specifications with various % of PCR included.
• Tailored Aesthetic Flexibility
  PCR doesn’t limit creativity. With a virtually unlimited variety of finish, colors, and decoration options, similar to virgin plastic, we bring your brand vision to life in sustainable form.

PCR That’s Designed to Deliver

We don’t believe sustainability should mean compromise. That’s why our in-house Product Development team works with you directly, from product and material selection to managing decoration and final finishes. Whether you’re exploring PCR for the first time or expanding your circular packaging range, we make the process easy, efficient, and grounded in expertise.

Why Brand’s Are Investing in PCR

With evolving regulations, increased retailer scrutiny, and consumer demand for transparency, brands need packaging that does more than just meet the moment. They need packaging that’s future-ready.

Our PCR solutions help you:

• Reduce environmental impact through circular materials
• Support transparent and credible sustainability claims
• Reinforce trust with eco-conscious consumers
• Meet retailer, brand, and regulatory benchmarks
• Make packaging more future-ready

Your PCR Partner in Beauty

At ICONS, we’re here to help you make confident, informed decisions about sustainable packaging, from concept to shelf. Whether it’s a single SKU or an entire line, we’ll support you every step of the way.

Reach out to us at info@ics-world.com to explore how PCR can fit into your next launch.

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