The lip category is booming and the line between skincare and makeup continues to blur with a growing demand for hybrid formulations with both color and care benefits, whether lip oils, lip balms or lip stains. At the same time, consumers are also looking for products that provide a simple, fast and fun application.   

When it comes to liquid lip wand and mascara packaging, we are seeing shape trends going back to the basics in standard round or square bottle shapes. Innovation is often all about the applicator. 

As a result there has been a gravitation toward tactile, soft tip applicators that provide a soft pillowy application. To meet this demand, we have launched a range of new D16 and D19 tubes with a variety of new soft silicone tip shapes, as well as various new doefoot options in fun, flexible, functional shapes.      

Sustainability also continues to dominate the top of the wish list for consumers and brands alike, whether recyclable, including PCR content, refillable, or sometimes, all three. At ICONS|ICS, we continue to grow our range of recyclable mono-material options, PCR, ocean plastic and refillable packaging options across all product categories. 

When it comes to lip trends, “care” is the magic word. Skincare and makeup are fusing and consumers are looking for products with a “care aspect” in the formulation. At the same time, brands need packaging with minimal exposure design that effectively protects the product from environmental factors like air, light, and contamination while also emulating the formula within, whether in color, finish, applicator or material.  

Demand is booming for lip oils, which offer a glossy, healthy look with natural ingredients and lightweight feel, with tubes often being the optimal choice for these new launches due to versatility, compatibility with a variety of formulations, and availability with a wide range of applicator options.

One of ICONS|ICS’s latest lip partnerships was with Ole Henriksen. The brand’s newly launched Glimmer Collection provides a “sparkling splash of lip-plumping hydration,” which the company sought to echo with an effervescent glimmer effect on the tube.

“ICONS|ICS worked closely with Ole Henriksen to customize the tube sleeve with an understated, yet eye-catching glitter decoration that extends from neck to crimp, emanating the subtle glimmer effect within the formulation,” Peterson explains. “The 19mm tubes have a soft TPE slant tip applicator that delivers a precise, cushiony glide, and evenly distributes the formulation for optimal plumping results.”
Dana Peterson
Director of Markeing & Communications

The Ole Henriksen brand is well known for its transformative skincare products that deliver the signature “Ole Glow” and their newly launched Glimmer Collection of the Pout range is no exception, providing a “sparkling splash of lip-plumping hydration” from the formulation all the way to the effervescent glimmer effect on the tube decoration.   
 
In addition to these limited-edition Glimmer Collection, ICONS|ICS and Ole partnered to develop the full Pout Preserve Peptide Lip Treatment range which also includes a wide selection of shades designed with luxuriously soft, matte-finish tubes and custom color matched caps. 

Contact info@ics-world.com  for more information about our various packs. To read our full feature in Beauty Packaging’s July/Aug 2025 article find the link here!

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Welcome to the first installment of our blog series, “Behind the Tubes: From Concept to Conscious Beauty.” In this series, we’re excited to take you on an exclusive journey behind the scenes, shining a spotlight on brands like ACURE and uncovering the captivating stories behind their iconic tubes.

At ICONS|America, we believe that packaging is more than just a vessel for products; it’s a canvas for storytelling and brand expression. When ACURE approached us with their vision for their tube packaging, we knew that we had the opportunity to create something truly special.

“Working with ICONS|America hasn’t just been a contractual agreement; it has been a true partnership. The level of work they put in to help us operate efficiently has been great. We are so happy to have our top-notch team working alongside us.” – ACURE

Our collaboration with ACURE skincare began with a deep dive into their brand identity and values. We spent time understanding their mission of providing high-quality, sustainable skincare products that promote health and wellness. From there, we worked closely with their team to translate these values into tangible design elements for their tube packaging. One of the key challenges was matching ACURE’s vibrant and pastel colors accurately. With our advanced printing capabilities and meticulous attention to detail, we were able to achieve precise color matching, ensuring that the final product reflected ACURE’s brand identity seamlessly.

But our collaboration with ACURE went beyond just aesthetics; it was also about aligning with their commitment to conscious beauty. Sustainability was a top priority for ACURE, and they wanted their packaging to reflect this ethos. That’s why we worked efficiently to ensure that their tube packaging was not only visually striking but also eco-friendly and recyclable.

We’re proud to be part of ACURE’s journey, and we look forward to continuing to collaborate with brands that share our vision for a more beautiful and sustainable future. Ready to elevate your brand with custom tube packaging that tells your story. Contact us today to get started!

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Our mono material, refillable compact was designed and engineered by our New Product Development team in collaboration with Eastman and made with Eastman Cristal™ One Renew-100, an RIC1 resin with 100% certified recycled content, as verified via an ISCC-certified mass balance approach.

The elimination of traditional metal hinges and pins greatly improves the recyclability of the compact while its refillable design allows consumers to easily replenish their cosmetic products. The “cam action hinge” releases the insert when the cover is fully extended, so you can simply remove the empty insert and click the new refill insert into place. Available with 60mmD panwell.

We are excited to have collaborated with ICONS|ICS on this innovative project. The integration of design and materials expertise allowed us to create a game-changing solution that addresses the growing consumer demand for recycled content and recyclability in packaging in a refillable application they can reuse again and again.

As beauty consumers are moving towards mindful consumption. Our compact is not only a statement of style but a pledge to reduce waste as the compact is 100% recyclable in a curbside PET recycling bin.

The collaboration with Eastman aligns perfectly with our commitment to providing sustainable packaging solutions to the cosmetics industry. Together, we are driving innovation by showing the world what is possible in terms of eco-friendly packaging.

The compact is the result of a co-innovation initiative between the companies and showcases their commitment to sustainable packaging solutions. Recently displayed by Eastman at Luxe Pack Monaco, the compact was nominated for Luxe Pack in green Awards in the eco-conceived packaging category.

Our collaboration with Eastman has been featured in Beauty Packaging’s October Breaking News, Global Cosmetic Industry’s Sustainability Packaging Trend Tracker and Cosmetics Business’s December issue (pg. 35).

Beauty Packaging is the premier global media source dedicated to the cosmetic, fragrance and personal care packaging industry, providing in depth coverage throughout the year on leading beauty companies, beauty news, beauty trends and exhibitions.

Global Cosmetics Industry is a leading B2B media source. It supports successful brand building, management and marketing by delivering key consumer and market trends, expert insights, retail and technology updates, and business and supplier resources to beauty marketing professionals.

For more information about our new ICONS Mono Material Refillable PET Compact contact us.

The post ICONS x Eastman’s Mono-material, Refillable Compact featured in Beauty Packaging & Global Cosmetic Industry’s Packaging News appeared first on ICONS America.

ICS partnered with Glossier to custom design the tubes for their revamped lip balm, Balm Dotcom, launched early 2023. The new packaging design includes a hands-free slant tip applicator with a 3mm orifice, ideal for dispensing just the right amount of the Glossier ultra-hydrating formulation.

The ICS design and engineering team worked closely with Glossier to further customize the packaging, featuring a bespoke tooled ribbed cap designed with a complementary embossed logo on the top. The slant tip applicator has also been aligned with the artwork to achieve the uniform brand aesthetics Glossier is known for.

As part of Glossier’s commitment to continue exploring ways to make their products more sustainable, HDPE PCR was incorporated in the outer tube layer of this 19mm diameter and 15ml fill tube. Each of the 9 newly launched SKUs was also designed with their own unique look, with a distinctive color block band and different colored ribbed caps for each SKU. ICS endeavors to continue supporting brands with user-centric and sustainable packaging designs.

Beauty Packaging is the premier global media source dedicated to the cosmetic, fragrance and personal care packaging industry, providing in depth coverage throughout the year on leading beauty companies, beauty news, beauty trends and exhibitions. See our feature below and find the link here!

Global Cosmetics Industry is a leading B2B media source. It supports successful brand building, management and marketing by delivering key consumer and market trends, expert insights, retail and technology updates, and business and supplier resources to beauty marketing professionals. See our feature below and find the link here!

The post ICONS x Glossier featured in Beauty Packaging & Global Cosmetic Industry’s Packaging News appeared first on ICONS America.

At ICONS|ICS, we are seeing the trend continue to grow for multifunctional formulations and waterless skincare formulations paired with sustainable glass or metal-free packaging. Glass is fully recyclable, versatile, and compatible with volatile ingredients. Likewise, metal-free packaging is another 100% recyclable, popular option. We are also seeing a significant demand for skincare packaging that incorporates sustainable elements such as upping PCR content, opting for Ocean Plastic, and modifying existing packaging into mono material, recyclable options.  

ICONS|ICS is excited to offer our newest innovation: our patented, 100% recyclable plastic lotion pump which can include PP PCR.  The in-mold matte pump has a 24/410 neck size, convenient on/off lock function, and 0.2cc dosage. Fully recyclable, it is a great option for lotions, serums, body washes, primers and gels.

ICONS|ICS partnered with True Botanicals to develop sustainable packaging for their first-of-it’s-kind mineral Skin Barrier Sun Shield with SPF 30 in 50ml and Everyday Skin Tint with SPF 30 in 30ml. The component range is made with recyclable glass bottles paired with PP PCR incorporated into the cap and collars. True Botanicals is on a mission to deliver clean and sustainable products that can make a difference for your skin and for the planet, a mission ICONS|ICS wholeheartedly supports. 

Global Cosmetics Industry is a leading B2B media source. It supports successful brand building, management and marketing by delivering key consumer and market trends, expert insights, retail and technology updates, and business and supplier resources to beauty marketing professionals.

See our feature below and find the link here!

The post ICONS x True Botanicals featured in Global Cosmetic Industry’s ‘Insider Insights: Sustainable Skin’ May 2023 Issue appeared first on ICONS America.

Eastman Cristal Renew copolyester is made with Eastman’s latest innovative molecular recycling technology which turns hard-to-recycle plastic waste into materials that match virgin materials in terms of durability, color, and clarity. This empowers ICONS|ICS and our clients, big and small, to reduce consumption of fossil-based resources and lower greenhouse gas emissions in the manufacturing process.

ICS chose to collaborate with Eastman for their ingenuity and 100 years of experience in innovating products across various industries, including packaged consumer goods and cosmetics. As we continue to expand our range of sustainable packaging solutions, through ethical sourcing and designing waste-free packaging, working with Eastman is a natural next step. We are excited to add Eastman’s Cristal Renew copolyester into our growing range of sustainable material options.

Earlier in 2022, ICONS|ICS was awarded with a Gold Medal rating from EcoVadis in recognition of our Corporate Social Responsibility practices. We’re committed to continue growing our sustainable processes, practices and our range of sustainable products and material options. Our partnership with Eastman further highlights our commitment to sustainability and the circular economy by diverting waste from landfill without compromising the packaging aesthetics that consumers love.

To find out more about our packaging collaboration with Eastman, as well as our other sustainable solutions, such as mono-material packaging, recycled PCR and Ocean Plastic or reusable and refillable products contact us!

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At ICONS|ICS we work closely with our clients to develop sustainable packaging material alternatives for their new launches as well as existing products. Our sustainable packaging options include recyclable Mono-material packaging, PCR packaging, Glass, Aluminum and Bio-resin packaging, our ICONS|ICS exclusive Biodegradable packaging, Ocean Plastic packaging, as well as Refillable, Reusable and Double-duty packaging options.

ICONS|ICS worked with Biossance, a leading brand within the clean beauty market, to develop their Squalane + Rose Vegan Lip Balm.  The clean and elegant tube packaging is created with 100% renewable sugarcane bio-resin.  Sugarcane derived packaging is a clean alternative to fossil fuel based alternatives and Biossance’s vegan lip balm tube is sustainably sourced with minimal impact on natural resources.

Global Cosmetics Industry is a leading B2B media source, it supports successful brand building, management and marketing by delivering key consumer and market trends, expert insights, retail and technology updates, and business and supplier resources to beauty marketing professionals.

See our feature below and find the link here!

The post ICONS x Biossance featured in Global Cosmetic Industry ‘Skincare Packaging Innovations’ Story March 2022 Issue appeared first on ICONS America.